Vitabiotics
(https://vitabiotics.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the ‘international nutritional experts’ mentioned in the text; no specific individuals are named or linked via Person schema. While the Organization schema is robust with sameAs links to social profiles, the ‘independent, family-run’ claim lacks a named founder or executive profile. This reliance on an anonymous ‘team’ reduces the transparency of their scientific authority compared to peers.
Performance claims such as ‘pioneering combination’ and ‘safe, balanced and effective support’ are made without direct links to the ‘published research’ mentioned. The site claims to have a ‘diverse range of published research to support its products’ but does not provide actual citations or DOIs on the product pages analyzed. This creates a disconnect between the marketing of the science and the immediate visibility of the scientific evidence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Vitabiotics",
"item": "https://www.vitabiotics.com"
}
]
}
],
{
"@context": "https://schema.org/",
"@type": "Organization",
"url": "https://www.vitabiotics.com",
"name": "Vitabiotics",
"logo": {
"@type": "ImageObject",
"url": "https://cdn.shopify.com/s/files/1/0027/7263/1621/files/logo_small.png?v=1559583876"
},
"email": "customerservices@vitabiotics.com",
"description": "The UK's No. 1 vitamin company. Premium vitamins & supplements for every stage of life. Shop online & get 3 for 2 on all products, plus free UK Delivery.",
"sameAs": [
"https://www.facebook.com/Vitabiotics/",
"https://twitter.com/vitabiotics",
"https://www.instagram.com/vitabiotics/",
"https://www.linkedin.com/company/vitabiotics-ltd",
"https://www.pinterest.co.uk/vitabiotics/",
"https://www.youtube.com/c/vitabioticsofficial"
]
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"url": "https://www.vitabiotics.com/",
"name": "Vitabiotics",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.vitabiotics.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"name": "Vitabiotics",
"address": {
"@type": "PostalAddress",
"postalCode": "NW2 7HF",
"streetAddress": "1 Aspley Way",
"addressCountry": "United Kingdom",
"addressRegion": "London"
},
"image": "https://cdn.shopify.com/s/files/1/0027/7263/1621/files/logo.png?v=1559583876"
}
]
/products/cinafen-cinnamon-and-fenugreek-tablets/
[
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Vitabiotics",
"item": "https://www.vitabiotics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Ultra",
"item": "https://www.vitabiotics.com/pages/ultra"
},
{
"@type": "ListItem",
"position": 3,
"name": "Cinafen Cinnamon and Fenugreek",
"item": "https://www.vitabiotics.com/products/cinafen-cinnamon-and-fenugreek-tablets"
}
]
}
],
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Cinafen Cinnamon and Fenugreek",
"url": "https://www.vitabiotics.com/products/cinafen-cinnamon-and-fenugreek-tablets",
"image": [
"https://www.vitabiotics.com/cdn/shop/products/cinafen_front_CTUCF060T1WL1E_resized_393db610-be0c-43a8-baec-b6d15b3a592c_580x.png?v=1664267043"
],
"description": "Cinafen Cinnamon and Fenugreek contains CINAFEN®, a unique proprietary combination of Cinnamon Extract and pure Fenugreek Extract.",
"sku": "UCF060T1WLE",
"gtin": "5021265251988",
"brand": {
"@type": "Brand",
"name": "Ultra"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": 33
},
"offers": [
{
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "11.45",
"priceCurrency": "GBP",
"priceValidUntil": "2026-12-31",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.vitabiotics.com/products/cinafen-cinnamon-and-fenugreek-tablets?variant=40808273117241"
}
]
}
]
/collections/vitamin-d-supplements-tablets/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Vitabiotics",
"item": "https://www.vitabiotics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vitamin D Supplements Tablets",
"item": "https://www.vitabiotics.com/collections/vitamin-d-supplements-tablets"
}
]
}
]
/collections/immune-system-supplements/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Vitabiotics",
"item": "https://www.vitabiotics.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Immune System Vitamins & Tablets | Immunity | Vitabiotics®",
"item": "https://www.vitabiotics.com/collections/immune-system-supplements"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 58 | 4 |
| /products/cinafen-cinnamon-and-fenugreek-tablets/ | 198 | 3 |
| /collections/vitamin-d-supplements-tablets/ | 534 | 2 |
| /collections/immune-system-supplements/ | 430 | 2 |
This page presents a snapshot of public data from Vitabiotics, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Vitabiotics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vitabiotics.com to view the most current version of its content and see directly what this company is about and what it offers.