Kibbles 'n Bits
(https://kibblesnbits.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
There are no named veterinary experts or nutritionists associated with the brand in the provided content or schema. The blog post ‘Why Dogs Know Us Best’ references ‘science’ as backing its claims but provides no Person schema or external sameAs links to specific studies or authors. The Organization schema is basic and does not link to any parent company authority or third-party professional certifications beyond generic industry body mentions.
The brand makes bold claims about supporting ‘optimal energy levels’ and ‘healthy hearts,’ yet provides no case studies or data-driven evidence of these outcomes. The marketing tone suggests premium culinary experiences (‘Triple Steak Flavor,’ ‘Oven Roasted Beef’), but the lack of an on-page ingredient list (directing users to the ‘back of the bag’) creates a disconnect between the ‘Bistro’ claim and the proof of quality. The blog content focuses on lifestyle rather than providing the ‘advanced diagnostics’ or ‘clinical governance’ expected in high-substance veterinary-adjacent sites.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kibblesnbits.com/",
"url": "https://www.kibblesnbits.com/",
"name": "Kibbles 'n Bits Dog Food",
"isPartOf": {
"@id": "https://www.kibblesnbits.com/#website"
},
"about": {
"@id": "https://www.kibblesnbits.com/#organization"
},
"datePublished": "2024-04-03T17:31:56+00:00",
"dateModified": "2025-03-17T17:56:12+00:00",
"description": "Kibbles 'n Bits™ dry dog food has a signature combo of crunchy kibble & tender, meaty bits. Explore our varieties and get dog care tips from our blog.",
"breadcrumb": {
"@id": "https://www.kibblesnbits.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kibblesnbits.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kibblesnbits.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kibblesnbits.com/#website",
"url": "https://www.kibblesnbits.com/",
"name": "Kibbles N Bits",
"description": "Life is Tasty",
"publisher": {
"@id": "https://www.kibblesnbits.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kibblesnbits.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.kibblesnbits.com/#organization",
"name": "Kibbles N Bits",
"url": "https://www.kibblesnbits.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/",
"url": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"contentUrl": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"width": 290,
"height": 290,
"caption": "Kibbles N Bits"
},
"image": {
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/"
}
}
]
}
/blog/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kibblesnbits.com/blog/",
"url": "https://www.kibblesnbits.com/blog/",
"name": "Kibbles 'n Bits Blog | Dog Care Tips",
"isPartOf": {
"@id": "https://www.kibblesnbits.com/#website"
},
"datePublished": "2024-04-04T20:27:50+00:00",
"dateModified": "2026-05-20T18:03:32+00:00",
"description": "Check out our blog for dog care tips beyond choosing the right dog food. Get ideas to make your dog happy!",
"breadcrumb": {
"@id": "https://www.kibblesnbits.com/blog/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kibblesnbits.com/blog/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kibblesnbits.com/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kibblesnbits.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kibblesnbits.com/#website",
"url": "https://www.kibblesnbits.com/",
"name": "Kibbles N Bits",
"description": "Life is Tasty",
"publisher": {
"@id": "https://www.kibblesnbits.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kibblesnbits.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.kibblesnbits.com/#organization",
"name": "Kibbles N Bits",
"url": "https://www.kibblesnbits.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/",
"url": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"contentUrl": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"width": 290,
"height": 290,
"caption": "Kibbles N Bits"
},
"image": {
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kibblesnbits.com/products/",
"url": "https://www.kibblesnbits.com/products/",
"name": "Kibbles 'n Bits Dry Dog Food Varieties",
"isPartOf": {
"@id": "https://www.kibblesnbits.com/#website"
},
"datePublished": "2024-04-04T20:27:22+00:00",
"dateModified": "2024-05-08T15:11:45+00:00",
"description": "Tender meaty bits combine with crunchy kibble to create a one-of-a-kind taste sensation! Explore our Kibbles 'n Bits™ dog food varieties.",
"breadcrumb": {
"@id": "https://www.kibblesnbits.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.kibblesnbits.com/products/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kibblesnbits.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kibblesnbits.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kibblesnbits.com/#website",
"url": "https://www.kibblesnbits.com/",
"name": "Kibbles N Bits",
"description": "Life is Tasty",
"publisher": {
