Ferplast Official
(https://ferplast.com) šø Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json is technically sound with Organization and PetStore types, it lacks sameAs links to authoritative external bodies beyond standard social media profiles. There are no named experts, designers, or veterinary consultants mentioned in the text, despite the company’s 50-year tenure. The technical authority is undermined by the broken ‘Translation missing’ tags and a non-logical heading hierarchy where a promotional offer occupies the H3 tag site-wide.
The site claims to offer ‘innovative design’ and ‘evolution’ in pet care, but the provided content demonstrates standard retail offerings like leads and drinking fountains without explaining the ‘innovation.’ The claim of ‘Sustainability’ is a high-level marketing assertion that is not backed by a single verifiable performance metric in the crawled data. The disconnect between the ‘history built on commitment’ and the thin, template-heavy sub-pages creates a gap between the brand’s self-image and its digital proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
š Identity & Technical Layer ā schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"sameAs": [
"https://www.facebook.com/ferplastitaly",
"https://www.instagram.com/ferplast_official/",
"https://www.youtube.com/user/ferplastitaly/"
]
},
{
"@context": "http://www.schema.org",
"@type": "PetStore",
"name": "Ferplast Official",
"url": "https://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"image": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"description": "Ferplast pet supplies. Discover Ferplast, you'll find a wide range of products and accessories for your pets: cats, dogs, birds, and much more!",
"priceRange": "0 - 500",
"telephone": "+390445429111",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via IĀ° Maggio 5",
"addressLocality": "Castelgomberto",
"addressRegion": "Vicenza",
"postalCode": "36070",
"addressCountry": "Italy"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5958717",
"longitude": "11.382599"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ferplast.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ferplast.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/pages/store-locator/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"sameAs": [
"https://www.facebook.com/ferplastitaly",
"https://www.instagram.com/ferplast_official/",
"https://www.youtube.com/user/ferplastitaly/"
]
},
{
"@context": "http://www.schema.org",
"@type": "PetStore",
"name": "Ferplast Official",
"url": "https://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"image": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"description": "Ferplast pet supplies. Discover Ferplast, you'll find a wide range of products and accessories for your pets: cats, dogs, birds, and much more!",
"priceRange": "0 - 500",
"telephone": "+390445429111",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via IĀ° Maggio 5",
"addressLocality": "Castelgomberto",
"addressRegion": "Vicenza",
"postalCode": "36070",
"addressCountry": "Italy"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5958717",
"longitude": "11.382599"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ferplast.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ferplast.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/collections/dogs/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"sameAs": [
"https://www.facebook.com/ferplastitaly",
"https://www.instagram.com/ferplast_official/",
"https://www.youtube.com/user/ferplastitaly/"
]
},
{
"@context": "http://www.schema.org",
"@type": "PetStore",
"name": "Ferplast Official",
"url": "https://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"image": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"description": "Ferplast pet supplies. Discover Ferplast, you'll find a wide range of products and accessories for your pets: cats, dogs, birds, and much more!",
"priceRange": "0 - 500",
"telephone": "+390445429111",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via IĀ° Maggio 5",
"addressLocality": "Castelgomberto",
"addressRegion": "Vicenza",
"postalCode": "36070",
"addressCountry": "Italy"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5958717",
"longitude": "11.382599"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ferplast.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ferplast.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/collections/cats/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "http://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"sameAs": [
"https://www.facebook.com/ferplastitaly",
"https://www.instagram.com/ferplast_official/",
"https://www.youtube.com/user/ferplastitaly/"
]
},
{
"@context": "http://www.schema.org",
"@type": "PetStore",
"name": "Ferplast Official",
"url": "https://www.ferplast.com",
"logo": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"image": "https://cdn.shopify.com/s/files/1/0437/8866/4988/t/4/assets/logo_800x800.jpg?v%3D1604568777",
"description": "Ferplast pet supplies. Discover Ferplast, you'll find a wide range of products and accessories for your pets: cats, dogs, birds, and much more!",
"priceRange": "0 - 500",
"telephone": "+390445429111",
"address": {
"@type": "PostalAddress",
"streetAddress": "Via IĀ° Maggio 5",
"addressLocality": "Castelgomberto",
"addressRegion": "Vicenza",
"postalCode": "36070",
"addressCountry": "Italy"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5958717",
"longitude": "11.382599"
}
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.ferplast.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ferplast.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
š”ļø Trust Signals ā external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 2 |
| /pages/store-locator/ | 22 | 2 |
| /collections/dogs/ | 122 | 2 |
| /collections/cats/ | 122 | 2 |
This page presents a snapshot of public data from Ferplast Official, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ferplast Official: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ferplast.com to view the most current version of its content and see directly what this company is about and what it offers.