Maxi Zoo
(https://www.maxizoo.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
The primary gap exists in the Magazine section; while it offers comprehensive advice, it lacks Person schema or specific credentials for the authors of the diet and training guides. The Organization schema is technically sound, including founding dates and social proof, but the absence of named veterinary experts in the advice sections creates a minor credibility vacuum.
The site avoids bold marketing claims and instead uses functional performance metrics like free shipping over 29 Euro and 1-3 working days delivery. It does not claim to improve pet health by specific percentages, focusing instead on acceptance guarantees and specific product availability. This grounded approach keeps the marketing tone aligned with the operational reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.maxizoo.ie/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.maxizoo.ie/search/?text={text}",
"query-input": "name=text"
}
},
{
"@context": "https://www.schema.org",
"@type": "Organization",
"@id": "#organization",
"sameAs": [
"https://www.facebook.com/MAXIZOOIRELAND",
"https://www.instagram.com/maxizooireland/"
],
"name": "Maxi Zoo",
"url": "https://www.maxizoo.ie/",
"legalName": "Maxi Zoo Tiernahrungs GmbH",
"address": {
"@type": "PostalAddress",
"streetAddress": "Westpreußenstr. 32 - 38",
"addressLocality": "Krefeld",
"addressRegion": "DE-NW",
"addressCountry": "DE",
"postalCode": "47809"
},
"logo": {
"@context": "https://schema.org",
"@type": "ImageObject",
"caption": "MAXI ZOO",
"url": "/_nuxt3/maxizoo-petmoji.BztgQ19z.svg"
},
"foundingDate": "1990",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+4921514115760",
"email": "online-shopping@fressnapf.de",
"contactType": "Customer Support"
}
}
]
/newsletter/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Newsletter registration",
"item": "https://www.maxizoo.ie/newsletter/"
}
]
}
/c/cat/catfood/
[
{
"0": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cat",
"item": "https://www.maxizoo.ie/c/cat/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Cat Food",
"item": "https://www.maxizoo.ie/c/cat/catfood/"
}
]
},
"1": {
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Cat Food",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"name": "Crispies Cat Treats 45g Beef & Chicken",
"url": "https://www.maxizoo.ie/p/felix-crispies-cat-treats-45g-beef--chicken-1288643/",
"image": [
"https://media.os.fressnapf.com/products-v2/c/b/5/1/cb516a18f6e7be289641aaedfc672a0034dcae9e_1288643__en_IE__oiajhs.png"
]
},
"1": {
"@type": "ListItem",
"position": 2,
"name": "Mon Petit intense with fish 6x50g",
"url": "https://www.maxizoo.ie/p/gourmet-mon-petit-intense-with-fish-6x50g-1223658/",
"image": [
"https://media.os.fressnapf.com/products-v2/0/9/d/a/09da08f7f021cfa17f7716eeff5fda8f233b3e7b_1223658__en_IE__iuhas.png"
]
},
"2": {
"@type": "ListItem",
"position": 3,
"name": "Turkey, Chicken, Vegetables 2 kg",
"url": "https://www.maxizoo.ie/p/go-cat-turkey-chicken-vegetables-2-kg-1235195/",
"image": [
"https://media.os.fressnapf.com/products-v2/6/5/6/c/656cd4d2ae92c05fb3d72c84b8e8805b11a0064e_1235195__en_IE__ajs.jpg"
]
},
"3": {
"@type": "ListItem",
"position": 4,
"name": "Adult Indoor Dry Cat Food Chicken, Turkey, Vegetables 2 kg",
"url": "https://www.maxizoo.ie/p/go-cat-adult-indoor-dry-cat-food-chicken-turkey-vegetables-2-kg-1182381/",
"image": [
"https://media.os.fressnapf.com/products-v2/d/f/e/f/dfef676cd7a93b437fc94334d77117a980af3d7c_1182381__en_IE__ask.png"
]
},
"4": {
"@type": "ListItem",
"position": 5,
"name": "Mon Petit intense with meat 6x50g",
"url": "https://www.maxizoo.ie/p/gourmet-mon-petit-intense-with-meat-6x50g-1223659/",
"image": [
"https://media.os.fressnapf.com/products-v2/b/c/9/1/bc91505b09650e78c30b2892146f36cc18c6c323_1223659__en_IE__oajks.png"
]
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 20309
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Which cat food is good?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To optimally meet your cat’s food needs, high-quality cat food is recommended. You have a choice between wet feed, dry food and biologically appropriate raw feed (BARF). Which feed is best suited to your cat depends on many factors. This includes the cat’s age, weight and general health status. If your cat suffers from allergies or intolerances, a diet adapted to its special needs is necessary – for example with grain-free or hypoallergenic cat food. As carnivores, cats need a large amount of pr"
