Lily's Kitchen
(https://lilyskitchen.co.uk) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A notable authority gap exists as the Veterinary Approved Recipes claim is not linked to a specific certification or a named team in the structured Person schema. While Dr. Rory Cowlam is named in the blog, he is not integrated into the site’s primary Organization schema, making his affiliation appear more as a partnership than clinical governance. No RCVS registration numbers are visible for the internal vets or nutritionists mentioned.
The site avoids overblown performance claims or guaranteed health outcomes, focusing instead on ingredient quality. The claim of being a Feefo Platinum winner for 10 years is a bold marketing assertion that lacks a supporting link to the official award page or historical documentation. Most nutritional claims are framed as belief or philosophy rather than clinical trial results.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lilyskitchen.co.uk"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Lily's Kitchen",
"url": "https://www.lilyskitchen.co.uk",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lilyskitchen.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lily's Kitchen",
"logo": "https://www.lilyskitchen.co.uk/cdn/shop/files/logo_1_208x.svg?v=1738848600",
"url": "https://www.lilyskitchen.co.uk"
}
]
/collections/wet-cat-food/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lilyskitchen.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Wet Cat Food",
"item": "https://www.lilyskitchen.co.uk/collections/wet-cat-food"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lily's Kitchen",
"logo": "https://www.lilyskitchen.co.uk/cdn/shop/files/logo_1_208x.svg?v=1738848600",
"url": "https://www.lilyskitchen.co.uk"
}
]
/pages/our-food/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lilyskitchen.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our food",
"item": "https://www.lilyskitchen.co.uk/pages/our-food"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lily's Kitchen",
"logo": "https://www.lilyskitchen.co.uk/cdn/shop/files/logo_1_208x.svg?v=1738848600",
"url": "https://www.lilyskitchen.co.uk/pages/our-food"
}
]
/blogs/caring-for-your-dog/foods-your-dog-shouldnt-eat/
[
{
"@context": "https://schema.org",
"@type": "BlogPosting",
"mainEntityOfPage": "/blogs/caring-for-your-dog/foods-your-dog-shouldnt-eat",
"articleSection": "Caring For Your Dog",
"keywords": "Diet, Rory The Vet's Tips",
"headline": "Foods your dog shouldn't eat",
"description": "Find out what foods are not safe to feed your dog",
"dateCreated": "2025-05-14T14:25:44",
"datePublished": "2025-06-04T09:40:28",
"dateModified": "2025-06-04T09:40:28",
"image": {
"@type": "ImageObject",
"url": "https://www.lilyskitchen.co.uk/cdn/shop/articles/2026-PetCareHeader-FoodsYourDogShoudn_tEat_4569d867-4848-45e0-998d-bba7d0134187.jpg?v=1771339789&width=1024",
"image": "https://www.lilyskitchen.co.uk/cdn/shop/articles/2026-PetCareHeader-FoodsYourDogShoudn_tEat_4569d867-4848-45e0-998d-bba7d0134187.jpg?v=1771339789&width=1024",
"name": "Foods your dog shouldn't eat",
"width": "1024",
"height": "1024"
},
"author": {
"@type": "Person",
"name": "Clemence Menesguen",
"givenName": "Clemence",
"familyName": "Menesguen"
},
"publisher": {
"@type": "Organization",
"name": "Lily's Kitchen"
},
"commentCount": 0,
"comment": []
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lilyskitchen.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Caring For Your Dog",
"item": "https://www.lilyskitchen.co.uk/blogs/caring-for-your-dog"
},
{
"@type": "ListItem",
"position": 3,
"name": "Caring For Your Dog",
"item": "https://www.lilyskitchen.co.uk/blogs/caring-for-your-dog/foods-your-dog-shouldnt-eat"
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Lily's Kitchen",
"logo": "https://www.lilyskitchen.co.uk/cdn/shop/files/logo_1_208x.svg?v=1738848600",
"url": "https://www.lilyskitchen.co.uk"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /collections/wet-cat-food/ | 7 | 0 |
| /pages/our-food/ | 7 | 0 |
| /blogs/caring-for-your-dog/foods-your-dog-shouldnt-eat/ | 7 | 2 |
This page presents a snapshot of public data from Lily's Kitchen, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lily's Kitchen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lilyskitchen.co.uk to view the most current version of its content and see directly what this company is about and what it offers.