Identity & Authority: Kiwoko – Signal Evidence & AI Readability

Kiwoko

(https://www.kiwoko.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
11 Impact Weight: 15 / 100
73% Reputation

A minor authority gap exists regarding the ‘1,000 specialized people’ claim; while the Organization schema is present and links to social profiles, there are no specific practitioner biographies or registration numbers for the veterinary staff mentioned under the Kivet services in the provided data. This makes the claim of ‘specialized’ staff unverifiable at the individual level.

The site avoids bold, intangible performance claims, focusing instead on transactional metrics. Most claims are quantifiable and immediate, such as ‘delivery in 24/48h’ or ‘-50% on the 2nd unit.’ There are no ‘guaranteed results’ or ‘world-leading’ hyperbole that typically indicates BS in this sector.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "http://schema.org/",
    "@graph": [
        {
            "@type": "WebSite",
            "name": "Kiwoko Tienda de mascotas online",
            "url": "www.kiwoko.com",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://www.kiwoko.com/busqueda?q={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "Organization",
            "name": "Kiwoko Tienda de mascotas online",
            "url": "www.kiwoko.com",
            "contactPoint": [
                {
                    "@type": "contactPoint",
                    "telephone": "+900013604",
                    "contactType": "customer service"
                }
            ],
            "sameAs": [
                "https://es-es.facebook.com/kiwoko/",
                "https://twitter.com/kiwoko?lang=es",
                "https://instagram.com/kiwoko/",
                "https://www.youtube.com/user/kiwokotv",
                "https://es.linkedin.com/company/kiwoko"
            ]
        }
    ]
}
/ofertas/
[
    {
        "@context": "http://schema.org/",
        "@type": "ItemList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.kiwoko.com/gatos/arenas-y-accesorios/arenas/perfumadas/nova-clean-marsella-arena-aglomerante-perfumada-para-gatos/NCL70326_M.html"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-natural/true-origins-wild-adult-pacific-salmon-pienso-para-perros/TRU70953_M.html"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-feline-sterilised-salsa-sobres-para-gato/ROY390024_M.html"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-hipoalergenico/hill_s-prescription-diet-food-sensitives-z_d-pienso-para-perros/HIL8887R_M.html"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-de-pescado/true-origins-pure-no-grain-salmon-pienso-para-perros/TRU70969_M.html"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-natural/acana-adult-pienso-para-perros/ACAACB02_M.html"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-sterilised-gelatina-sobres-para-gato/ROY390324_M.html"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/gato-esterilizado/nath-adult-sterilised-pollo-y-arroz-pienso-para-gatos/NTH88594_M.html"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/nath-adult-medium-maxi-weight-control-pienso-para-perros/NTH88584_M.html"
            },
            {
                "@type": "ListItem",
                "position": 10,
                "url": "https://www.kiwoko.com/gatos/arenas-y-accesorios/arenas/biodegradables/cat_s-best-original-lecho-vegetal-para-gatos/JRS10205_M.html"
            },
            {
                "@type": "ListItem",
                "position": 11,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/true-origins-pure-adult-sterilised-salmon-no-grain-pienso-para-gatos/TRU88025_M.html"
            },
            {
                "@type": "ListItem",
                "position": 12,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-hipoalergenico/nath-veterinary-diets-hypoallergenic-pienso-para-perros/NTH40425_M.html"
            },
            {
                "@type": "ListItem",
                "position": 13,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/gato-esterilizado/royal-canin-regular-sterilised-37-pienso-para-gatos/ROY319130_M.html"
            },
            {
                "@type": "ListItem",
                "position": 14,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-natural/orijen-original-pienso-para-perros/ORJOA02_M.html"
            },
            {
                "@type": "ListItem",
                "position": 15,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/nath-adult-medium-maxi-sensitive-pescado-blanco-y-salmon-pienso-para-perros/NTH88582_M.html"
            },
            {
                "@type": "ListItem",
                "position": 16,
                "url": "https://www.kiwoko.com/roedores/higiene-y-limpieza/lechos/vitakraft-vegetal-clean-papel-lecho-vegetal-para-animales/VIT15363_M.html"
            },
            {
                "@type": "ListItem",
                "position": 17,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/dogxtreme-salmon-y-arroz-pienso/DGX144_M.html"
            },
            {
                "@type": "ListItem",
                "position": 18,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-de-pollo/nath-adult-medium-pollo-pienso-para-perros/NTH88575_M.html"
            },
            {
                "@type": "ListItem",
                "position": 19,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/multipacks-humedo/gourmet-gold-fondant-sabores-variados-lata-para-gatos/GOU12362265_M.html"
            },
            {
