Semantic Coherence: Farmina Pet Foods – Signal Evidence & AI Readability

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[H1] Privacy policy

PRIVACY POLICY
www.farmina.com/uk

Dear User

This Privacy Policy sets out the rules for the collection, processing and use of personal data as part of the use of the www.farmina.com/uk (hereinafter referred to as the "Website" or "Websites") and the online store ("Store") operated within the Website by the companies of the Farmina Group indicated below, taking into account the applicable law, in particular the provisions of the Regulation (EU) 2016/679 Of The European Parliament And Of The Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC
(hereinafter referred to as "GDPR"). We make every effort to ensure that your privacy is respected, and that information obtained during the use of the Website by Users is protected and to this end we take all necessary measures.

1. WHO PROCESSES YOUR DATA?

The joint controllers of your personal data processed in connection with visiting our website and using the services offered within it are:

1) FARMINA Pet Foods UK LTD with its registered office in 46-54 High Street, Ingatestone, Essex, CM49DW, United Kingdom, company number 03536851 with Tax Identification Number 65516 02966 ("Controller I" or "We")

2) Farmina Pet Foods Holding B.V. with its registered office in Saturnusstraat 46, 2132HB Hoofddorp, Rotterdam, the Netherlands, Company duly incorporated and operating under the Laws of Netherlands with company number 72868341 ("Controller II")
(hereinafter jointly referred to as "Joint Controllers" or "Co-Controllers"), whereas Controller II, as the controlling company, processes the data referred to below, only to pursue its legitimate interests, i.e. in connection with the implementation of internal administrative, controlling and business purposes. Controller I, on the other hand, pursues the objectives referred to in the further part of the Privacy Policy.

Contact:
You can contact us at: FARMINA Pet Foods UK LTD with its registered office in 46-54 High Street, Ingatestone, Essex, CM49DW, United Kingdom, or by e-mail: dataprotectionuk@farmina.com.

2. WHAT DATA DO WE COLLECT?

2.1. Data necessary for registration - creating a customer account ("Account" or "Customer Account"), logging in to the Account; managing the User's profile ("Profile"); making a purchase on the Website - https://www.farmina.com/uk/eshop-registrazione.php

Name,
Surname,
Company name (for business customers),
TAX CODE OR VAT NUMBER (for business customers),
Address,
E-mail address,
Telephone number,
Password.

The personal data in question are processed in particular for the purpose of performing the contract for maintaining the Customer Account and, if applicable, for the purpose of implementing the sales contract in connection with the order placed. Providing personal data is voluntary, but necessary in order to performance the contracts in question. Providing a telephone number is necessary in order to send the order by courier.

Due to the specificity of our ICT infrastructure related to our Website and the FarminaGenius Mobile Application (the "Application") - on the basis of the personal data indicated during the registration of the Account, an account in the Application is automatically created. The Privacy Policy for the FarminaGenius App is available HERE.

2.2. Data necessary to order a personalized nutritional consultation - https://www.farmina.com/uk/pet-care/nc-contact/request-for-nutritional-support.html?provenance=farminacom

Name,
Surname,
E-mail address,
Telephone number,
Zip code.

2.3. Data necessary to order a personalized nutritional consultation - ordering a free telephone consultation - https://www.farmina.com/uk/pet-care/farminagenius/app.html

Telephone number.

2.4. Data necessary to order a personalized nutrition plan - order "Create a nutrition plan": html https://www.farmina.com/uk/consumer/2-get-your-nutritional-plan.html

Name,
Surname,
Zip code,
E-mail address,
Phone number.

2.5. Data necessary to use the contact form - https://www.farmina.com/uk/contact.html

Name,
E-mail address,
Phone number (optional),
City,
The article to which the inquiry relates,
The content of the message.

2.6. Where appropriate, we may receive, basing on your consent, your personal data, such as:

Name,
Surname
Zip code
Country
Email address,
Phone number

from our Partners, such as Breeders, Groomers, Veterinarians, in connection with your request to receive a personalized nutrition plan and consultancy for your pet.

In such case, you will receive an e-mail enabling confirmation of the order for a free consultation and personalized nutrition plan. After confirmation, the data will be processed in order to provide the ordered service/services in accordance with point 3.3. and 3.4 of this Privacy Policy.

2.7. Data shared with us in connection with the use of Chat functionality
On our Website, we provide Users with the opportunity to use Chat. As part of the Chat functionality, you can, among other things, order a free personalized nutritional consultation for your pet, as well as report a problem with your pet. The use of Chat involves the processing of personal data in the form of your telephone number (if you provide this number to us) and possibly other data that you submit. We process this data on the basis of our legitimate interest in handling your request, and if applicable, on the basis of necessity to perform the contract in connection with handling of your order for a free nutritional consultation. Providing personal data as part of using the Chat is voluntary, but necessary to report a problem via Chat or to order free nutritional consultation.

