Identity & Authority: Structure – Signal Evidence & AI Readability

Structure

(https://structure.io) šŸ“ø Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is established through the naming of internal experts like Ken Kwon (Customer Success and Sales Expert) and the inclusion of detailed Organization schema. The gap lies in the lack of Person schema or sameAs links (e.g., LinkedIn) for the mentioned expert and the authors of the cited medical journals, resulting in a minor 3-point penalty.

The disconnect is minimal. Bold claims like ‘millimeter depth accuracy’ are supported by technical descriptions of the Structure Sensor 3’s new processor and the ‘Structure Capture’ app features. The marketing tone remains grounded in functional performance rather than hyperbolic life-changing promises without proof.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

šŸ”— Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://structure.io/#organization",
            "name": "Structure",
            "url": "https://structure.io",
            "logo": {
                "@type": "ImageObject",
                "url": "https://store-4fwfwlzl1t.mybigcommerce.com/content/images/logos/StructureLogo-cyn-blk.svg"
            },
            "description": "The world's leading healthcare 3D scanning platform, providing rapid 3D scanning solutions for healthcare, manufacturing, and mixed reality applications.",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1600 Range Street, Suite 101",
                "addressLocality": "Boulder",
                "addressRegion": "CO",
                "postalCode": "80301",
                "addressCountry": "US"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "email": "support@structure.io",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "email": "sales@structure.io",
                    "contactType": "sales"
                }
            ],
            "sameAs": [
                "https://www.linkedin.com/company/structure-io",
                "https://www.facebook.com/structure3d/",
                "https://x.com/structure",
                "https://www.youtube.com/@structuresensor"
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://structure.io/#website",
            "url": "https://structure.io",
            "name": "Structure",
            "publisher": {
                "@id": "https://structure.io/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://structure.io/shop?search={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/structure-sensor-3-for-ipad/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://structure.io/#organization",
                "name": "Structure",
                "url": "https://structure.io",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://store-4fwfwlzl1t.mybigcommerce.com/content/images/logos/StructureLogo-cyn-blk.svg"
                },
                "description": "The world's leading healthcare 3D scanning platform, providing rapid 3D scanning solutions for healthcare, manufacturing, and mixed reality applications.",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "1600 Range Street, Suite 101",
                    "addressLocality": "Boulder",
                    "addressRegion": "CO",
                    "postalCode": "80301",
                    "addressCountry": "US"
                },
                "contactPoint": [
                    {
                        "@type": "ContactPoint",
                        "email": "support@structure.io",
                        "contactType": "customer support"
                    },
                    {
                        "@type": "ContactPoint",
                        "email": "sales@structure.io",
                        "contactType": "sales"
                    }
                ],
                "sameAs": [
                    "https://www.linkedin.com/company/structure-io",
                    "https://www.facebook.com/structure3d/",
                    "https://x.com/structure",
                    "https://www.youtube.com/@structuresensor"
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://structure.io/#website",
                "url": "https://structure.io",
                "name": "Structure",
                "publisher": {
                    "@id": "https://structure.io/#organization"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://structure.io/shop?search={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "name": "Structure Sensor 3 for iPad",
        "mpn": "ST03",
        "url": "https://structure.io/structure-sensor-3-for-ipad/",
        "description": "The%20promise%20of%203D%2C%20realized.%20Structure%20Sensor%203%20opens%20up%20industry-leading%20scanning%20capabilities%20that%20let%20you%20capture%20the%20human%20body%20or%20any%20object%20with%20precision%2C%20translating%20the%20physical%20into%20the%20digital%20to%20power%20end-to-end%203D%20workflows.%20The%20all-new%20Structure%20Sensor%203%20toughens%20up%20with%20our%20most%20durable%2C%20longest-lasting%2C%20and%20most%20powerful%20scanning%20platform%20to%20date.%20Push%20the%20limits%20of%20what%26rsquo%3Bs%20possible%20with%20three%20times%20the%20battery%20life%2C%20a%20sensor%20redesigned%20with%20the%20rigors%20of%20your%20practice%20in%20mind%2C%20and%20more%20performance%20than%20ever.%0A%26nbsp%3B%0ABundles%20include%3A%0A%0AStructure%20Sensor%203%0AUSB%20charging%20cable%0ABracket%20for%20iPad%0ALightning%2FUSB-C%20cable%0A1%20Year%20License%20for%20Structure%20Capture%20Learn%20More%20%26gt%3B%26nbsp%3B%0A%0AFor%20Healthcare%3A%20We%20unlock%20body%20data%20to%20inform%20clinical%20decisions%20and%20personalized%20care.%20Across%20the%20medical%20space%20we're%20known%20for%20enabling%20custom%20insoles%2C%20compression%20garments%2C%20prosthetics%2C%20braces%20and%20other%20medical%20accessories.%0AFor%20Education%3A%20We%20provide%20affordable%2C%20accessible%203D%20tools%20to%20learn%20about%203D%20fabrication%2C%20CAD%20file%20processing%20and%20rapid%20prototyping.%0AFor%20Businesses%3A%20Pairing%20Structure%20SDK%20with%20the%20Structure%20Sensor%203%20we%20enable%20teams%20to%20have%20faster%20workflows%20and%20high%20level%20outputs%20with%20quick%2C%20reliable%20measurement%20to%20power%20their%20business%20into%20the%20world%20of%203D%20tools.%0AFor%20Sport%3A%20We%20power%20personalized%20fit.%20We%20believe%20that%20every%20body%20is%20unique%2C%20and%20we%20provide%20the%20tools%20necessary%20to%20translate%20body%20data%20into%20one-to-one%20fit%20equipment%2C%20footwear%20and%20apparel%20to%20power%20next-gen%20performance%20around%20the%20globe.",
