Zoetis
(https://zoetis.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed Corporation schema that includes the official address in Parsippany, NJ, and multiple social sameAs links. There is a minor gap as ‘purpose-driven colleagues’ and ‘scientists’ are mentioned generically without Person schema or individual bios in the provided sub-pages. However, the mention of ‘Rimma Driscoll’ in image data suggests some individual authority is present on the site, even if not fully mapped in the schema provided.
The marketing tone is aspirational but generally anchored by verifiable corporate milestones. For example, the claim of ‘advancing care’ is backed by the description of a ‘meticulous approach’ to manufacturing innovative mAbs. The disconnect is lowest in the product sections where the ‘Product Spotlight’ lists actual medications rather than vague service offerings. The primary disconnect is the lack of specific clinical efficacy percentages or FDA approval numbers directly adjacent to the product claims in the crawled text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"name": "Zoetis",
"description": "Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on more than 65 years of experience, we deliver quality medicines, vaccines and diagnostic products, complemented by biodevices, genetic tests and precision livestock farming.",
"logo": "https://www.zoetis.com/global-assets/img/logo.png",
"url": "https://www.zoetis.com/",
"telephone": "+1 973-822-7000",
"sameAs": [
"https://twitter.com/zoetis",
"https://www.linkedin.com/company/zoetis",
"https://www.facebook.com/zoetis",
"http://youtube.com/ZoetisInc",
"https://en.wikipedia.org/wiki/Zoetis",
"https://www.zoetisus.com"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Sylvan Way",
"addressLocality": "Parsippany, NJ",
"postalCode": "07054",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Zoetis",
"url": "https://www.zoetis.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.zoetis.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/products-and-science/products/all-products/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"name": "Zoetis",
"description": "Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on more than 65 years of experience, we deliver quality medicines, vaccines and diagnostic products, complemented by biodevices, genetic tests and precision livestock farming.",
"logo": "https://www.zoetis.com/global-assets/img/logo.png",
"url": "https://www.zoetis.com/",
"telephone": "+1 973-822-7000",
"sameAs": [
"https://twitter.com/zoetis",
"https://www.linkedin.com/company/zoetis",
"https://www.facebook.com/zoetis",
"http://youtube.com/ZoetisInc",
"https://en.wikipedia.org/wiki/Zoetis",
"https://www.zoetisus.com"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Sylvan Way",
"addressLocality": "Parsippany, NJ",
"postalCode": "07054",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Zoetis",
"url": "https://www.zoetis.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.zoetis.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/our-company/our-story/about-us/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"name": "Zoetis",
"description": "Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on more than 65 years of experience, we deliver quality medicines, vaccines and diagnostic products, complemented by biodevices, genetic tests and precision livestock farming.",
"logo": "https://www.zoetis.com/global-assets/img/logo.png",
"url": "https://www.zoetis.com/",
"telephone": "+1 973-822-7000",
"sameAs": [
"https://twitter.com/zoetis",
"https://www.linkedin.com/company/zoetis",
"https://www.facebook.com/zoetis",
"http://youtube.com/ZoetisInc",
"https://en.wikipedia.org/wiki/Zoetis",
"https://www.zoetisus.com"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Sylvan Way",
"addressLocality": "Parsippany, NJ",
"postalCode": "07054",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Zoetis",
"url": "https://www.zoetis.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.zoetis.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/our-company/corporate-sustainability/advancing-sustainability-in-animal-health-for-a-better-future/
[
{
"@context": "http://schema.org",
"@type": "Corporation",
"name": "Zoetis",
"description": "Zoetis is a global animal health company dedicated to supporting customers and their businesses in ever better ways. Building on more than 65 years of experience, we deliver quality medicines, vaccines and diagnostic products, complemented by biodevices, genetic tests and precision livestock farming.",
"logo": "https://www.zoetis.com/global-assets/img/logo.png",
"url": "https://www.zoetis.com/",
"telephone": "+1 973-822-7000",
"sameAs": [
"https://twitter.com/zoetis",
"https://www.linkedin.com/company/zoetis",
"https://www.facebook.com/zoetis",
"http://youtube.com/ZoetisInc",
"https://en.wikipedia.org/wiki/Zoetis",
"https://www.zoetisus.com"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Sylvan Way",
"addressLocality": "Parsippany, NJ",
"postalCode": "07054",
"addressCountry": "United States"
}
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Zoetis",
"url": "https://www.zoetis.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.zoetis.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 2 |
| /products-and-science/products/all-products/ | 1 | 1 |
| /our-company/our-story/about-us/ | 2 | 1 |
| /our-company/corporate-sustainability/advancing-sustainability-in-animal-health-for-a-better-future/ | 1 | 2 |
This page presents a snapshot of public data from Zoetis, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Zoetis: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://zoetis.com to view the most current version of its content and see directly what this company is about and what it offers.