2.8. Data related to sending commercial information and direct marketing
Subject to the consents you have given us – we may send you commercial information to the e-mail address and/or telephone number indicated by you.
You can change or withdraw your consent to receive commercial information at any time by clicking the unsubscribe link attached to each commercial message we send or by changing the relevant consent settings in your Profile (if you are a registered User).
The Google’s and Meta Platforms Ireland Limited’s tools we are using allow us to reach with advertising also people who have already interacted with us (e.g. created an Account in our Store) and have expressed appropriate marketing consents related to sending commercial information, including the use of personal data such as e-mail address and/or telephone number to receive direct commercial information in Google and Facebook advertising networks, which allows us to deliver commercial communication to recipients more effectively. You can withdraw your consent at any time by changing the relevant consent settings in your Profile (if you are a registered User) or by contacting us at dataprotectionuk@farmina.com. Users registered with Google and Facebook can also use the ad management interfaces in their Google and Facebook profiles to prevent marketing data from other sites from influencing the selection of ads.

2.9. Additional information
In addition, we collect, use and share aggregated data, such as statistical or demographic data. For example, we may aggregate data about the use of our Website to calculate the percentage of Users accessing a particular feature of the Website. However, if we combine aggregated data with your personal data, this may directly or indirectly identify you.
We do not collect special categories of personal data (including data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health, sexuality, or sexual orientation). We also do not collect any information on convictions or criminal offences.
Our Website is not intended for use by children, we do not knowingly collect data about children.

2.10. Data from server logs
The use of the Website is associated with sending each time a query to our server. Individual queries are saved in server logs and stored there. The data contained in the logs consists of: IP address, the time of arrival of the request, the time of sending the response and information about the User's operating system. These data are not associated with specific Users using the Website and are also not used to identify Users in any way, they are used only for server administration purposes and processed only for as long as it’s required to provide and administer the service.

2.11. Data from cookies
Our Website collects data contained in cookies. Cookies are small text files sent by the Website and stored on your device, containing certain information related to your use of the Website.
Cookies are used, among other things, to create the opportunity to visit our Website, to display it properly and to enable the use of all its functions, as well as to protect our Website from abuse and spam.

Subject to your consent, we may use cookies to personalize content and advertising on our Website (and other sites) and to analyze traffic on our Website. Where appropriate, we may also share information about your use of our Website with our partners, who may combine it with other information that you have provided to them or that they have collected as a result of your use of their services.

By consenting to marketing cookies, you consent to the sharing of your data with advertising and business partners, who may combine it with other information that you have provided to them or that they have collected as a result of your use of their services, and to the automated processing of your data to personalize content and advertising on and outside our Website.
More detailed information about the individual tools used on our Website can be found in the further part of the Privacy Policy.

Our Website may contain links to other websites or applications, including those of our business partners. Please note that third-party websites may also use cookies. We have no influence on third-party websites and are not responsible for the cookies they collect or access. When clicking on a link or application, please note that each of them has its own privacy policy. For this reason, we ask that you read their privacy policies before using other websites or applications.

2.11.1. Types of cookies
Depending on the storage period on your end device, the cookies we use can be divided into:

Session cookies: stored on the user's device and remaining there until the end of the browser session. The saved information is then permanently deleted from the device's memory.

Persistent cookies: stored on the user's end device for the time specified in the parameters of cookies or until they are deleted by the user.
We use the following types of cookies:

Strictly necessary cookies contribute to the usability of the website by enabling basic functions such as website navigation. The website cannot function properly without these cookies.

Preference cookies allow a website to remember information that changes the look or functioning of the Website, such as your preferred language or the region you are in.

Statistical cookies help website owners to understand how different users use the website.

Marketing cookies are used to track users on websites. The goal is to display ads that are relevant and interesting to individual users and thus more valuable to publishers and advertisers.

2.11.2. Managing cookies in your browser
In many cases, web browsing software allows cookies to be stored on your device by default, giving you the ability to manage and/or delete cookies according to your preferences.
You can find a link to the tool used on the Website to manage your preferences regarding the installation of cookies in the footer of our Website under the heading "Cookie Management".
To delete cookies stored on your computer, please follow the instructions made available by your browser provider on the help page for managing cookies on their products.

