British Horse Feeds
(https://britishhorsefeeds.com) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
Trust is largely substantiated through a roster of named sponsored riders and brand ambassadors. While the schema_json indicates a review_count of 14 for the Linseed product, there are no outbound proof links to independent third-party review platforms (e.g., Trustpilot), which constitutes a minor trust theatre flag. However, the use of named testimonials from recognized figures like Simon and Natalie Reynolds provides significant industry-specific weight.
Proof density is high, featuring a mix of technical specifications, named client testimonials, and sponsorship of elite athletes. The site includes a ‘Typical Analysis’ and ‘Leaflet’ download for products, providing the transparency expected in the veterinary and feed industry. Vague assertions are rare, usually replaced by measurable feeding advice.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
29Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 9 | 4 |
| /media/ | 3 | 4 |
| /products/micronised-cooked-linseed/ | 14 | 4 |
| /products/ | 3 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.britishhorsefeeds.com/",
"url": "https://www.britishhorsefeeds.com/",
"name": "Home - British Horse Feeds",
"isPartOf": {
"@id": "https://www.britishhorsefeeds.com/#website"
},
"about": {
"@id": "https://www.britishhorsefeeds.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.britishhorsefeeds.com/#primaryimage"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/#primaryimage"
},
"thumbnailUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/04/Cover.jpg",
"datePublished": "2020-09-10T15:50:47+00:00",
"dateModified": "2025-05-14T13:33:38+00:00",
"breadcrumb": {
"@id": "https://www.britishhorsefeeds.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.britishhorsefeeds.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/#primaryimage",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/04/Cover.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/04/Cover.jpg",
"width": 940,
"height": 788
},
{
"@type": "BreadcrumbList",
"@id": "https://www.britishhorsefeeds.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.britishhorsefeeds.com/#website",
"url": "https://www.britishhorsefeeds.com/",
"name": "British Horse Feeds",
"description": "",
"publisher": {
"@id": "https://www.britishhorsefeeds.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.britishhorsefeeds.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.britishhorsefeeds.com/#organization",
"name": "British Horse Feeds",
"url": "https://www.britishhorsefeeds.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"width": 330,
"height": 248,
"caption": "British Horse Feeds"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/"
}
}
]
}
/media/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.britishhorsefeeds.com/media/",
"url": "https://www.britishhorsefeeds.com/media/",
"name": "Media Tool Kits - British Horse Feeds",
"isPartOf": {
"@id": "https://www.britishhorsefeeds.com/#website"
},
"datePublished": "2022-01-18T07:21:29+00:00",
"dateModified": "2022-04-01T15:29:42+00:00",
"breadcrumb": {
"@id": "https://www.britishhorsefeeds.com/media/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "WebSite",
"@id": "https://www.britishhorsefeeds.com/#website",
"url": "https://www.britishhorsefeeds.com/",
"name": "British Horse Feeds",
"description": "",
"publisher": {
"@id": "https://www.britishhorsefeeds.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.britishhorsefeeds.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.britishhorsefeeds.com/#organization",
"name": "British Horse Feeds",
"url": "https://www.britishhorsefeeds.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"width": 330,
"height": 248,
"caption": "British Horse Feeds"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/"
}
}
]
}
/products/micronised-cooked-linseed/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/",
"url": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/",
"name": "Micronised Cooked Linseed - British Horse Feeds",
"isPartOf": {
"@id": "https://www.britishhorsefeeds.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/#primaryimage"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/#primaryimage"
},
"thumbnailUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"datePublished": "2021-03-19T14:52:38+00:00",
"dateModified": "2025-10-31T09:49:51+00:00",
"breadcrumb": {
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/#primaryimage",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"width": 2000,
"height": 540
},
{
"@type": "BreadcrumbList",
"@id": "https://www.britishhorsefeeds.com/products/micronised-cooked-linseed/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.britishhorsefeeds.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.britishhorsefeeds.com/products/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Micronised Cooked Linseed"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.britishhorsefeeds.com/#website",
"url": "https://www.britishhorsefeeds.com/",
"name": "British Horse Feeds",
"description": "",
"publisher": {
"@id": "https://www.britishhorsefeeds.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.britishhorsefeeds.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.britishhorsefeeds.com/#organization",
"name": "British Horse Feeds",
"url": "https://www.britishhorsefeeds.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"width": 330,
"height": 248,
"caption": "British Horse Feeds"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.britishhorsefeeds.com/products/",
"url": "https://www.britishhorsefeeds.com/products/",
"name": "Products - British Horse Feeds",
"isPartOf": {
"@id": "https://www.britishhorsefeeds.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.britishhorsefeeds.com/products/#primaryimage"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/products/#primaryimage"
},
"thumbnailUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"datePublished": "2020-12-08T11:50:08+00:00",
"dateModified": "2025-10-31T09:50:45+00:00",
"breadcrumb": {
"@id": "https://www.britishhorsefeeds.com/products/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.britishhorsefeeds.com/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/products/#primaryimage",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2025/10/BHF-Unbeetable-Hay-Alternatives-2000x540px.jpg",
"width": 2000,
"height": 540
},
{
"@type": "BreadcrumbList",
"@id": "https://www.britishhorsefeeds.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.britishhorsefeeds.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.britishhorsefeeds.com/#website",
"url": "https://www.britishhorsefeeds.com/",
"name": "British Horse Feeds",
"description": "",
"publisher": {
"@id": "https://www.britishhorsefeeds.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.britishhorsefeeds.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.britishhorsefeeds.com/#organization",
"name": "British Horse Feeds",
"url": "https://www.britishhorsefeeds.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/",
"url": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"contentUrl": "https://www.britishhorsefeeds.com/wp-content/uploads/2020/11/british-horse-feeds-logo.jpg",
"width": 330,
"height": 248,
"caption": "British Horse Feeds"
},
"image": {
"@id": "https://www.britishhorsefeeds.com/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for British Horse Feeds
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from British Horse Feeds, captured on May 28, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to British Horse Feeds: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://britishhorsefeeds.com to view the most current version of its content and see directly what this company is about and what it offers.