Collier & Brock Vets
(http://www.collierandbrockvets.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding individual practitioner expertise; while ‘outstanding vets’ are mentioned, no specific names, qualifications, or RCVS registration numbers are provided in the crawled text. The schema_json is technically basic, using generic WebPage and WebSite types rather than specific VeterinaryCare or Organization schema with sameAs links to professional registries. The ‘Meet the Team’ page was flagged as insufficient in the crawl, indicating that the digital footprint for the individual experts is weak. Technical credibility is stable, but the lack of specific person-based structured data limits the site’s authoritative weight.
The site avoids bold performance claims like ‘100% success rate,’ but it leans heavily on the adjective ‘outstanding’ which is never defined or measured. The claim to provide ‘gold standard animal care’ in the recruitment section is a professional aspiration but is not backed by specific clinical outcomes or patient statistics. The disconnect is primarily between the marketing tone of ‘the vet your pet would choose’ and the lack of transparent pricing or clinical case studies to demonstrate that value. The site demonstrates medical capability through equipment lists but fails to demonstrate clinical results through data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets | Ayrshire's Original Pet Practice",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-06-04T09:03:13+00:00",
"dateModified": "2026-05-14T08:36:47+00:00",
"description": "We’ve been caring for Ayrshire's pets since 1959, and in that time we’ve learnt a thing or two about providing outstanding care to local pets and exotics.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/book-appointment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/book-appointment",
"url": "https://www.collierandbrockvets.co.uk/book-appointment",
"name": "Book an Appointment | Collier & Brock Vets",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-08-22T13:40:42+00:00",
"dateModified": "2025-05-07T12:47:59+00:00",
"description": "You can request an appointment with the Collier & Brock Vets team by completing our simple online form.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/book-appointment#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/book-appointment"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/book-appointment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collierandbrockvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book Appointment"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/contact-us",
"url": "https://www.collierandbrockvets.co.uk/contact-us",
"name": "Our Irvine & Troon Branches | Collier & Brock Vets",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-06-04T09:03:13+00:00",
"dateModified": "2024-08-29T14:49:05+00:00",
"description": "Get in touch with the Collier & Brock team, caring for the pets of Troon & Ayrshire.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/contact-us#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/contact-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/contact-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collierandbrockvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/emergency/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/emergency",
"url": "https://www.collierandbrockvets.co.uk/emergency",
"name": "Emergency Pet Services in Irvine & Troon | Collier & Brock Vets",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-06-04T09:03:15+00:00",
"dateModified": "2024-08-22T14:53:09+00:00",
"description": "Advice for Collier & Brock clients on how we can help if you and your pet find yourself in a veterinary emergency.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/emergency#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/emergency"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/emergency#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collierandbrockvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Emergency"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/who-we-are",
"url": "https://www.collierandbrockvets.co.uk/who-we-are",
"name": "Who We Are | Collier & Brock Vets",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-06-04T09:03:13+00:00",
"dateModified": "2025-12-05T11:36:53+00:00",
"description": "Find out more about the practice and team at Collier & Brock Veterinary Surgeons, caring for the pets of Troon in Ayrshire.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/who-we-are#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/who-we-are"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/who-we-are#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collierandbrockvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/who-we-are/careers-vacancies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.collierandbrockvets.co.uk/who-we-are/careers-vacancies",
"url": "https://www.collierandbrockvets.co.uk/who-we-are/careers-vacancies",
"name": "Veterinary Careers & Vacancies | Collier & Brock Vets",
"isPartOf": {
"@id": "https://www.collierandbrockvets.co.uk/#website"
},
"datePublished": "2024-06-04T09:03:13+00:00",
"dateModified": "2026-04-02T08:25:44+00:00",
"description": "We’re always excited to hear from people interested in taking the next step in their career with the Collier & Brock team. Get in touch to find out more.",
"breadcrumb": {
"@id": "https://www.collierandbrockvets.co.uk/who-we-are/careers-vacancies#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.collierandbrockvets.co.uk/who-we-are/careers-vacancies"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.collierandbrockvets.co.uk/who-we-are/careers-vacancies#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.collierandbrockvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Who We Are",
"item": "https://www.collierandbrockvets.co.uk/who-we-are"
},
{
"@type": "ListItem",
"position": 3,
"name": "Careers Vacancies"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.collierandbrockvets.co.uk/#website",
"url": "https://www.collierandbrockvets.co.uk/",
"name": "Collier & Brock Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.collierandbrockvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /book-appointment/ | 7 | 2 |
| /contact-us/ | 7 | 2 |
| /emergency/ | 7 | 2 |
| /who-we-are/ | 10 | 2 |
| /who-we-are/careers-vacancies/ | 7 | 2 |
This page presents a snapshot of public data from Collier & Brock Vets, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Collier & Brock Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.collierandbrockvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.