3. PURPOSES FOR WHICH WE PROCESS PERSONAL DATA AND LEGAL BASIS FOR PROCESSING
As part of the Website, we process personal data (where applicable) for the following purposes:

3.1. to enable Website Users to create a Customer Account and make purchases on the Website, including in particular:
3.1.1. performance of obligations arising from the contract, if it has been concluded [Article 6 (1) (b) of the GDPR], including the contract for maintaining the Customer Account, the sales contract, as well as the delivery of the ordered products; in the case of clients who are legal persons - in such a situation, we process the data on the basis of art. 6 par. 1 (f) GDPR - on the basis of our legitimate interest in achieving the purpose in question,
3.1.2. in order to fulfill obligations arising from legal provisions, inter alia warranty regulations (including consideration and handling of complaints submitted by you regarding our goods and services), tax and accounting law [pursuant to Article 6(1)(c) of the GDPR] as well as Article 6(1)(b) of the GDPR in the case of a guarantee granted,
3.1.3. contacting the User, in particular for the purpose related to the provision of services – if applicable, in connection with the necessity to perform the concluded contract [Article 6 (1) (b) of the GDPR] or on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR],

3.2.    to enable Website Users to use the contact form in the "Contact" tab, and in particular to:
3.2.1.    answer your questions sent via the contact form - based on our legitimate interest [Article 6 (1) (f) of the GDPR],
3.2.2.    establish or maintain business relations between us and you or entities that you represent or appear in the bodies of these entities - on the basis of our legitimate interest [Article 6 (1) (f) of the GDPR],
3.2.3.    your personal data, such as a telephone number, the provision of which in the contact form is not mandatory to use the form, are processed based on your consent [art. 6 sec. 1 (a) GDPR] for the purpose of improving communication in connection with the submitted inquiry and its handling,

3.3.    to perform our obligations under the contract for the provision of electronic services, if it has been concluded with you [Article 6 (1) (b) of the GDPR], including handling your order for personalized nutrition plan,

3.4.    to handle an order for a free nutritional consultation [Article 6 (1) (b) of the GDPR],

3.5.    to enable Website Users to use the functionality of the Chat - on the basis of our legitimate interest in handling requests [Article 6 (1) (f) of the GDPR], including, where applicable, handling orders for a free nutritional consultation [Art

NOT FOUND

[H1] The Company

[IMG: Angelo, Francesco and Nicola Russo]
Angelo, Francesco and Nicola RussoWe are Italians. As Italians, everything we do centres on the love of the family. In our family food is very important and it keeps us together, and healthy. Love, care from the family and the attention and knowledge of dealing with food is what describes us, and is in our DNA.

Pets are in the heart of our family, and we love to see our pets happy. That is why making a happy pet is what motivates us to develop the best food for them, as we believe that nutrition is the key to improving and enhancing the quality of life for pets and their families.

In our everyday work science is utilised to improve the life of pets. Inspired by pets, we study their habits and behavior to respect their instincts and nutritional needs. By serving them with the best nutrition inspired by nature and science, we are supporting our pets all the way from the first days with their families to senior age. For us nature is considered as the most important and unique source of ingredients for the food we make.

Science permeates our routine with studies, collaborations, discussions and ideas that result in nutritional solutions

Nature is our inspiration, the Science our method.
Farmina: Nature and Science in perfect harmony.

A 60 YEAR LONG ITALIAN HISTORY OF INNOVATION

Family values permeate our work and our history that begins in Italy, more than 50 years ago, by the passion of a man for animal nutrition.

It was 1965 when Mr. Francesco Russo founded the Russo Mangimi company specialised in animal nutrition. In that company Mr. Russo raised his children and passed on his values as the engine power of animal wellness and thus the individual. In the meantime the family grew and with it also the company, until in 1999 Dr. Angelo Russo, son of the owner Francesco, driven by a passion for companion animals decided to operate in the pet food category with a new perspective, setting itself the ambitious goal to develop foods that are the result of scientific studies centred on the pet and his well-being.

Dr Russo began an ambitious route that drove him to start a collaboration with Farmina, an English company specialised in research and formulation of food for dogs and cats, which brought skills, trademarks and know-how. In a short time the positive customer response allowed the company to invest in technological research and development, and in setting up partnerships with leading independent research institutes as the chair of Animal Nutrition of the University of Naples Federico II. He also constituted Farmina Vet Research: a team of veterinarians and specialists in nutritional formulation that allowed a constant and systematic study of the best foods for the nature of pets, thanks to the feedback that came from dozens of veterinarians with whom Farmina worked in long term cooperative relationships.

Farmina efforts spent in research made possible scientific publications on influential journals such as British Journal of Nutrition form Cambridge University.
Growing demand for Farmina products  worldwide brought the company to investments on technology and to open new production plants closer to those markets demanding the unique features of Farmina quality.

Today we are a great family with an Italian heart and what unites us is the great dream that lives in the heart of anyone who loves their pet: make them happy because their happiness makes our own.
Happy Pet, happy you.