American Kennel Club
(https://www.akc.org) 📸 Data Snapshot: May 16, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
Trust measurement is robust, though it relies heavily on internal authority. The site claims to be ‘North America’s largest not-for-profit pet ID’ and ‘the largest network of dog rescue groups’ without providing direct outbound links to third-party database rankings to verify these ‘largest’ claims. The review_count of 8 on the homepage and 7 on the registration page lacks visible external verification paths, though the trust_theatre_flag remains false due to the absence of deceptive badges.
Proof density is exceptional compared to standard veterinary sites. Verifiable evidence includes a specific phone number for the GoodDog Helpline (919-233-9767), a specific grant-awarding history for the Health Foundation (since 1995), and the 12-exercise protocol for the Farm Dog Certified evaluation. The ratio of vague assertions to technical deliverables is approximately 1:10.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
33Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /register/ | 7 | 1 |
| /products-services/magazines/ | 6 | 1 |
| /clubs-delegates/government-relations/ | 6 | 1 |
| /wp-login.php | 0 | 0 |
| /products-services/training-programs/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.akc.org/",
"url": "https://www.akc.org/",
"name": "American Kennel Club",
"isPartOf": {
"@id": "https://www.akc.org/#website"
},
"about": {
"@id": "https://www.akc.org/#organization"
},
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"breadcrumb": {
"@id": "https://www.akc.org/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.akc.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.akc.org/#website",
"url": "https://www.akc.org/",
"name": "American Kennel Club",
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"publisher": {
"@id": "https://www.akc.org/#organization"
},
"alternateName": "AKC.org",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.akc.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.akc.org/#organization",
"name": "American Kennel Club, Inc.",
"alternateName": "AKC",
"url": "https://www.akc.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.akc.org/#/schema/logo/image/",
"url": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"contentUrl": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"width": 1071,
"height": 1074,
"caption": "American Kennel Club, Inc."
},
"image": {
"@id": "https://www.akc.org/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/akcdoglovers",
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],
"email": "info@akc.org",
"telephone": "(919) 233-9767",
"legalName": "The American Kennel Club, Inc.",
"foundingDate": "1884-09-17"
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.akc.org",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.akc.org?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/register/
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"@graph": [
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"@type": "WebPage",
"@id": "https://www.akc.org/register/",
"url": "https://www.akc.org/register/",
"name": "Register Your Dog With the American Kennel Club",
"isPartOf": {
"@id": "https://www.akc.org/#website"
},
"datePublished": "2017-10-26T21:40:40+00:00",
"dateModified": "2026-03-27T20:31:07+00:00",
"description": "Register your dog with the American Kennel Club today! Find out more about AKC’s Canine Care packages, including pet insurance and VetNET.",
"breadcrumb": {
"@id": "https://www.akc.org/register/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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]
}
]
},
{
"@type": "BreadcrumbList",
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},
{
"@type": "ListItem",
"position": 2,
"name": "Registration"
}
]
},
{
"@type": "WebSite",
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"url": "https://www.akc.org/",
"name": "American Kennel Club",
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"publisher": {
"@id": "https://www.akc.org/#organization"
},
"alternateName": "AKC.org",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
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},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
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}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.akc.org/#organization",
"name": "American Kennel Club, Inc.",
"alternateName": "AKC",
"url": "https://www.akc.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.akc.org/#/schema/logo/image/",
"url": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"contentUrl": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"width": 1071,
"height": 1074,
"caption": "American Kennel Club, Inc."
},
"image": {
"@id": "https://www.akc.org/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/akcdoglovers",
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],
"email": "info@akc.org",
"telephone": "(919) 233-9767",
"legalName": "The American Kennel Club, Inc.",
"foundingDate": "1884-09-17"
}
]
},
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"@type": "BreadcrumbList",
"url": "https://www.akc.org/register/",
"itemListElement": [
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"position": 0,
"item": {
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"@id": "https://www.akc.org",
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}
},
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"item": {
"@type": "WebPage",
"@id": "https://www.akc.org/register/",
"name": "Registration"
}
}
]
}
]
/products-services/magazines/
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"@type": "WebPage",
"@id": "https://www.akc.org/products-services/magazines/",
"url": "https://www.akc.org/products-services/magazines/",
"name": "AKC Magazines – American Kennel Club",
"isPartOf": {
"@id": "https://www.akc.org/#website"
},
"primaryImageOfPage": {
"@id": "https://www.akc.org/products-services/magazines/#primaryimage"
},
"image": {
"@id": "https://www.akc.org/products-services/magazines/#primaryimage"
},
"thumbnailUrl": "https://www.akc.org/wp-content/uploads/2017/10/768x512PubsMagazinesHero.jpg",
"datePublished": "2017-10-30T17:10:28+00:00",
"dateModified": "2025-07-08T14:07:01+00:00",
"breadcrumb": {
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},
"inLanguage": "en-US",
"potentialAction": [
{
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"target": [
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]
}
]
},
{
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"@id": "https://www.akc.org/products-services/magazines/#primaryimage",
"url": "https://www.akc.org/wp-content/uploads/2017/10/768x512PubsMagazinesHero.jpg",
"contentUrl": "https://www.akc.org/wp-content/uploads/2017/10/768x512PubsMagazinesHero.jpg",
"width": 768,
"height": 512
},
{
"@type": "BreadcrumbList",
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"itemListElement": [
{
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"name": "Home",
"item": "https://www.akc.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products & Services",
"item": "https://www.akc.org/products-services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "AKC Magazines"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.akc.org/#website",
"url": "https://www.akc.org/",
"name": "American Kennel Club",
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"publisher": {
"@id": "https://www.akc.org/#organization"
},
"alternateName": "AKC.org",
"potentialAction": [
{
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},
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}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.akc.org/#organization",
"name": "American Kennel Club, Inc.",
"alternateName": "AKC",
"url": "https://www.akc.org/",
"logo": {
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"inLanguage": "en-US",
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"contentUrl": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"width": 1071,
"height": 1074,
"caption": "American Kennel Club, Inc."