        "image": "https://cdn11.bigcommerce.com/s-4fwfwlzl1t/images/stencil/1280x1280/products/338/451/st03-bracket__59056.1721927302.png?c=1",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "5",
            "reviewCount": "2"
        },
        "review": [
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Diego Rubert"
                },
                "datePublished": "27th Nov 2025",
                "reviewBody": "We use it for healthcare applications and it works great. It delivers fast, accurate depth capture with impressive detail, making it ideal for our applications. It integrates smoothly with the iPad, is highly accurate, and very lightweight. I’d say the real-time feedback and reliable tracking are its strongest points.",
                "name": "Great value",
                "reviewRating": {
                    "@type": "Rating",
                    "bestRating": "5",
                    "ratingValue": "5",
                    "worstRating": "1"
                }
            },
            {
                "@type": "Review",
                "author": {
                    "@type": "Person",
                    "name": "Bryan Craft"
                },
                "datePublished": "29th Oct 2025",
                "reviewBody": "I've seen clinicians with zero scanning experience be able to start using Structure Sensor and the Capture app immediately be able to scan their patients. I really only recommend Sensor 3 as an ideal scanner for practitioners for scanning human anatomy! \r\n    ",
                "name": "Helpful for Large Clinics",
                "reviewRating": {
                    "@type": "Rating",
                    "bestRating": "5",
                    "ratingValue": "5",
                    "worstRating": "1"
                }
            }
        ],
        "offers": {
            "@type": "Offer",
            "priceCurrency": "USD",
            "price": "895",
            "itemCondition": "https://schema.org/NewCondition",
            "availability": "https://schema.org/PreOrder",
            "url": "https://structure.io/structure-sensor-3-for-ipad/",
            "priceValidUntil": "2027-05-25",
            "seller": {
                "@id": "https://structure.io/#organization"
            }
        }
    }
]
/structure-capture/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://structure.io/#organization",
            "name": "Structure",
            "url": "https://structure.io",
            "logo": {
                "@type": "ImageObject",
                "url": "https://store-4fwfwlzl1t.mybigcommerce.com/content/images/logos/StructureLogo-cyn-blk.svg"
            },
            "description": "The world's leading healthcare 3D scanning platform, providing rapid 3D scanning solutions for healthcare, manufacturing, and mixed reality applications.",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1600 Range Street, Suite 101",
                "addressLocality": "Boulder",
                "addressRegion": "CO",
                "postalCode": "80301",
                "addressCountry": "US"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "email": "support@structure.io",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "email": "sales@structure.io",
                    "contactType": "sales"
                }
            ],
            "sameAs": [
                "https://www.linkedin.com/company/structure-io",
                "https://www.facebook.com/structure3d/",
                "https://x.com/structure",
                "https://www.youtube.com/@structuresensor"
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://structure.io/#website",
            "url": "https://structure.io",
            "name": "Structure",
            "publisher": {
                "@id": "https://structure.io/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://structure.io/shop?search={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
/case-studies/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://structure.io/#organization",
            "name": "Structure",
            "url": "https://structure.io",
            "logo": {
                "@type": "ImageObject",
                "url": "https://store-4fwfwlzl1t.mybigcommerce.com/content/images/logos/StructureLogo-cyn-blk.svg"
            },
            "description": "The world's leading healthcare 3D scanning platform, providing rapid 3D scanning solutions for healthcare, manufacturing, and mixed reality applications.",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "1600 Range Street, Suite 101",
                "addressLocality": "Boulder",
                "addressRegion": "CO",
                "postalCode": "80301",
                "addressCountry": "US"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "email": "support@structure.io",
                    "contactType": "customer support"
                },
                {
                    "@type": "ContactPoint",
                    "email": "sales@structure.io",
                    "contactType": "sales"
                }
            ],
            "sameAs": [
                "https://www.linkedin.com/company/structure-io",
                "https://www.facebook.com/structure3d/",
                "https://x.com/structure",
                "https://www.youtube.com/@structuresensor"
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://structure.io/#website",
            "url": "https://structure.io",
            "name": "Structure",
            "publisher": {
                "@id": "https://structure.io/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": {
                    "@type": "EntryPoint",
                    "urlTemplate": "https://structure.io/shop?search={search_term_string}"
                },
                "query-input": "required name=search_term_string"
            }
        }
    ]
}
šŸ›”ļø Trust Signals — external proof links that back the declared identity
136Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 7 1
/structure-sensor-3-for-ipad/ 116 1
/structure-capture/ 5 1
/case-studies/ 8 1