Fressnapf Tiernahrungs GmbH
(https://www.fressnapf.de) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority gaps are minimal but present in the magazine section. While the Organization schema is robust with a founding date of 1990 and clear legal identifiers, the ‘competent advice’ offered in the Hunderatgeber and Katzenthemen sections lacks specific individual author credentials or veterinary registration numbers as suggested by the industry proof expectations.
The site avoids bold, unsubstantiated performance claims, focusing instead on inventory breadth and logistical reliability. Claims of being a ‘large selection’ are proved by the count of 2,405 products in the cat food category and 4,072 in dog food. The only disconnect is the ‘competent advice’ claim which lacks a direct link to named veterinary practitioners on the ratgeber pages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.fressnapf.de/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.fressnapf.de/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.fressnapf.de/search/?text={text}",
"query-input": "name=text"
}
},
{
"@context": "https://www.schema.org",
"@type": "Organization",
"@id": "#organization",
"sameAs": [
"https://de-de.facebook.com/Fressnapf",
"https://www.instagram.com/fressnapf_deutschland/"
],
"name": "Fressnapf",
"url": "https://www.fressnapf.de/",
"legalName": "Fressnapf Tiernahrungs GmbH",
"address": {
"@type": "PostalAddress",
"streetAddress": "Westpreußenstr. 32 - 38",
"addressLocality": "Krefeld",
"addressRegion": "DE-NW",
"addressCountry": "DE",
"postalCode": "47809"
},
"logo": {
"@context": "https://schema.org",
"@type": "ImageObject",
"caption": "FRESSNAPF",
"url": "/_nuxt3/fressnapf-petmoji.DaVOB1EO.svg"
},
"foundingDate": "1990",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+4921514115760",
"email": "online-shopping@fressnapf.de",
"contactType": "Customer Support"
}
}
]
/c/katze/katzenfutter/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Startseite",
"item": "https://www.fressnapf.de/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Katze",
"item": "https://www.fressnapf.de/c/katze/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Katzenfutter",
"item": "https://www.fressnapf.de/c/katze/katzenfutter/"
}
]
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Katzenfutter",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Prescription Diet c/d Multicare Stress + Metabolic 8 kg",
"url": "https://www.fressnapf.de/p/hills-prescription-diet-cd-multicare-stress--metabolic-8-kg-1346262/",
"image": [
"https://media.os.fressnapf.com/products-v2/c/4/4/a/c44aa82b24e5b8ab513ef47e9b6ad58d26993aa5_1346262__de_DE__Hills_main.jpg"
]
},
{
"@type": "ListItem",
"position": 2,
"name": "Carny Nassfutter Katze Adult, Mixpaket Fleischauswahl 12x400 g Mixpaket 2",
"url": "https://www.fressnapf.de/p/animonda-carny-nassfutter-katze-adult-mixpaket-fleischauswahl-12x400-g-mixpaket-2-1184221/",
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]
},
{
"@type": "ListItem",
"position": 3,
"name": "Sensitive 1+ mit Truthahn 750 g",
"url": "https://www.fressnapf.de/p/perfect-fit-sensitive-1-mit-truthahn-750-g-1002910004/",
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]
},
{
"@type": "ListItem",
"position": 4,
"name": "Trockenfutter Katze Adult Huhn mit Lachs 7,5 kg",
"url": "https://www.fressnapf.de/p/applaws-trockenfutter-katze-adult-huhn-mit-lachs-75-kg-1308999/",
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]
},
{
"@type": "ListItem",
"position": 5,
"name": "Portionsbeutel Multipack Mega Pack Junior Geflügel Auswahl in Gelee 40x85 g",
"url": "https://www.fressnapf.de/p/whiskas-portionsbeutel-multipack-mega-pack-junior-gefluegel-auswahl-in-gelee-40x85-g-1748127/",
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},
{
"@type": "ListItem",
"position": 6,
"name": "Mega Box 350g Huhn",
"url": "https://www.fressnapf.de/p/dreamies-mega-box-350g-huhn-1315726/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 7,
"name": "naturelle Hühnerbrust Junior 50 g",
"url": "https://www.fressnapf.de/p/multifit-naturelle-huehnerbrust-junior-50-g-1080090003/",
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]
