Neakasa

(https://neabot.com) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

13 Impact Weight: 15 / 100

87% Reputation

Diagnosis: Authority Gaps

Authority is well-established through technical transparency and a clear historical identity (FKA ‘Neabot’), which is noted in the Organization schema. Gaps exist in the lack of Person schema for technical founders or animal behaviorists who might validate the safety claims. While influencer names are cited, they lack a digital footprint within the site’s structured data (Person schema or sameAs links).

Evidence: Performance vs. Claims

The marketing tone is aggressive but generally substantiated by hardware data. Claims of being ‘100% fresh’ are standard hyperbolic marketing, but the site attempts to back this with data on ‘230g of high-iodine activated carbon’. There is no major disconnect between the performance promised and the technical components listed to achieve it.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://neakasa.com#organization",
        "name": "Neakasa",
        "url": "https://neakasa.com",
        "logo": "https://neakasa.com/cdn/shop/files/neakasa_logo_6b188ba2-9ef5-461e-8b31-1170b3d95258.png?v=1700200477&width=600",
        "description": "Neakasa, FKA \"Neabot\", is a leading innovator of smart cleaning technology. Our current product lines include Pet Cleaning and Floor Cleaning.",
        "slogan": "A smarter way to clean.",
        "sameAs": [
            "https://www.facebook.com/neakasa.tech/",
            "https://www.instagram.com/neakasa.tech/",
            "https://www.tiktok.com/@neakasa.tech",
            "https://www.youtube.com/channel/UC9KLJ94fSkboyVerOeAF3Vg"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "@id": "https://neakasa.com#website",
        "name": "Neakasa",
        "url": "https://neakasa.com",
        "publisher": {
            "@id": "https://neakasa.com#organization"
        },
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://neakasa.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    }
]

