Happy Dog (Interquell GmbH)
(https://happydog-petfood.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema identifies the parent company Interquell GmbH, there is a total absence of named veterinary experts, nutritionists, or certified master butchers to back the expert claims. The technical implementation is marred by a broken heading hierarchy on the homepage, where H3 Puppy/Adult/Senior blocks are repeated three times, suggesting a technical credibility gap between the premium positioning and web standards. No Person schema or sameAs links are provided to link the brand to recognized industry authorities.
The site claims to provide optimal support for the metabolism and species-appropriate support just as nature intended, yet provides no clinical data or trial results to substantiate these performance claims. Phrases like extremely high digestibility are used as absolute truths without comparative data or independent lab certifications. The Butcher’s quality claim for chews is a marketing descriptor with no tangible link to a specific butcher or grading standard.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Interquell GmbH",
"url": "https://interquell.de",
"telephone": "+49 8234 9622418",
"address": {
"@type": "PostalAddress",
"streetAddress": "Südliche Hauptstraße 38",
"addressLocality": "Wehringen",
"postalCode": "86517",
"addressCountry": "DE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "08:00",
"closes": "16:15"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday"
],
"opens": "08:00",
"closes": "13:00"
}
],
"priceRange": "€€€"
}
]
/dog-food/dental-snacks/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Dog Food",
"item": "https://happydog-petfood.com/dog-food"
},
{
"@type": "ListItem",
"position": 2,
"name": "Product Line",
"item": "https://happydog-petfood.com/dog-food/product-line"
},
{
"@type": "ListItem",
"position": 3,
"name": "Dental Snacks",
"item": "https://happydog-petfood.com/dog-food/dental-snacks"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Interquell GmbH",
"url": "https://interquell.de",
"telephone": "+49 8234 9622418",
"address": {
"@type": "PostalAddress",
"streetAddress": "Südliche Hauptstraße 38",
"addressLocality": "Wehringen",
"postalCode": "86517",
"addressCountry": "DE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "08:00",
"closes": "16:15"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday"
],
"opens": "08:00",
"closes": "13:00"
}
],
"priceRange": "€€€"
}
]
/dog-food/chews/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Dog Food",
"item": "https://happydog-petfood.com/dog-food"
},
{
"@type": "ListItem",
"position": 2,
"name": "Food Type",
"item": "https://happydog-petfood.com/dog-food/food-type"
},
{
"@type": "ListItem",
"position": 3,
"name": "Chews",
"item": "https://happydog-petfood.com/dog-food/chews"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Interquell GmbH",
"url": "https://interquell.de",
"telephone": "+49 8234 9622418",
"address": {
"@type": "PostalAddress",
"streetAddress": "Südliche Hauptstraße 38",
"addressLocality": "Wehringen",
"postalCode": "86517",
"addressCountry": "DE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "08:00",
"closes": "16:15"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday"
],
"opens": "08:00",
"closes": "13:00"
}
],
"priceRange": "€€€"
}
]
/dog-food/sensible/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Dog Food",
"item": "https://happydog-petfood.com/dog-food"
},
{
"@type": "ListItem",
"position": 2,
"name": "Product Line",
"item": "https://happydog-petfood.com/dog-food/product-line"
},
{
"@type": "ListItem",
"position": 3,
"name": "Sensible",
"item": "https://happydog-petfood.com/dog-food/sensible"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Interquell GmbH",
"url": "https://interquell.de",
"telephone": "+49 8234 9622418",
"address": {
"@type": "PostalAddress",
"streetAddress": "Südliche Hauptstraße 38",
"addressLocality": "Wehringen",
"postalCode": "86517",
"addressCountry": "DE"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "08:00",
"closes": "16:15"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday"
],
"opens": "08:00",
"closes": "13:00"
}
],
"priceRange": "€€€"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 0 |
| /dog-food/dental-snacks/ | 13 | 0 |
| /dog-food/chews/ | 18 | 0 |
| /dog-food/sensible/ | 30 | 0 |
This page presents a snapshot of public data from Happy Dog (Interquell GmbH), captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Happy Dog (Interquell GmbH): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://happydog-petfood.com to view the most current version of its content and see directly what this company is about and what it offers.