Ash Tree Vets
(http://ashtreevets.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is well-established through named experts and their academic credentials, though a technical gap exists in the structured data. The schema_json is limited to basic WebPage and WebSite types, failing to utilize Person schema or sameAs links to RCVS registration numbers which would provide the ultimate proof of authority. However, the depth of individual bios significantly offsets this technical omission.
The site makes few bold marketing performance claims, choosing instead to focus on clinical availability and staff qualifications. The claim of being a ‘Proud member of the VetPartners Family’ is a corporate identifier rather than an unsubstantiated performance boast. The disconnect between the ‘Expert Pet Care’ signal and the demonstrated team expertise is minimal.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets | Expert Pet Care in the East Midlands",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"datePublished": "2024-06-05T13:41:32+00:00",
"dateModified": "2026-01-23T11:07:19+00:00",
"description": "We specialise in the treatment of all domestic pets. Established in 1920 we have branches in Market Harborough, Kibworth, and Desborough.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/emergency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/emergency",
"url": "https://www.ashtreevets.co.uk/emergency",
"name": "Emergency Pet Vet in the East Midlands | Ash Tree Vets",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"datePublished": "2024-06-05T13:41:34+00:00",
"dateModified": "2025-06-04T08:18:20+00:00",
"description": "Advice for Ash Tree Vers clients on how we can help if you and your pet find yourself in a veterinary emergency.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/emergency#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/emergency"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/emergency#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashtreevets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Emergency"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/meet-team/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/who-we-are/meet-team",
"url": "https://www.ashtreevets.co.uk/who-we-are/meet-team",
"name": "Meet The Team | Ash Tree Vets",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"datePublished": "2024-06-05T13:41:34+00:00",
"dateModified": "2026-04-22T09:08:41+00:00",
"description": "Every member of our fantastic team is passionate about providing the very best care for the pets of Leicestershire and Northamptonshire.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/who-we-are/meet-team#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/who-we-are/meet-team"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/who-we-are/meet-team#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashtreevets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.ashtreevets.co.uk/who-we-are"
},
{
"@type": "ListItem",
"position": 3,
"name": "Meet Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/services",
"url": "https://www.ashtreevets.co.uk/services",
"name": "Our Pet Care Services | Ash Tree Vets",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.ashtreevets.co.uk/services#primaryimage"
},
"image": {
"@id": "https://www.ashtreevets.co.uk/services#primaryimage"
},
"thumbnailUrl": "https://www.ashtreevets.co.uk/wp-content/uploads/sites/134/2025/04/Staff-Nicole-Preparing-Xray-683x1024.jpg",
"datePublished": "2024-06-05T13:41:32+00:00",
"dateModified": "2026-01-16T09:55:11+00:00",
"description": "Check out the range of services we offer to keep the pets of Leicestershire and Northamptonshire happy and healthy.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/services#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/services"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.ashtreevets.co.uk/services#primaryimage",
"url": "https://www.ashtreevets.co.uk/wp-content/uploads/sites/134/2025/04/Staff-Nicole-Preparing-Xray.jpg",
"contentUrl": "https://www.ashtreevets.co.uk/wp-content/uploads/sites/134/2025/04/Staff-Nicole-Preparing-Xray.jpg",
"width": 1067,
"height": 1600,
"caption": "Preparing for Dental X-ray"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/services#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashtreevets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-health-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/pet-health-plan",
"url": "https://www.ashtreevets.co.uk/pet-health-plan",
"name": "Pet Heath Plan | Ash Tree Vets",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"datePublished": "2024-06-05T13:41:32+00:00",
"dateModified": "2026-05-18T08:01:50+00:00",
"description": "The Ash Tree Vets Pet Health Plan gives you peace of mind that your pet’s preventative health care needs are taken care of.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/pet-health-plan#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/pet-health-plan"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/pet-health-plan#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashtreevets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Health Plan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/register-your-pet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashtreevets.co.uk/contact-us/register-your-pet",
"url": "https://www.ashtreevets.co.uk/contact-us/register-your-pet",
"name": "Register Your Pet | Ash Tree Vets",
"isPartOf": {
"@id": "https://www.ashtreevets.co.uk/#website"
},
"datePublished": "2024-06-05T13:41:32+00:00",
"dateModified": "2025-04-25T17:25:23+00:00",
"description": "You and your pet can join the Ash Tree Vets family online today, by filling out our simple registration form.",
"breadcrumb": {
"@id": "https://www.ashtreevets.co.uk/contact-us/register-your-pet#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashtreevets.co.uk/contact-us/register-your-pet"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashtreevets.co.uk/contact-us/register-your-pet#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashtreevets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us",
"item": "https://www.ashtreevets.co.uk/contact-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Register Your Pet"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashtreevets.co.uk/#website",
"url": "https://www.ashtreevets.co.uk/",
"name": "Ash Tree Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashtreevets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
49Review mentions (all pages)
18External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 3 |
| /emergency/ | 7 | 3 |
| /who-we-are/meet-team/ | 7 | 3 |
| /services/ | 9 | 3 |
| /pet-health-plan/ | 12 | 3 |
| /contact-us/register-your-pet/ | 7 | 3 |
Explore the other reputation pillars for Ash Tree Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ash Tree Vets, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ash Tree Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://ashtreevets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.