}
},
"1": {
"@type": "Question",
"name": "How much should a cat be allowed to eat during the day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The amount of food that your cat requires to meet its daily needs depends on influences such as age, weight, living conditions and the particular breed. Outdoor cats usually have higher nutrient requirements than indoor cats. Generally, in regard to wet cat feed, the higher the quality of the food the more filling it is, so less is needed. The ingredients play a decisive role in dry food as well. If you feed your cat dry food, it is important to always provide sufficient water in an extra bowl. "
}
},
"2": {
"@type": "Question",
"name": "How often should you feed your cat each day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Factors such as the state of health or the age of your cat also influence the frequency of daily feeding. Most cats find it easier to digest smaller portions of food throughout the day, as cats normally eat in stages and divide their meals up themselves, because their digestive tract is not suited to consuming large quantities. In principle, three to four meals per day are recommended for an adult cat and up to five for kittens. <a href=\"https://www.maxizoo.ie/c/cat/catfood/\">Learn more now!</a"
}
},
"3": {
"@type": "Question",
"name": "What should cats never be allowed to eat?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cats should not eat seasoned or smoked food, raw pork or raw fish, bones, legumes or sweets. For the most part, cats naturally avoid foods that are hard for them to digest. They are cautious and first check thoroughly with their nose before they swallow something. But kittens in particular are at risk. They have to go through important learning processes first, and they may have a tendency to try out unfamiliar food. <a href=\"https://www.maxizoo.ie/c/cat/catfood/\">Learn more now!</a>"
}
},
"4": {
"@type": "Question",
"name": "How should cat food be stored?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Airtight containers such as feed bins are ideal for keeping dry food crunchy and flavourful. The storage location should be dry and cool. Moisture is particularly damaging for cat food – the food can lose its flavour, vitamins and minerals due to incorrect storage. In the worst-case scenario, the food will get mouldy. Sealed tins of wet feed, on the other hand, last much longer. You can store these in any room. After opening, the tin should be placed in the refrigerator and used up within the ne"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 20309
}
]
/c/brands/real-nature/
[
{
"0": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Brands",
"item": "https://www.maxizoo.ie/c/brands/"
},
{
"@type": "ListItem",
"position": 3,
"name": "REAL NATURE",
"item": "https://www.maxizoo.ie/c/brands/real-nature/"
}
]
},
"1": {
"@context": "https://schema.org",
"@type": "ItemList",
"name": "REAL NATURE",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"name": "WILDERNESS Dry Food Cat Senior 7+ True Country 300 g",
"url": "https://www.maxizoo.ie/p/real-nature-wilderness-dry-food-cat-senior-7-true-country-300-g-1173937005/",
"image": [
"https://media.os.fressnapf.com/products-v2/3/b/c/0/3bc028cd1d668099069d4f7cd4a12158eaf16aa4_1173937005.png"
]
},
"1": {
"@type": "ListItem",
"position": 2,
"name": "WILDERNESS Adult Wide Savannah Poultry with wild boar and lamb 300 g",
"url": "https://www.maxizoo.ie/p/real-nature-wilderness-adult-wide-savannah-poultry-with-wild-boar-and-lamb-300-g-1173937004/",
"image": [
"https://media.os.fressnapf.com/products-v2/6/1/1/f/611f36e5ac263cb47ae6606614f3a9e4d8e50c87_8b96fedc7b76b9e2c5c5926154dad605277aa9fe.jpg"
]
},
"2": {
"@type": "ListItem",
"position": 3,
"name": "WILDERNESS Senior True Country Chicken with Fish 4 kg",
"url": "https://www.maxizoo.ie/p/real-nature-wilderness-senior-true-country-chicken-with-fish-4-kg-1083997007/",
"image": [
"https://media.os.fressnapf.com/products-v2/1/e/5/7/1e57fda8a1aa9688afd2640a0bcf223b6b813383_27e21378f1c21ac82c2cfe7dba3d6059863b9723.jpg"
]
},
"3": {
"@type": "ListItem",
"position": 4,
"name": "WILDERNESS dry cat food, adult, Northern Turkey 300 g",