},
{
"@type": "ListItem",
"position": 8,
"name": "Ragout Multipack XXL 44x100g Geschmacksvielfalt vom Land",
"url": "https://www.fressnapf.de/p/fitfun-ragout-multipack-xxl-44x100g-geschmacksvielfalt-vom-land-1002793001/",
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{
"@type": "ListItem",
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"name": "Jelly Multipack XXL 44x100g 4 leckere Sorten",
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{
"@type": "ListItem",
"position": 10,
"name": "Soft Bites Huhn und Katzengras 40 g",
"url": "https://www.fressnapf.de/p/premiere-soft-bites-huhn-und-katzengras-40-g-1227505002/",
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]
},
{
"@type": "ListItem",
"position": 11,
"name": "Sticks XXL-Multipack 250g",
"url": "https://www.fressnapf.de/p/fitfun-sticks-xxl-multipack-250g-1173306001/",
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]
},
{
"@type": "ListItem",
"position": 12,
"name": "vom Feinsten Nassfutter Katze, Adult, Mixpaket 32x100g Geflügel Auswahl",
"url": "https://www.fressnapf.de/p/animonda-vom-feinsten-nassfutter-katze-adult-mixpaket-32x100g-gefluegel-auswahl-1184222/",
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]
},
{
"@type": "ListItem",
"position": 13,
"name": "Gold Raffiniertes Ragout 12x85g Huhn",
"url": "https://www.fressnapf.de/p/gourmet-gold-raffiniertes-ragout-12x85g-huhn-1298579/",
"image": [
"https://media.os.fressnapf.com/products-v2/d/d/7/f/dd7fe8119b0846516d727ba5867a851868ba2f02_1298579__de_DE__gourmet_gold_main.jpg"
]
},
{
"@type": "ListItem",
"position": 14,
"name": "Milkies 20x15g Selection Box",
"url": "https://www.fressnapf.de/p/animonda-milkies-20x15g-selection-box-1220176/",
"image": [
"https://media.os.fressnapf.com/products-v2/8/7/e/d/87ed02e82cfaaa670097ffc34cec78800b51bf69_1220176.jpg"
]
},
{
"@type": "ListItem",
"position": 15,
"name": "Carny Nassfutter Katze Adult 6x400 g Rind, Kabeljau und Petersilienwurzeln",
"url": "https://www.fressnapf.de/p/animonda-carny-nassfutter-katze-adult-6x400-g-rind-kabeljau-und-petersilienwurzeln-1099134/",
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]
},
{
"@type": "ListItem",
"position": 16,
"name": "Soup Suppe 6x48g Rind, Huhn und Lamm",
"url": "https://www.fressnapf.de/p/felix-soup-suppe-6x48g-rind-huhn-und-lamm-1299192/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 17,
"name": "Crunchy Snack with Love 50g Lamm Liebe, mit Lamm und Kokos",
"url": "https://www.fressnapf.de/p/kittys-cuisine-crunchy-snack-with-love-50g-lamm-liebe-mit-lamm-und-kokos-1256452001/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 18,
"name": "Gold Feine Komposition Ente und Pute 12x85 g",
"url": "https://www.fressnapf.de/p/gourmet-gold-feine-komposition-ente-und-pute-12x85-g-1101316/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 19,
"name": "Gold Délicatesse en Sauce 12x85g",
"url": "https://www.fressnapf.de/p/gourmet-gold-dlicatesse-en-sauce-12x85g-1100990/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 20,
"name": "Meat Menu Adult Mixpaket 6x400g Mixpaket 1",
"url": "https://www.fressnapf.de/p/premiere-meat-menu-adult-mixpaket-6x400g-mixpaket-1-1286622/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 21,
"name": "Ragout Royale in Sauce Multimix 12x100g",
"url": "https://www.fressnapf.de/p/miamor-ragout-royale-in-sauce-multimix-12x100g-1002694002/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 22,
"name": "So gut wie es aussieht 24x85g Geschmacksvielfalt aus dem Wasser",
"url": "https://www.fressnapf.de/p/felix-so-gut-wie-es-aussieht-24x85g-geschmacksvielfalt-aus-dem-wasser-1320996/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 23,
"name": "Gold Feine Pastete Truthahn 12x85 g",
"url": "https://www.fressnapf.de/p/gourmet-gold-feine-pastete-truthahn-12x85-g-1101310/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 24,
"name": "Kitten Multipack 8x100g",
"url": "https://www.fressnapf.de/p/premiere-kitten-multipack-8x100g-1002805003/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 25,
"name": "Sensations Saucen 24x85g",
"url": "https://www.fressnapf.de/p/felix-sensations-saucen-24x85g-1321002/",
"image": [
