Easy Animal
(https://www.easyanimal.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a notable identity gap regarding named experts; while ‘Tim’ and ‘the team’ are referenced in testimonials and the FAQ, there is no corresponding Person schema or professional biography to establish authority. The structured data is limited to generic WebSite and WebPage types, missing more authoritative Organization schema that could include ‘sameAs’ links to business registrations or official industry certifications. The address in Stone, Staffordshire is specific, providing a physical anchor that offsets some of the expert anonymity.
The marketing tone makes bold structural performance claims, such as ‘tested by structural engineers’ and ‘withstands most extreme weather,’ without providing the actual data or certification seals from said engineers on the product pages. While the testimonials mention specific installations for charities like Street Paws and Alexa Animal Rescue, the disconnect lies in the absence of technical white papers or downloadable spec sheets to back the ‘6 x more efficient’ metric. The claim of being ‘the most secure in the UK’ is an absolute statement that is difficult to verify without comparative data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.easyanimal.co.uk/",
"url": "https://www.easyanimal.co.uk/",
"name": "Kennel UK | Working Dog Kennels | Dog Kennel Manufacturers",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"datePublished": "2019-12-17T17:08:04+00:00",
"dateModified": "2021-09-24T13:18:48+00:00",
"description": "We are the leading dog kennel manufacturer of insulated dog kennels in the UK. Our team of kennel builders makes a range of thermal and commercial dog kennels for dog breeders, boarding kennels and charities across the UK. Call us on 01785 559 555!",
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.easyanimal.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/product-category/catteries/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.easyanimal.co.uk/product-category/catteries/",
"url": "https://www.easyanimal.co.uk/product-category/catteries/",
"name": "Cattery Manufacturers | New Catteries & Boarding Cat Pen Manufacturers In UK",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.easyanimal.co.uk/product-category/catteries/#primaryimage"
},
"image": {
"@id": "https://www.easyanimal.co.uk/product-category/catteries/#primaryimage"
},
"thumbnailUrl": "https://www.easyanimal.co.uk/wp-content/uploads/2020/04/GATTILE-SU-PROGETTO-002-1.gif",
"description": "We believe we now have a cattery system that overcomes many issues and our new thermal catteries provide a better environment to board cats in. Get to know more about the UK’s leading cattery manufacturer, Easy Animal!",
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/product-category/catteries/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.easyanimal.co.uk/product-category/catteries/#primaryimage",
"url": "https://www.easyanimal.co.uk/wp-content/uploads/2020/04/GATTILE-SU-PROGETTO-002-1.gif",
"contentUrl": "https://www.easyanimal.co.uk/wp-content/uploads/2020/04/GATTILE-SU-PROGETTO-002-1.gif",
"width": 722,
"height": 486
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/product-category/catteries/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.easyanimal.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Catteries"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.easyanimal.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Catteries",
"@id": "https://www.easyanimal.co.uk/product-category/catteries/"
}
}
]
}
]
/product-category/insulated-dog-kennels/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/",
"url": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/",
"name": "Insulated Dog Kennels | Bespoke Dog Kennels for Sale | New Kennel",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/#primaryimage"
},
"image": {
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/#primaryimage"
},
"thumbnailUrl": "https://www.easyanimal.co.uk/wp-content/uploads/2020/01/Apex-Woodgrain5.jpg",
"description": "We are the leading kennel manufacturer of insulated dog kennels in the UK. Our range is diverse and growing and we can build kennels with access and security corridors which are ideal for boarding kennel manufacturers.",
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/#primaryimage",
"url": "https://www.easyanimal.co.uk/wp-content/uploads/2020/01/Apex-Woodgrain5.jpg",
"contentUrl": "https://www.easyanimal.co.uk/wp-content/uploads/2020/01/Apex-Woodgrain5.jpg",
"width": 2000,
"height": 1500,
"caption": "apex insulated dog kennels"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.easyanimal.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Insulated Dog Kennels"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.easyanimal.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Insulated Dog Kennels",
"@id": "https://www.easyanimal.co.uk/product-category/insulated-dog-kennels/"
}
}
]
}
]
/contact-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.easyanimal.co.uk/contact-us/",
"url": "https://www.easyanimal.co.uk/contact-us/",
"name": "Contact us for Kennels & Cattery Advice - Easy Animal",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"datePublished": "2020-02-06T09:46:33+00:00",
"dateModified": "2026-01-05T12:31:33+00:00",
"description": "To contact us at Easy Animal just browse our contact details for the best way to communicate with us , you can email us or ring us on the numbers listed",
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.easyanimal.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.easyanimal.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us – Easy Animal"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.easyanimal.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Contact us – Easy Animal",
"@id": "https://www.easyanimal.co.uk/contact-us/"
}
}
]
}
]
/testimonials/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.easyanimal.co.uk/testimonials/",
"url": "https://www.easyanimal.co.uk/testimonials/",
"name": "Testimonials Archive - Easy Animal",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/testimonials/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.easyanimal.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.easyanimal.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Testimonials",
"@id": "https://www.easyanimal.co.uk/testimonials/"
}
}
]
}
]
/faqs/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.easyanimal.co.uk/faqs/",
"url": "https://www.easyanimal.co.uk/faqs/",
"name": "FAQs Archive - Easy Animal",
"isPartOf": {
"@id": "https://www.easyanimal.co.uk/#website"
},
"breadcrumb": {
"@id": "https://www.easyanimal.co.uk/faqs/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.easyanimal.co.uk/faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.easyanimal.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.easyanimal.co.uk/#website",
"url": "https://www.easyanimal.co.uk/",
"name": "Easy Animal",
"description": "Kennels & Catteries",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.easyanimal.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.easyanimal.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "FAQs",
"@id": "https://www.easyanimal.co.uk/faqs/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
159Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 66 | 1 |
| /product-category/catteries/ | 7 | 1 |
| /product-category/insulated-dog-kennels/ | 7 | 1 |
| /contact-us/ | 5 | 1 |
| /testimonials/ | 69 | 1 |
| /faqs/ | 5 | 1 |
Explore the other reputation pillars for Easy Animal
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Easy Animal, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Easy Animal: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.easyanimal.co.uk to view the most current version of its content and see directly what this company is about and what it offers.