"url": "https://www.maxizoo.ie/p/real-nature-wilderness-dry-cat-food-adult-northern-turkey-300-g-1173937012/",
"image": [
"https://media.os.fressnapf.com/products-v2/3/6/5/d/365db12a2d6ee9b7b30b6cb2ddf970b6967edde0_1173937012.png"
]
},
"4": {
"@type": "ListItem",
"position": 5,
"name": "WILDERNESS dry food cat, adult, pure beef 300 g",
"url": "https://www.maxizoo.ie/p/real-nature-wilderness-dry-food-cat-adult-pure-beef-300-g-1173937013/",
"image": [
"https://media.os.fressnapf.com/products-v2/2/2/8/8/2288fa2c60a513b37eac5467881c4090fcf32cdf_1173937013.png"
]
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 20342
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "REAL NATURE – Natural pet food and accessories",
"acceptedAnswer": {
"@type": "Answer",
"text": "REAL NATURE provides your four-legged friend with the most natural pet food possible. The company uses only natural and carefully selected ingredients to prepare foods that do not require preservatives, colourings, flavourings or sugar. You can always rely on premium quality food for dogs, cats or small animals, as well as other products such as chews, cat litter or bedding for small animals: discover and order REAL NATURE products online from Maxi Zoo. <a href=\"https://www.maxizoo.ie/c/brands/"
}
},
{
"@type": "Question",
"name": "Delicious dog food and snacks",
"acceptedAnswer": {
"@type": "Answer",
"text": "Serve your dog natural food with REAL NATURE. Practical mixed packs with several tins of succulent wet food and wholesome dry food: with all types of food from REAL NATURE you and your four-legged friend can choose from a large selection of flavours such as veal and chicken, salmon, buffalo, game and lamb. Let your dog help you discover what it likes best. A wide range of dog snacks is also available: from crispy to soft, most REAL NATURE snacks are made entirely of meat and always free from unw"
}
},
{
"@type": "Question",
"name": "Wide range of cat food and cat litter from REAL NATURE",
"acceptedAnswer": {
"@type": "Answer",
"text": "Real Nature also has the needs of feline gourmets in mind. Spoil even the fussiest of cats with duck, rabbit, lamb, turkey, reindeer or one of the many other flavours available in wet and dry form. And with special food for kittens and seniors, REAL NATURE will be by your cat’s side your cat through its lifetime. In addition to snacks such as gently oven-dried duck bites, REAL NATURE also brings nature to the litter box, with premium clumping, low-dust cat litter made from wheat bran. <a href=\""
}
},
{
"@type": "Question",
"name": "Small animal feed and accessories: for well-being and variety",
"acceptedAnswer": {
"@type": "Answer",
"text": "Want to set up the enclosure of your rabbit, guinea pig, hamster, rat or other small animal to be as close to nature as possible? At REAL NATURE, you can choose from a variety of litter such as golden short straw, soft straw litter and premium litter made from moss, bark, twigs, leaves and forest herbs to create a particularly natural feeling in your small animal’s cage. In addition to this nature-similar bedding, you can also fill your pet’s feeding bowl with REAL NATURE: a wide variety of snac"
}
}
],
"_truncated": true,
"_original_size": 20342
}
]
/help/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Help & Support",
"item": "https://www.maxizoo.ie/help/"
}
]
}
/magazine/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home page",
"item": "https://www.maxizoo.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Magazine",
"item": "https://www.maxizoo.ie/magazine/"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Maxi Zoo magazine: Everything you need to know about caring for, keeping and looking after your pets",
"acceptedAnswer": {
"@type": "Answer",
"text": "For most people, pets are more than just a roommate. Rather, they are comforters, listeners, cuddlers and playmates all in one. No wonder their well-being is so close to our hearts. Everyone wants only the best for their pet. But what is actually the best? In the Fressnapf magazine we inform you about the different types of animals and their unique keeping conditions. We advise you on care, acquisition, feeding and behaviour and explain what to look out for in case of illness. <a href=\"https://www.maxizoo.ie/magazine/\">Learn more now!</a>"
}
},