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]
},
{
"@type": "ListItem",
"position": 26,
"name": "Finest-Mix Huhn und Truthahn 5 kg",
"url": "https://www.fressnapf.de/p/fitfun-finest-mix-huhn-und-truthahn-5-kg-1001095001/",
"image": [
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},
{
"@type": "ListItem",
"position": 27,
"name": "Doppelt Lecker Nassfutter Katze, Adult, Geschmacksvielfalt aus dem Wasser 12x85 g",
"url": "https://www.fressnapf.de/p/felix-doppelt-lecker-nassfutter-katze-adult-geschmacksvielfalt-aus-dem-wasser-12x85-g-1320989/",
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},
{
"@type": "ListItem",
"position": 28,
"name": "cats love nature Deluxe Ragout Mix 12x100g",
"url": "https://www.fressnapf.de/p/premiere-cats-love-nature-deluxe-ragout-mix-12x100g-1238786001/",
"image": [
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},
{
"@type": "ListItem",
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"name": "Nassfutter Katze Adult, Mixpaket 6x400 g Mixpaket 2",
"url": "https://www.fressnapf.de/p/mjamjam-nassfutter-katze-adult-mixpaket-6x400-g-mixpaket-2-1297579/",
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},
{
"@type": "ListItem",
"position": 30,
"name": "Meat Menu Adult Rind mit Pute und Shrimps 6x400 g",
"url": "https://www.fressnapf.de/p/premiere-meat-menu-adult-rind-mit-pute-und-shrimps-6x400-g-1297944/",
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},
{
"@type": "ListItem",
"position": 31,
"name": "Carny Nassfutter Katze Adult, Mixpaket 6x200 g",
"url": "https://www.fressnapf.de/p/animonda-carny-nassfutter-katze-adult-mixpaket-6x200-g-1323521/",
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{
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"name": "Nassfutter Katze Adult 6x200 g Mixpaket 1",
"url": "https://www.fressnapf.de/p/mjamjam-nassfutter-katze-adult-6x200-g-mixpaket-1-1297575/",
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{
"@type": "ListItem",
"position": 33,
"name": "Katzenmilch 27x200ml",
"url": "https://www.fressnapf.de/p/fitfun-katzenmilch-27x200ml-1099076/",
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{
"@type": "ListItem",
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"name": "Crispy Snack Geflügel 25 g",
"url": "https://www.fressnapf.de/p/moments-crispy-snack-gefluegel-25-g-1297162/",
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{
"@type": "ListItem",
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"name": "Finest Jelly Adult Multipack 12x85g",
"url": "https://www.fressnapf.de/p/premiere-finest-jelly-adult-multipack-12x85g-1002795002/",
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{
"@type": "ListItem",
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"name": "Gold Zarte Häppchen Lachs und Huhn 12x85 g",
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{
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{
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"name": "Sensations Gelees 24x85g Geschmacksvielfalt aus dem Wasser",
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{
"@type": "ListItem",
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"name": "Ragout Rind 12x415 g",
"url": "https://www.fressnapf.de/p/fitfun-ragout-rind-12x415-g-1295605/",
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{
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"name": "WILDERNESS Trockenfutter Katze, Adult, Pure Chicken 300 g",
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🛡️ Trust Signals — external proof links that back the declared identity
3116Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /c/katze/katzenfutter/ | 777 | 0 |
| /c/hund/hundefutter/ | 777 | 0 |
| /c/aqua/fischfutter/ | 777 | 0 |
| /c/kleintier/kleintierfutter/ | 777 | 0 |
| /hilfe/ | 4 | 0 |
Explore the other reputation pillars for Fressnapf Tiernahrungs GmbH
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fressnapf Tiernahrungs GmbH, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fressnapf Tiernahrungs GmbH: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.fressnapf.de to view the most current version of its content and see directly what this company is about and what it offers.