                "@type": "ListItem",
                "position": 20,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/true-origins-pure-adult-sterilised-pollo-pienso-para-gatos/TRF88968_M.html"
            },
            {
                "@type": "ListItem",
                "position": 21,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/nature_s-variety-no-grain-adult-sterilised-pollo-para-gatos/NTV927182_M.html"
            },
            {
                "@type": "ListItem",
                "position": 22,
                "url": "https://www.kiwoko.com/gatos/especial-gatito/pienso-para-gatitos/orijen-original-pienso-para-gatos-y-gatitos/ORJOC07_M.html"
            },
            {
                "@type": "ListItem",
                "position": 23,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-light/acana-light_fit-pienso-para-perros/ACAALF13_M.html"
            },
            {
                "@type": "ListItem",
                "position": 24,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/true-origins-pure-adult-pollo-no-grain-pienso-para-perros/TRF88963_M.html"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": []
    }
]
/cuenta/inicio/ — no schema detected (entity gap)
/promociones/ofertas/ofertas-de-perro/
[
    {
        "@context": "http://schema.org/",
        "@type": "ItemList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/snacks-y-huesos-para-perros/salud-dental/pedigree-dentastix-snacks-dentales-para-perros-medianos/PED161010_M.html"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/snacks-y-huesos-para-perros/salud-dental/pedigree-dentastix-snacks-dentales-para-perros-pequenos/PED110786_M.html"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-de-pescado/true-origins-pure-no-grain-salmon-pienso-para-perros/TRU70969_M.html"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-hipoalergenico/hill_s-prescription-diet-food-sensitives-z_d-pienso-para-perros/HIL8887R_M.html"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-natural/acana-adult-pienso-para-perros/ACAACB02_M.html"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/nath-adult-medium-maxi-weight-control-pienso-para-perros/NTH88584_M.html"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/comida-humeda-natural/true-origins-wild-adult-salmon-lata-para-perros/TRU40345_M.html"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-natural/orijen-original-pienso-para-perros/ORJOA02_M.html"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-hipoalergenico/nath-veterinary-diets-hypoallergenic-pienso-para-perros/NTH40425_M.html"
            },
            {
                "@type": "ListItem",
                "position": 10,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/nath-adult-medium-maxi-sensitive-pescado-blanco-y-salmon-pienso-para-perros/NTH88582_M.html"
            },
            {
                "@type": "ListItem",
                "position": 11,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/royal-canin-mini-puppy-sobre-en-salsa/ROY1099000_M.html"
            },
            {
                "@type": "ListItem",
                "position": 12,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/dietas-veterinarias/alimentacion-humeda/nath-veterinary-diets-hypoallergenic-lata-para-perros/NTH40672_M.html"
            },
            {
                "@type": "ListItem",
                "position": 13,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/dogxtreme-salmon-y-arroz-pienso/DGX144_M.html"
            },
            {
                "@type": "ListItem",
                "position": 14,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/comida-humeda-para-perros-senior/royal-canin-mini-ageing-sobres-en-salsa-para-perros-senior/ROY1093000_M.html"
            },
            {
                "@type": "ListItem",
                "position": 15,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-de-pollo/nath-adult-medium-pollo-pienso-para-perros/NTH88575_M.html"
            },
            {
                "@type": "ListItem",
                "position": 16,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/dietas-veterinarias/alimentacion-humeda/nath-veterinary-diets-gastrointestinal-salmon-lata-para-perros/NTH40671_M.html"
            },
            {
                "@type": "ListItem",
                "position": 17,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/comida-humeda-natural/true-origins-wild-adult-ternera-y-melon-lata-para-perros/TRU40344_M.html"
            },
            {
                "@type": "ListItem",
                "position": 18,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-light/acana-light_fit-pienso-para-perros/ACAALF13_M.html"
            },
            {
                "@type": "ListItem",
                "position": 19,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/pienso-sin-cereales/true-origins-pure-adult-pollo-no-grain-pienso-para-perros/TRF88963_M.html"
            },
            {
                "@type": "ListItem",
                "position": 20,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/dogxtreme-adult-pollo-y-arroz-pienso/DGX137_M.html"
            },
            {
                "@type": "ListItem",
                "position": 21,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/royal-canin-mini-adult-sobre-en-salsa-para-perros/ROY1096000_M.html"
            },
            {
                "@type": "ListItem",
                "position": 22,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/comida-humeda-natural/true-origins-wild-adult-cordero-y-pera-lata-para-perros/TRU40347_M.html"
