Clear Vet
(https://clearvet.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Clear Vet exhibits classic trust theatre by displaying a review_count of 8 on the homepage and 5 on location pages while maintaining a proof_links_count of 0 across the entire crawl. The site claims to have Verified Practices and Real Reviews, yet provides no third-party verification links or RCVS registration numbers. The claim that thousands of pet owners trust the site is mathematically contradicted by the site’s own schema which lists only 8 reviews.
The ratio of evidence to assertions is near zero. Aside from the BBC News mention (unlinked and unverified), the site provides no case studies, no named partner clinics, and no technical specifications of its vetting process. The proof path is entirely blocked by 404 errors on the most critical informational pages (How it Works, About Us), leaving the user with only empty marketing assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /how-it-works/ | 0 | 0 |
| /about-us/ | 0 | 0 |
| /contact/ | 0 | 0 |
| /vets/location/brighton/ | 5 | 0 |
| /vets/location/isle+of+wight/ | 5 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Clear Vet",
"url": "https://clearvet.co.uk/",
"logo": "https://clearvet.co.uk/dist/img/logo/min-logo.png",
"description": "Compare veterinary prices across the UK with transparency and confidence. Honest costs. Trusted care.",
"email": "hello@clearvet.co.uk",
"telephone": "",
"sameAs": [],
"areaServed": "GB",
"founder": {
"@type": "Person",
"name": "ClearVet Team",
"jobTitle": "Founders",
"description": "A team of pet owners and professionals committed to making veterinary pricing transparent and accessible across the UK."
},
"serviceProvided": [
{
"@type": "Service",
"name": "Veterinary Price Comparison",
"description": "Easily compare prices and services of vets near you in the UK."
},
{
"@type": "Service",
"name": "Verified Vet Listings",
"description": "View genuine reviews and trusted information about RCVS-registered veterinary practices."
},
{
"@type": "Service",
"name": "Pet Care Guidance",
"description": "Browse helpful resources and connect with the right vet for your pet’s needs."
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Clear Vet",
"alternateName": "ClearVet",
"url": "https://clearvet.co.uk/"
}
]
/vets/location/brighton/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Clear Vet",
"url": "https://clearvet.co.uk/",
"logo": "https://clearvet.co.uk/dist/img/logo/min-logo.png",
"description": "Compare veterinary prices across the UK with transparency and confidence. Honest costs. Trusted care.",
"email": "hello@clearvet.co.uk",
"telephone": "",
"sameAs": [],
"areaServed": "GB",
"founder": {
"@type": "Person",
"name": "ClearVet Team",
"jobTitle": "Founders",
"description": "A team of pet owners and professionals committed to making veterinary pricing transparent and accessible across the UK."
},
"serviceProvided": [
{
"@type": "Service",
"name": "Veterinary Price Comparison",
"description": "Easily compare prices and services of vets near you in the UK."
},
{
"@type": "Service",
"name": "Verified Vet Listings",
"description": "View genuine reviews and trusted information about RCVS-registered veterinary practices."
},
{
"@type": "Service",
"name": "Pet Care Guidance",
"description": "Browse helpful resources and connect with the right vet for your pet’s needs."
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Clear Vet",
"alternateName": "ClearVet",
"url": "https://clearvet.co.uk/"
}
]
/vets/location/isle+of+wight/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Clear Vet",
"url": "https://clearvet.co.uk/",
"logo": "https://clearvet.co.uk/dist/img/logo/min-logo.png",
"description": "Compare veterinary prices across the UK with transparency and confidence. Honest costs. Trusted care.",
"email": "hello@clearvet.co.uk",
"telephone": "",
"sameAs": [],
"areaServed": "GB",
"founder": {
"@type": "Person",
"name": "ClearVet Team",
"jobTitle": "Founders",
"description": "A team of pet owners and professionals committed to making veterinary pricing transparent and accessible across the UK."
},
"serviceProvided": [
{
"@type": "Service",
"name": "Veterinary Price Comparison",
"description": "Easily compare prices and services of vets near you in the UK."
},
{
"@type": "Service",
"name": "Verified Vet Listings",
"description": "View genuine reviews and trusted information about RCVS-registered veterinary practices."
},
{
"@type": "Service",
"name": "Pet Care Guidance",
"description": "Browse helpful resources and connect with the right vet for your pet’s needs."
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Clear Vet",
"alternateName": "ClearVet",
"url": "https://clearvet.co.uk/"
}
]
This page presents a snapshot of public data from Clear Vet, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Clear Vet: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://clearvet.co.uk to view the most current version of its content and see directly what this company is about and what it offers.