Best Friends Group
(https://bestfriendsgroup.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names 20+ staff members, there is a total absence of technical authority signals in the schema_json. The structured data is generic WebPage and WebSite schema, missing the VeterinaryCare or Organization properties that would link surgeons to their RCVS registration numbers or provide sameAs professional footprints. There are no outbound links to verify clinical governance or professional standing, leaving the ‘expert’ status of the team as an island of unverified text.
The primary disconnect lies in the claim of ‘significant savings’ on the Pet Health Plan. Without a single price point or ‘from’ value, the financial benefit is an unsubstantiated marketing assertion. Similarly, the claim of ‘highest standards’ is a qualitative superlative that lacks comparative data or external quality audits (e.g., Practice Standards Scheme ratings) to distinguish it from basic regulatory compliance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group | Pet Care Across East England & London",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:06:39+00:00",
"dateModified": "2026-05-05T13:06:00+00:00",
"description": "From Lincolnshire to London, our practices offer the highest standards of veterinary care for dogs, cats, and other small pets.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/meet-team/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/who-we-are/meet-team",
"url": "https://www.bestfriendsgroup.com/who-we-are/meet-team",
"name": "Meet The Team | Best Friends Group",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:07:05+00:00",
"dateModified": "2024-09-23T10:49:35+00:00",
"description": "Every member of our fantastic team is passionate about providing the very best care for the pets of London & East England.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/who-we-are/meet-team#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/who-we-are/meet-team"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/who-we-are/meet-team#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bestfriendsgroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.bestfriendsgroup.com/who-we-are"
},
{
"@type": "ListItem",
"position": 3,
"name": "Meet Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-offer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/what-we-offer",
"url": "https://www.bestfriendsgroup.com/what-we-offer",
"name": "Our Pet Services | Best Friends Group",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:06:49+00:00",
"dateModified": "2024-09-23T10:29:19+00:00",
"description": "Check out the range of services we offer to keep the pets of London and the East of England happy and healthy.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/what-we-offer#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/what-we-offer"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/what-we-offer#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bestfriendsgroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Offer"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/pet-health-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/pet-health-plan",
"url": "https://www.bestfriendsgroup.com/pet-health-plan",
"name": "Pet Health Plan | Best Friends Group",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:06:40+00:00",
"dateModified": "2025-08-13T14:45:52+00:00",
"description": "Our Pet Health Plan gives you peace of mind that your pet’s preventative health care needs are taken care of.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/pet-health-plan#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/pet-health-plan"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/pet-health-plan#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bestfriendsgroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Health Plan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/emergency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/emergency",
"url": "https://www.bestfriendsgroup.com/emergency",
"name": "Emergency Pet Care in London & Essex | Best Friends Group",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:06:37+00:00",
"dateModified": "2025-11-20T12:40:54+00:00",
"description": "Advice for Best Friends Group clients on how we can help if you and your pet find yourselves in a veterinary emergency.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/emergency#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/emergency"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/emergency#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bestfriendsgroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Emergency"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.bestfriendsgroup.com/who-we-are",
"url": "https://www.bestfriendsgroup.com/who-we-are",
"name": "Who We Are | Best Friends Group",
"isPartOf": {
"@id": "https://www.bestfriendsgroup.com/#website"
},
"datePublished": "2024-09-12T15:07:02+00:00",
"dateModified": "2024-10-22T15:43:27+00:00",
"description": "Find out more about the practice and team at Best Friends Group, caring for the pets of Greater London and East England.",
"breadcrumb": {
"@id": "https://www.bestfriendsgroup.com/who-we-are#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.bestfriendsgroup.com/who-we-are"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.bestfriendsgroup.com/who-we-are#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bestfriendsgroup.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.bestfriendsgroup.com/#website",
"url": "https://www.bestfriendsgroup.com/",
"name": "Best Friends Group",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bestfriendsgroup.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /who-we-are/meet-team/ | 7 | 0 |
| /what-we-offer/ | 7 | 0 |
| /pet-health-plan/ | 12 | 0 |
| /emergency/ | 7 | 0 |
| /who-we-are/ | 7 | 0 |
This page presents a snapshot of public data from Best Friends Group, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Best Friends Group: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bestfriendsgroup.com to view the most current version of its content and see directly what this company is about and what it offers.