Border Vets
(https://bordervets.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The homepage and sub-pages report review counts (ranging from 7 to 13), yet the proof_links_count remains stagnant at 2, suggesting a lack of verified, clickable third-party evidence for these reviews. Claims of being ‘fully-equipped’ and ‘modern’ are presented without any visual evidence or facility specifications in the text. The trust_theatre_flag is not triggered, but the reliance on internal assertions of quality without external verification links (RCVS registration numbers or direct Google Review embeds) creates a proof vacuum.
The ratio of verifiable evidence to vague assertions is low; for every specific fact (like the 1940s start date or the specific receptionist award name), there are five to six sentences of generic ‘we care’ fluff. Verifiable proof is concentrated almost entirely on the recruitment page rather than the service pages, leaving the client-facing content thin on substance. The absence of a transparent fee structure or specific clinical governance information further reduces the proof density.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 2 |
| /book-an-appointment/ | 7 | 2 |
| /who-we-are/ | 10 | 2 |
| /who-we-are/careers-vacancies/ | 8 | 2 |
| /what-we-offer/ | 7 | 2 |
| /branches/ | 7 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/",
"url": "https://bordervets.co.uk/",
"name": "Border Vets | Family Vets For the Scottish Borders",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2024-06-05T12:51:25+00:00",
"dateModified": "2024-11-06T09:21:30+00:00",
"description": "We aim to make every patient and client feel part of our family. We commit to helping local pets of the Scottish border live a long, happy & healthy life.",
"breadcrumb": {
"@id": "https://bordervets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/book-an-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/book-an-appointment",
"url": "https://bordervets.co.uk/book-an-appointment",
"name": "Book an appointment | Border Vets",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2025-05-09T15:59:34+00:00",
"dateModified": "2025-05-09T15:59:35+00:00",
"breadcrumb": {
"@id": "https://bordervets.co.uk/book-an-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/book-an-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/book-an-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bordervets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book an appointment"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/who-we-are",
"url": "https://bordervets.co.uk/who-we-are",
"name": "Who We Are | Border Vets",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2024-06-05T12:51:25+00:00",
"dateModified": "2024-10-04T12:54:42+00:00",
"description": "Find out more about the practice and team at Border Vets, caring for the pets of the Scottish Border.",
"breadcrumb": {
"@id": "https://bordervets.co.uk/who-we-are#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/who-we-are"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/who-we-are#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bordervets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/careers-vacancies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/who-we-are/careers-vacancies",
"url": "https://bordervets.co.uk/who-we-are/careers-vacancies",
"name": "Veterinary Careers & Vacancies | Border Vets",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2024-06-05T12:51:25+00:00",
"dateModified": "2024-11-06T09:40:53+00:00",
"description": "We’re always excited to hear from people interested in taking the next step in their career with the Border Vets team. Get in touch to find out more.",
"breadcrumb": {
"@id": "https://bordervets.co.uk/who-we-are/careers-vacancies#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/who-we-are/careers-vacancies"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/who-we-are/careers-vacancies#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bordervets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://bordervets.co.uk/who-we-are"
},
{
"@type": "ListItem",
"position": 3,
"name": "Careers Vacancies"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-offer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/what-we-offer",
"url": "https://bordervets.co.uk/what-we-offer",
"name": "Our Pet Services | Border Vets",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2024-06-05T12:51:25+00:00",
"dateModified": "2024-09-25T10:38:49+00:00",
"description": "Check out the range of services we offer to keep the pets of the Scottish border happy and healthy.",
"breadcrumb": {
"@id": "https://bordervets.co.uk/what-we-offer#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/what-we-offer"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/what-we-offer#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bordervets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Offer"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/branches/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://bordervets.co.uk/branches",
"url": "https://bordervets.co.uk/branches",
"name": "Contact Us | Border Vets",
"isPartOf": {
"@id": "https://bordervets.co.uk/#website"
},
"datePublished": "2024-06-05T12:51:25+00:00",
"dateModified": "2025-03-07T17:43:18+00:00",
"description": "Get in touch with the Border Vets team, caring for the pets of Earlston, Galashiels and Selkirk.",
"breadcrumb": {
"@id": "https://bordervets.co.uk/branches#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://bordervets.co.uk/branches"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://bordervets.co.uk/branches#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://bordervets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Branches"
}
]
},
{
"@type": "WebSite",
"@id": "https://bordervets.co.uk/#website",
"url": "https://bordervets.co.uk/",
"name": "Border Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://bordervets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
This page presents a snapshot of public data from Border Vets, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Border Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://bordervets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.