Diamond Pet Foods
(https://diamondpet.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the veterinarian-developed claim; while the content references these experts, there is no Person schema or sameAs links for specific nutritionists or veterinarians. The schema_json is technically sound, utilizing Organization and LocalBusiness types, though the latter is an unusual choice for a national manufacturer and suggests a slight technical implementation disconnect. The metadata is aging, with some article dates and copyright references being 36 months old relative to the May 2026 anchor, reducing the perceived recency of technical data.
The site makes bold claims about providing the very best and peak physical shape (Lauran, OH review) but doesn’t provide linked clinical trials or feeding study results to substantiate these performance outcomes. The disconnect is minor because the reviews provide anecdotal evidence with specific locations and breeds (Working German Shepherds), which adds a layer of social proof. However, the transition from marketing superlatives to measurable technical specifications is missing for the specialized CARE line.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Diamond Pet Foods | Dog & Cat Food of Exceptional Quality",
"alternateName": "Diamond Pet Foods",
"description": "At Diamond Pet Foods, we believe every pet deserves the very best, and we know that's what you expect from the food you choose. We only make food that we would be proud to feed our own pets, and we want to share it with yours. Learn more about what it takes to pass our test, and welcome to the Diamond family.",
"url": "https://www.diamondpet.com"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Diamond Pet Foods",
"url": "https://www.diamondpet.com",
"alternateName": "Diamond Pet Foods",
"description": "Diamond Pet Foods",
"logo": "https://www.diamondpet.com/wp-content/uploads/2019/01/Diamond-Logo_rev-1.png",
"sameAs": [
"https://www.facebook.com/DiamondPetFoodsCompany/",
"https://www.youtube.com/diamondpetfoods"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+18004420402",
"contactOption": "TollFree",
"contactType": "customer support"
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"image": "https://www.diamondpet.com/wp-content/uploads/2019/01/Diamond-Logo_rev-1.png",
"@id": "https://www.diamondpet.com",
"name": "Diamond Pet Foods",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Monday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Monday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Tuesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Tuesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Wednesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Wednesday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Thursday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Thursday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Friday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Friday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Saturday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Saturday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Sunday"
},
{
"@type": "OpeningHoursSpecification",
"opens": "00:00",
"closes": "00:00",
"dayOfWeek": "https://schema.org/Sunday"
}
]
}
]
/signup/
{
"@context": "https://schema.org",
"name": "Breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"id": "https://www.diamondpet.com/signup/#webpage",
"url": "https://www.diamondpet.com/signup/",
"name": "Subscribe to Our Newsletter, The Scoop"
}
}
]
}
/food-finder/
{
"@context": "https://schema.org",
"name": "Breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"id": "https://www.diamondpet.com/food-finder/#webpage",
"url": "https://www.diamondpet.com/food-finder/",
"name": "Formula Finder"
}
}
]
}
/where-to-buy/
[
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://diamondpet.com/where-to-buy/"
},
"headline": "Where to Buy Diamond Pet Foods | Diamond Pet Foods",
"description": "At Diamond Pet Foods, we believe every pet deserves the very best, and we know that is what you expect from the food you choose. Enter your city, state or zip code to find a retailer of Diamond, Diamond Naturals or Diamond Naturals Grain-free near you.",
"image": [
"https://diamondpet.com/wp-content/themes/diamondPet/img/Diamond-Logo-1080x1080_1x1.jpg",
"https://diamondpet.com/wp-content/themes/diamondPet/img/Diamond-Logo-1200x900.jpg",
"https://diamondpet.com/wp-content/themes/diamondPet/img/Diamond-Logo-1920x1080.jpg"
],
"datePublished": "2023-04-12T08:00:00+08:00",
"dateModified": "2023-04-12T09:20:00+08:00",
"author": [
{
"@type": "Organization",
"name": "© 2023 SCHELL & KAMPETER, INC.",
"url": "https://diamondpet.com/copyright-trademark/"
}
],
"publisher": {
"@type": "Organization",
"name": "© 2023 SCHELL & KAMPETER, INC.",
"logo": {
"@type": "ImageObject",
"url": "https://diamondpet.com/wp-content/uploads/2019/01/Diamond-Logo_rev-1.png"
}
}
},
{
"@context": "https://schema.org",
"name": "Breadcrumb",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"id": "https://www.diamondpet.com/where-to-buy/#webpage",
"url": "https://www.diamondpet.com/where-to-buy/",
"name": "Where to Buy – US and Canada"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 72 | 3 |
| /signup/ | 8 | 1 |
| /food-finder/ | 163 | 1 |
| /where-to-buy/ | 8 | 24 |
This page presents a snapshot of public data from Diamond Pet Foods, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Diamond Pet Foods: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://diamondpet.com to view the most current version of its content and see directly what this company is about and what it offers.