{
"@type": "Question",
"name": "Maxi Zoo magazine about dogs, cats and rodents",
"acceptedAnswer": {
"@type": "Answer",
"text": "Dogs and cats as well as rodents are probably among the most popular pets. They enrich our lives in many ways and are full members of the family. In contrast to other pets, however, the conditions under which they are kept are more complex. After all, dogs not only need daily exercise, activity and contact with conspecifics, but should also only be left alone for a few hours. Cats and rodents are also demanding and need a lot of attention. If you decide to get a dog, a cat or a small animal, you should inform yourself in advance about the keeping conditions. In the Fressnapf magazine we have compiled all the important information about dogs, cats and small animals. There you will not only find different breed descriptions and training tips, but also everything you need to know about how you can build up a strong bond right from the start that will accompany you throughout your life. <a href=\"https://www.maxizoo.ie/magazine/\">Learn more now!</a>"
}
},
{
"@type": "Question",
"name": "Everything about birds in your Maxi Zoo magazine",
"acceptedAnswer": {
"@type": "Answer",
"text": "The wild chirping and colourful hustle and bustle of the different bird species delights young and old alike. It is therefore no wonder that birds are also particularly popular in pet keeping. In addition to a spacious aviary, many employment opportunities and species-appropriate food, free flight is a basic requirement for the well-being of the individual bird species. In the Fressnapf magazine on birds, you will therefore not only find a list of the individual species from budgies to parrots, but also information on how you can support our domestic wild birds in their search for food all year round or how you can provide a nice home for farm animals such as chickens. <a href=\"https://www.maxizoo.ie/magazine/\">Learn more now!</a>"
}
},
{
"@type": "Question",
"name": "Worth knowing in the field of aquaristics in the Maxi Zoo magazine",
"acceptedAnswer": {
"@type": "Answer",
"text": "An aquarium provides an unclouded view of an underwater landscape that would otherwise be invisible to the naked eye in the wild. Every aquarium is an added value for the living area, because it invites you to observe and linger. However, there are many types of aquariums and the variety of species is also enormous. Find out which animals and plants are important for the respective tank and what you must not forget in terms of care in the Fressnapf magazine. Here we inform you about everything you need to know in the field of aquaristics – whether for freshwater tanks, garden ponds, marine aquariums or nano tanks. <a href=\"https://www.maxizoo.ie/magazine/\">Learn more now!</a>"
}
},
{
"@type": "Question",
"name": "Exotic pets and reptiles in Maxi Zoo magazine",
"acceptedAnswer": {
"@type": "Answer",
"text": "You have chosen a pet that particularly appeals to you and that triggers fears in some people. Spiders, snakes and co. belong to the exotic species, but are particularly popular among pet lovers. After all, these animals exude elegance, tranquillity and fascination all in one. However, the conditions under which they are kept differ enormously in some cases, because the natural habitats of the animals are also very different. That’s why we have compiled all the important information about terrariums in the Fressnapf magazine, so that nothing stands in the way of a harmonious and safe coexistence. We introduce you to different species profiles, advise you on the right food and the requirements you need to meet when choosing certain reptile species. <a href=\"https://www.maxizoo.ie/magazine/\">Learn more now!</a>"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1680Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /newsletter/ | 5 | 1 |
| /c/cat/catfood/ | 829 | 1 |
| /c/brands/real-nature/ | 829 | 1 |
| /help/ | 5 | 1 |
| /magazine/ | 5 | 1 |
Explore the other reputation pillars for Maxi Zoo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Maxi Zoo, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Maxi Zoo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.maxizoo.ie to view the most current version of its content and see directly what this company is about and what it offers.