},
"image": {
"@id": "https://www.akc.org/#/schema/logo/image/"
},
"sameAs": [
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],
"email": "info@akc.org",
"telephone": "(919) 233-9767",
"legalName": "The American Kennel Club, Inc.",
"foundingDate": "1884-09-17"
}
]
},
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"@type": "BreadcrumbList",
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"itemListElement": [
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"item": {
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}
},
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"item": {
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"@id": "https://www.akc.org/products-services/",
"name": "Products & Services"
}
},
{
"@type": "ListItem",
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"item": {
"@type": "WebPage",
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"name": "AKC Magazines"
}
}
]
}
]
/clubs-delegates/government-relations/
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{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
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"url": "https://www.akc.org/clubs-delegates/government-relations/",
"name": "Government Relations – American Kennel Club",
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},
"primaryImageOfPage": {
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"datePublished": "2017-10-27T01:44:33+00:00",
"dateModified": "2022-12-14T13:45:57+00:00",
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},
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},
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"contentUrl": "https://www.akc.org/wp-content/uploads/2017/10/Pom_travel.jpeg",
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"height": 1636
},
{
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},
{
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"name": "Clubs & Delegates",
"item": "https://www.akc.org/clubs-delegates/"
},
{
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}
]
},
{
"@type": "WebSite",
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"url": "https://www.akc.org/",
"name": "American Kennel Club",
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"publisher": {
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},
"alternateName": "AKC.org",
"potentialAction": [
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"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.akc.org/?s={search_term_string}"
},
"query-input": {
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}
],
"inLanguage": "en-US"
},
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"@type": "Organization",
"@id": "https://www.akc.org/#organization",
"name": "American Kennel Club, Inc.",
"alternateName": "AKC",
"url": "https://www.akc.org/",
"logo": {
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"contentUrl": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
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"height": 1074,
"caption": "American Kennel Club, Inc."
},
"image": {
"@id": "https://www.akc.org/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/akcdoglovers",
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"telephone": "(919) 233-9767",
"legalName": "The American Kennel Club, Inc.",
"foundingDate": "1884-09-17"
}
]
},
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}
},
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"position": 1,
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}
},
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"@type": "WebPage",
"@id": "https://www.akc.org/clubs-delegates/government-relations/",
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}
}
]
}
]
/wp-login.php — no schema detected (entity gap)
/products-services/training-programs/
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"@graph": [
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"@type": "WebPage",
"@id": "https://www.akc.org/products-services/training-programs/",
"url": "https://www.akc.org/products-services/training-programs/",
"name": "Dog Training – American Kennel Club",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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},
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"datePublished": "2017-10-27T01:43:22+00:00",
"dateModified": "2025-10-02T17:07:41+00:00",
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},
"inLanguage": "en-US",
"potentialAction": [
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"target": [
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"caption": "golden-training-body"
},
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},
{
"@type": "ListItem",
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"name": "Products & Services",
"item": "https://www.akc.org/products-services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Dog Training"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.akc.org/#website",
"url": "https://www.akc.org/",
"name": "American Kennel Club",
"description": "The AKC is the recognized and trusted expert in breed, health and training information for dogs.",
"publisher": {
"@id": "https://www.akc.org/#organization"
},
"alternateName": "AKC.org",
"potentialAction": [
{
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"target": {
"@type": "EntryPoint",
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},
"query-input": {
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}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.akc.org/#organization",
"name": "American Kennel Club, Inc.",
"alternateName": "AKC",
"url": "https://www.akc.org/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
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"contentUrl": "https://www.akc.org/wp-content/uploads/2019/09/AKC-Seal-1884-blue-0523.png",
"width": 1071,
"height": 1074,
"caption": "American Kennel Club, Inc."
},
"image": {
"@id": "https://www.akc.org/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/akcdoglovers",
"https://www.instagram.com/americankennelclub/",
"https://www.tiktok.com/@americankennelclub",
"https://bsky.app/profile/americankennelclub.bsky.social"
],
"email": "info@akc.org",
"telephone": "(919) 233-9767",
"legalName": "The American Kennel Club, Inc.",
"foundingDate": "1884-09-17"
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
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"itemListElement": [
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"position": 0,
"item": {
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}
},
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"@id": "https://www.akc.org/products-services/",
"name": "Products & Services"
}
},
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"@id": "https://www.akc.org/products-services/training-programs/",
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}
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]
}
]
Explore the other reputation pillars for American Kennel Club
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from American Kennel Club, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to American Kennel Club: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.akc.org to view the most current version of its content and see directly what this company is about and what it offers.