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Identity & Authority: Dog Kennels Direct – Signal Evidence & AI Readability

Dog Kennels Direct

(https://dog-kennelsdirect.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is primarily established through physical location data (Unit 6, Dobson Park Industrial Estate, Wigan) and Store schema. The main authority gap is the absence of named founders or experts to back the 40-year claim, as there is no Person schema or sameAs links to professional profiles, though this is common in product-led manufacturing.

The site avoids overblown performance claims, focusing instead on physical durability and thermal regulation (e.g., built in thermostats to regulate the temperature). There are no guaranteed health outcomes or hyperbolic marketing statements that are not backed by a physical product description.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/dogkennelsdirect/",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://dog-kennelsdirect.co.uk"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Dog Kennels Direct",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://dog-kennelsdirect.co.uk/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
/collections/infrared-heating-panels/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/dogkennelsdirect/",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
/collections/galvanised-dog-run-panels/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/dogkennelsdirect/",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
/collections/dog-kennels/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
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            "https://www.facebook.com/dogkennelsdirect/",
            "",
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            "",
            ""
        ],
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
/collections/dog-cabins/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
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        ],
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
/collections/dog-pens/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Store",
        "name": "Dog Kennels Direct",
        "url": "https://dog-kennelsdirect.co.uk",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_dog_kennels.png",
        "description": "Dog Kennels Direct is a UK-based supplier of high-quality dog kennels, Galvanised Dog Run Panels, crates, pens, and accessories. Shop online for durable and secure products for your pets.",
        "telephone": "+44 1942 829 329",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 6, Dobson Park Industrial Estate, Dobson Park Way, Ince-in-Makerfield",
            "addressLocality": "Wigan",
            "addressRegion": "Greater Manchester",
            "postalCode": "WN2 2DY",
            "addressCountry": "GB"
        },
        "openingHoursSpecification": {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "09:00",
            "closes": "17:00"
        },
        "sameAs": [
            "https://www.facebook.com/dogkennelsdirect/"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "HowTo",
        "name": "How to Choose the Right Dog Pen for Your Dog",
        "description": "Step-by-step guide to help you choose the perfect dog pen based on your dog's size, behavior, and living environment.",
        "image": "https://dog-kennelsdirect.co.uk/cdn/shop/files/dog-pen-buying-guide.jpg",
        "totalTime": "PT5M",
        "supply": [
            {
                "@type": "HowToSupply",
                "name": "Measuring tape"
            },
            {
                "@type": "HowToSupply",
                "name": "Your dog's measurements"
            },
            {
                "@type": "HowToSupply",
                "name": "Dog pen options from Dog Kennels Direct"
            }
        ],
        "tool": [
            {
                "@type": "HowToTool",
                "name": "Internet browser"
            }
        ],
        "step": [
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step1",
                "name": "Measure Your Dog",
                "text": "Use a measuring tape to measure your dog’s height and length. This helps in selecting a pen with appropriate space."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step2",
                "name": "Assess Your Space",
                "text": "Evaluate the area where you plan to place the dog pen — indoors, outdoors, or travel-friendly."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step3",
                "name": "Choose Pen Type",
                "text": "Pick from bar pens, mesh pens, or three-sided pens based on your dog’s needs and activity level."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step4",
                "name": "Compare Sizes and Materials",
                "text": "Select the right size and durable material such as galvanized steel for longevity and safety."
            },
            {
                "@type": "HowToStep",
                "url": "https://dog-kennelsdirect.co.uk/blogs/news/how-to-choose-the-right-dog-pen#step5",
                "name": "Place Your Order",
                "text": "Visit Dog Kennels Direct and order the chosen pen. Set it up according to the guide provided."
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Dog Kennels Direct",
        "logo": "https://dog-kennelsdirect.co.uk/cdn/shop/files/logo_1421322215__27818.png?v=1613592996&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/dogkennelsdirect/",
            "",
            "",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://dog-kennelsdirect.co.uk"
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
134Review mentions (all pages)
24External proof links (all pages)
PageReviewsProof links
/ (home) 24 4
/collections/infrared-heating-panels/ 22 4
/collections/galvanised-dog-run-panels/ 22 4
/collections/dog-kennels/ 22 4
/collections/dog-cabins/ 22 4
/collections/dog-pens/ 22 4
Explore the other reputation pillars for Dog Kennels Direct
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Dog Kennels Direct, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Dog Kennels Direct: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://dog-kennelsdirect.co.uk to view the most current version of its content and see directly what this company is about and what it offers.