Knutsford Veterinary Surgery
(http://knutsfordvetsurgery.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed biographies for Dr Paul Adams and Dr Rachel Caines, including specific post-graduate certificates (GPCert(Ophthal)). The structured data (JSON-LD) is present and correctly identifies the organization and its founders, though Person schema could be more granularly linked to individual team pages to achieve a perfect authority score. The digital footprint for named experts is highly verifiable based on listed qualifications.
Marketing claims such as ‘most flexible consulting times’ are backed by actual listed hours, including Saturday availability and 20-minute standard slots. The claim of ‘Investing in equipment’ is proven by specific mentions of a Soft Tissue Theatre and an Orthopaedic Theatre rather than vague ‘state-of-the-art’ assertions. There is a strong connection between performance claims and demonstrated facilities.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://knutsfordvetsurgery.co.uk/#person",
"name": "Knutsford Veterinary Surgery",
"url": "https://knutsfordvetsurgery.co.uk",
"sameAs": [
"http://www.facebook.com/knutsfordvets",
"https://twitter.com/knutsfordvets",
"http://www.instagram.com/knutsfordvets"
],
"logo": {
"@type": "ImageObject",
"@id": "https://knutsfordvetsurgery.co.uk/#logo",
"url": "https://knutsfordvetsurgery.co.uk/wp-content/uploads/2024/12/cropped-KVS-Logo-Header.webp",
"contentUrl": "https://knutsfordvetsurgery.co.uk/wp-content/uploads/2024/12/cropped-KVS-Logo-Header.webp",
"caption": "Knutsford Veterinary Surgery",
"inLanguage": "en-US",
"width": "2331",
"height": "1629"
},
"image": {
"@id": "https://knutsfordvetsurgery.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://knutsfordvetsurgery.co.uk/#website",
"url": "https://knutsfordvetsurgery.co.uk",
"name": "Knutsford Veterinary Surgery",
"publisher": {
"@id": "https://knutsfordvetsurgery.co.uk/#person"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://knutsfordvetsurgery.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://knutsfordvetsurgery.co.uk/wp-content/uploads/2024/11/Img-Ragdoll.png",
"url": "https://knutsfordvetsurgery.co.uk/wp-content/uploads/2024/11/Img-Ragdoll.png",
"width": "200",
"height": "200",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://knutsfordvetsurgery.co.uk/#webpage",
"url": "https://knutsfordvetsurgery.co.uk/",
"name": "Knutsford Vets | Independent Vets in Knutsford, Cheshire",
"datePublished": "2024-11-09T10:03:35+00:00",
"dateModified": "2026-05-20T11:13:47+00:00",
"about": {
"@id": "https://knutsfordvetsurgery.co.uk/#person"
},
"isPartOf": {
"@id": "https://knutsfordvetsurgery.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://knutsfordvetsurgery.co.uk/wp-content/uploads/2024/11/Img-Ragdoll.png"
},
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 163 | 1 |
| /online-booking/ | 76 | 1 |
| /contact/ | 76 | 2 |
| /microchipping-knutsford/ | 76 | 1 |
| /about-us/ | 155 | 1 |
| /the-team/paul-adams/ | 76 | 1 |
This page presents a snapshot of public data from Knutsford Veterinary Surgery, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Knutsford Veterinary Surgery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://knutsfordvetsurgery.co.uk to view the most current version of its content and see directly what this company is about and what it offers.