Dunedin Vets
(http://www.dunedinvets.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
Authority is established through professional degrees (MRCVS, RVN) listed for every staff member. The main gap is technical; the schema_json lacks Person entities for the veterinarians and does not include sameAs links to RCVS registration profiles. While the experts are named and qualified, their digital footprint is not currently bridged into the site’s structured data.
There is no significant disconnect between marketing claims and reality. The practice does not claim to be the ‘best in the world’ or ‘award-winning’ without proof; instead, it focuses on ‘peace of mind’ and ‘tender loving care,’ which are subjective but backed by the technical reality of their facility list and staff qualifications.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets | Friendly & Experienced Vets in East Lothian",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:48+00:00",
"dateModified": "2026-04-07T13:17:43+00:00",
"description": "We provide comprehensive vet services with modern facilities and experienced staff. Our team ensures the highest standard of care for pets in East Lothian.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/register/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/register",
"url": "https://dunedinvets.co.uk/register",
"name": "Register | Dunedin Vets",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:50+00:00",
"dateModified": "2024-10-30T14:17:35+00:00",
"description": "You and your pet can join the Dunedin Vets family online today, by filling out our simple registration form.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/register#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/register"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/register#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dunedinvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Register"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-offer/emergencies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/emergency",
"url": "https://dunedinvets.co.uk/emergency",
"name": "Emergency Pet Vet in East Lothian | Dunedin Vets",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:48+00:00",
"dateModified": "2024-11-18T16:13:04+00:00",
"description": "Advice for Dunedin Vets clients on how we can help if you and your pet find yourselves in a veterinary emergency.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/emergency#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/emergency"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/emergency#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dunedinvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Emergencies"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/about-us",
"url": "https://dunedinvets.co.uk/about-us",
"name": "About Us | Dunedin Vets",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:50+00:00",
"dateModified": "2024-11-07T10:16:22+00:00",
"description": "Our dedicated team provide expert care with modern, fully equipped facilities. Our RCVS-accredited surgery ensures your pet's well-being.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/about-us#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/about-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/about-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dunedinvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/meet-the-team/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/about-us/meet-the-team",
"url": "https://dunedinvets.co.uk/about-us/meet-the-team",
"name": "Meet the Team | Dunedin Vets",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:48+00:00",
"dateModified": "2026-05-11T17:08:15+00:00",
"description": "Every member of our fantastic team is passionate about providing the very best care for the pets of East Lothian.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/about-us/meet-the-team#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/about-us/meet-the-team"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/about-us/meet-the-team#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dunedinvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://dunedinvets.co.uk/about-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Meet The Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dunedinvets.co.uk/about-us/careers",
"url": "https://dunedinvets.co.uk/about-us/careers",
"name": "Veterinary Careers & Vacancies in East Lothian | Dunedin Vets",
"isPartOf": {
"@id": "https://dunedinvets.co.uk/#website"
},
"datePublished": "2024-06-05T13:30:48+00:00",
"dateModified": "2024-10-30T13:48:26+00:00",
"description": "We’re always excited to hear from people interested in taking the next step in their career with the Dunedin Vets team. Get in touch to find out more.",
"breadcrumb": {
"@id": "https://dunedinvets.co.uk/about-us/careers#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dunedinvets.co.uk/about-us/careers"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://dunedinvets.co.uk/about-us/careers#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dunedinvets.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://dunedinvets.co.uk/about-us"
},
{
"@type": "ListItem",
"position": 3,
"name": "Careers"
}
]
},
{
"@type": "WebSite",
"@id": "https://dunedinvets.co.uk/#website",
"url": "https://dunedinvets.co.uk/",
"name": "Dunedin Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dunedinvets.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
42Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /register/ | 7 | 1 |
| /what-we-offer/emergencies/ | 7 | 1 |
| /about-us/ | 7 | 1 |
| /about-us/meet-the-team/ | 7 | 1 |
| /about-us/careers/ | 7 | 1 |
Explore the other reputation pillars for Dunedin Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Dunedin Vets, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Dunedin Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.dunedinvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.