            },
            {
                "@type": "ListItem",
                "position": 23,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/comida-humeda/comida-humeda-natural/true-origins-wild-redlands-ternera-lata-para-perros/TRU88056_M.html"
            },
            {
                "@type": "ListItem",
                "position": 24,
                "url": "https://www.kiwoko.com/perros/comida-para-perros/pienso-seco-para-perros/royal-canin-mini-adult-pienso-para-perros/ROY150535_M.html"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": "0",
                "item": {
                    "@id": "https://www.kiwoko.com/promociones/",
                    "name": "Promociones"
                }
            },
            {
                "@type": "ListItem",
                "position": "1",
                "item": {
                    "@id": "https://www.kiwoko.com/promociones/ofertas/",
                    "name": "Ofertas"
                }
            }
        ]
    }
]
/promociones/ofertas/ofertas-de-gato/
[
    {
        "@context": "http://schema.org/",
        "@type": "ItemList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/pienso-natural/nature_s-variety-healthy-grains-adult-sterilised-salmon-pienso-para-gatos/NTV927173_M.html"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/nature_s-variety-no-grain-kitten-pollo-pienso-para-gatos/NTV927180_M.html"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.kiwoko.com/gatos/arenas-y-accesorios/arenas/perfumadas/nova-clean-marsella-arena-aglomerante-perfumada-para-gatos/NCL70326_M.html"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-feline-sterilised-salsa-sobres-para-gato/ROY390024_M.html"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/gato-esterilizado/nath-adult-sterilised-pollo-y-arroz-pienso-para-gatos/NTH88594_M.html"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/true-origins-pure-adult-sterilised-salmon-no-grain-pienso-para-gatos/TRU88025_M.html"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "https://www.kiwoko.com/gatos/arenas-y-accesorios/arenas/biodegradables/cat_s-best-original-lecho-vegetal-para-gatos/JRS10205_M.html"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/gato-esterilizado/royal-canin-regular-sterilised-37-pienso-para-gatos/ROY319130_M.html"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-sterilised-gelatina-sobres-para-gato/ROY390324_M.html"
            },
            {
                "@type": "ListItem",
                "position": 10,
                "url": "https://www.kiwoko.com/gatos/especial-gatito/pienso-para-gatitos/orijen-original-pienso-para-gatos-y-gatitos/ORJOC07_M.html"
            },
            {
                "@type": "ListItem",
                "position": 11,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/true-origins-pure-adult-sterilised-pollo-pienso-para-gatos/TRF88968_M.html"
            },
            {
                "@type": "ListItem",
                "position": 12,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/sin-cereales/nature_s-variety-no-grain-adult-sterilised-pollo-para-gatos/NTV927182_M.html"
            },
            {
                "@type": "ListItem",
                "position": 13,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/multipacks-humedo/gourmet-gold-fondant-sabores-variados-lata-para-gatos/GOU12362265_M.html"
            },
            {
                "@type": "ListItem",
                "position": 14,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/gato-esterilizado/catzilla-adult-sterilised-pienso-para-gatos-esterilizados/CTZ2217_M.html"
            },
            {
                "@type": "ListItem",
                "position": 15,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/pienso-light/hill_s-prescription-diet-urinary-stress_metabolic-c_d-pienso-para-gatos/HIL10545R_M.html"
            },
            {
                "@type": "ListItem",
                "position": 16,
                "url": "https://www.kiwoko.com/gatos/arenas-y-accesorios/arenas/aglomerante-bentonita/sanicat-cumpling-arena-aglomerante-sin-perfume-para-gatos/SAN80193_M.html"
            },
            {
                "@type": "ListItem",
                "position": 17,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/pienso-seco-para-gatos/pienso-light/true-origins-wild-adult-pacific-salmon-pienso-para-gatos/TRU88019_M.html"
            },
            {
                "@type": "ListItem",
                "position": 18,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-kitten-sobre-en-salsa-para-gatos/ROY378526_M.html"
            },
            {
                "@type": "ListItem",
                "position": 19,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/royal-canin-digestive-sensitive-sobre-para-gatos/ROY382025_M.html"
            },
            {
                "@type": "ListItem",
                "position": 20,
                "url": "https://www.kiwoko.com/gatos/comida-para-gatos/comida-humeda-para-gatos/multipacks-humedo/gourmet-gold-tartelette-varios-sabores-lata-para-gatos/GOU12364764_M.html"
            },
            {
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🛡️ Trust Signals — external proof links that back the declared identity
848Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
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/promociones/ofertas/ofertas-de-perro/ 232 1
/promociones/ofertas/ofertas-de-gato/ 240 1
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