"@id": "https://www.kibblesnbits.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.kibblesnbits.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.kibblesnbits.com/#organization",
"name": "Kibbles N Bits",
"url": "https://www.kibblesnbits.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/",
"url": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"contentUrl": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"width": 290,
"height": 290,
"caption": "Kibbles N Bits"
},
"image": {
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/"
}
}
]
}
/faq/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.kibblesnbits.com/faq/",
"url": "https://www.kibblesnbits.com/faq/",
"name": "Kibbles 'n Bits FAQs",
"isPartOf": {
"@id": "https://www.kibblesnbits.com/#website"
},
"datePublished": "2024-04-04T20:28:13+00:00",
"dateModified": "2024-04-15T19:42:41+00:00",
"description": "Find answers to your most frequently asked questions about Kibbles 'n Bits™ and dog nutrition.",
"breadcrumb": {
"@id": "https://www.kibblesnbits.com/faq/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"[DEPTH_TRUNCATED]"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.kibblesnbits.com/faq/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.kibblesnbits.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQ"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.kibblesnbits.com/#website",
"url": "https://www.kibblesnbits.com/",
"name": "Kibbles N Bits",
"description": "Life is Tasty",
"publisher": {
"@id": "https://www.kibblesnbits.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.kibblesnbits.com/#organization",
"name": "Kibbles N Bits",
"url": "https://www.kibblesnbits.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/",
"url": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"contentUrl": "https://www.kibblesnbits.com/wp-content/uploads/2024/04/KnB_Logo-01.svg",
"width": 290,
"height": 290,
"caption": "Kibbles N Bits"
},
"image": {
"@id": "https://www.kibblesnbits.com/#/schema/logo/image/"
}
}
],
"_truncated": true,
"_original_size": 12602
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Can I feed Kibbles ‘n Bits™ dog food to my puppy or small dog?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<!-- wp:paragraph -->\n<p>Kibbles ‘n Bits™ is recommended for adult dogs of all sizes, while some formulas are specifically for small breed dogs, including our <a href="https://www.kibblesnbits.com/product/kibbles-n-bits-mini-bits-small-breed-savory-beef-chicken-flavors-dry-dog-food/">Small Breed Mini Bits Savory Beef & Chicken Flavors</a> and our <a href="https://www.kibblesnbits.com/product/kibbles-n-bits-mini-bits-small-breed-bistro-oven-roasted-be"
}
},
"1": {
"@type": "Question",
"name": "Can you feed your dog cooked bacon or bacon treats?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<!-- wp:paragraph -->\n<p>While cooked bacon isn’t recommended due to high fat and salt, Kibbles ‘n Bits™ offers savory bacon-flavored recipes that dogs love—without the added calories of table scraps. Our Bacon & Steak flavor delivers the taste they crave in a complete and balanced formula.</p>\n<!-- /wp:paragraph -->"
}
},
"2": {
"@type": "Question",
"name": "How can I contact Kibbles ‘n Bits™ if I have additional questions about the products?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<!-- wp:paragraph -->\n<p>You can easily submit your questions <a href="https://www.kibblesnbits.com/contact/">here</a>.</p>\n<!-- /wp:paragraph -->"
}
},
"3": {
"@type": "Question",
"name": "How much can I feed my dog?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<!-- wp:paragraph -->\n<p>Feed an adult dog the recommended amount of food once a day. For feeding instructions for specific Kibbles ‘n Bits food, please visit the <a href="https://www.kibblesnbits.com/products/">products page</a> or reference the back of the bag.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Activity, environment, breed and age all can affect energy needs. Adjust feeding amounts to maintain optimum body condition. "
}
},
"4": {
"@type": "Question",
"name": "Is high-protein dog food right for my pet?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<!-- wp:paragraph -->\n<p>High-protein dog food can be a great choice for active breeds or dogs that need extra muscle support. Our Triple Steak Flavor offers 20% more protein compared to our original recipe. Always consult your veterinarian for personalized advice.</p>\n<!-- /wp:paragraph -->"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12602
}
]
🛡️ Trust Signals — external proof links that back the declared identity
48Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 1 |
| /blog/ | 2 | 1 |
| /products/ | 22 | 1 |
| /faq/ | 2 | 1 |
Explore the other reputation pillars for Kibbles 'n Bits
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Kibbles 'n Bits, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kibbles 'n Bits: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kibblesnbits.com to view the most current version of its content and see directly what this company is about and what it offers.