/products/m1-lite-self-cleaning-cat-litter-box/

[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://neakasa.com#organization",
        "name": "Neakasa",
        "url": "https://neakasa.com",
        "logo": "https://neakasa.com/cdn/shop/files/neakasa_logo_6b188ba2-9ef5-461e-8b31-1170b3d95258.png?v=1700200477&width=600",
        "description": "Neakasa, FKA \"Neabot\", is a leading innovator of smart cleaning technology. Our current product lines include Pet Cleaning and Floor Cleaning.",
        "slogan": "A smarter way to clean.",
        "sameAs": [
            "https://www.facebook.com/neakasa.tech/",
            "https://www.instagram.com/neakasa.tech/",
            "https://www.tiktok.com/@neakasa.tech",
            "https://www.youtube.com/channel/UC9KLJ94fSkboyVerOeAF3Vg"
        ],
        "_truncated": true,
        "_original_size": 23369
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box#product",
        "productID": 9911666704683,
        "name": "Neakasa M1 Lite Plus Open-Top Self-Cleaning Cat Litter Box",
        "description": "\nUnleash the Joy of Cat Ownership with the Neakasa M1 Lite Self-Cleaning Litter Box! \n\n\nSay goodbye to scooping forever! \n\nThe Neakasa M1 automatically separates and removes waste into a large capacity bin, keeping your home hygienically clean and odor-free. \n\nNever worry about litter box smells again! \n\nThe Neakasa M1 features an advanced odor control system that naturally traps and neutralizes unpleasant odors, ensuring a fresh and comfortable environment for both you and your feline friend.\n\n",
        "category": "Animals & Pet Supplies",
        "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box",
        "sku": "m1liteplus-lite-us",
        "brand": {
            "@type": "Brand",
            "name": "Neakasa",
            "url": "https://www.neakasa.com"
        },
        "image": {
            "0": "https://neakasa.com/cdn/shop/files/m1_lite_plus_2.webp?v=1769682644&width=1200",
            "1": "https://neakasa.com/cdn/shop/files/M1_Lite-media_2.jpg?v=1770361792&width=1200",
            "2": "https://neakasa.com/cdn/shop/files/open_top_litter_box_2.webp?v=1773805016&width=1200",
            "3": "https://neakasa.com/cdn/shop/files/m1liteplussafety.webp?v=1773805016&width=1200",
            "4": "https://neakasa.com/cdn/shop/files/M1_Lite-media_5.jpg?v=1773805016&width=1200",
            "_items_truncated": true
        },
        "offers": {
            "0": {
                "@type": "Offer",
                "name": "US / White / M1 Lite Plus",
                "availability": "https://schema.org/InStock",
                "price": 379.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "m1liteplus-lite-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box?variant=51577523077419"
            },
            "1": {
                "@type": "Offer",
                "name": "US / White / M1 Lite Plus + AirStep",
                "availability": "https://schema.org/InStock",
                "price": 429.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white+m1liteplus-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box?variant=51577523110187"
            },
            "2": {
                "@type": "Offer",
                "name": "US / White / M1 Lite Plus + Fence",
                "availability": "https://schema.org/InStock",
                "price": 399.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "m1liteplus-us+fence-white",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box?variant=51577523175723"
            },
            "3": {
                "@type": "Offer",
                "name": "US / White / M1 Lite Plus + PooGuard",
                "availability": "https://schema.org/InStock",
                "price": 389.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "m1liteplus-us+pooguard-white",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box?variant=51577523208491"
            },
            "4": {
                "@type": "Offer",
                "name": "US / Gray / M1 Plus",
                "availability": "https://schema.org/InStock",
                "price": 399.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "m1plus-us-grey",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box?variant=53621046968619"
            },
            "_items_truncated": true
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.7,
            "reviewCount": 79,
            "worstRating": 1,
            "bestRating": 5
        },
        "_truncated": true,
        "_original_size": 23369
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://neakasa.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Neakasa M1 Lite Plus Open-Top Self-Cleaning Cat Litter Box",
                "item": "https://neakasa.com/products/m1-lite-self-cleaning-cat-litter-box"
            }
        ],
        "_truncated": true,
        "_original_size": 23369
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": {
            "0": {
                "@type": "Question",
                "name": "User Manuals",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<ul><li><a href=\"https://cdn.shopify.com/s/files/1/0600/4736/0185/files/Neakasa_M1_Manual.pdf?v=1706772466\" target=\"_blank\" title=\"Neakasa M1 user manual\">Download Neakasa M1 User Manua</a>l</li><li><a href=\"/pages/app\" title=\"Neakasa APP\">Download Neakasa M1 APP</a></li><li><a href=\"https://cdn.shopify.com/videos/c/o/v/f3bc57da19154f47aba29c1863295799.mp4\" target=\"_blank\" title=\"https://neakasa.com/videos/m1appconnection.mp4\">Download Neakasa M1 APP Connection Guide</a></li></ul>"
                }
            },
            "1": {
                "@type": "Question",
                "name": "Does Neakasa M1 Lite require special litter?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The M1 Lite automatic cat litter box effectively handles clumping or scoopable waste. However, it's not compatible with highly absorbent, non-clumping, loosely clumping, newspaper, or wood pellet litters. </p><p>The M1's maximum filter sifts particles up to 3mm in diameter and 10mm in length. We recommend using fast-clumping, non-strip, granular litter like bentonite cat litter or mineral sand.</p>"
                }
            },
            "2": {
                "@type": "Question",
                "name": "Can kittens use Neakasa M1 Lite?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Kittens weighing 2.2 lbs or more can safely use M1 Lite in Automatic Cleaning mode. For kittens below this weight threshold, we recommend turning off Automatic Cleaning mode and enabling Kitten Mode. However, please note that the litter box will not be cleaned automatically in this mode.<br/><br/>When you observe your cat has used it, wait approximately 5 minutes for the waste to clump, then manually initiate the cleaning process by pressing the Clean button on the machine or through the App "
                }
            },
            "3": {
                "@type": "Question",
                "name": "Can I use any type of bag in the waste drawer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes, you can use any bag that fits in the waste drawer.</p>"
                }
            },
            "4": {
                "@type": "Question",
                "name": "How often do I need to empty the waste bin?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Usually you only need to empty the waste container about 14 days for one cat. You can also check the status of the waste bin on Neakasa APP in order to clean up the waste timely.</p>"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 23369
    }
]

/products/neakasa-airstep-cat-litter-step/

[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://neakasa.com#organization",
        "name": "Neakasa",
        "url": "https://neakasa.com",
        "logo": "https://neakasa.com/cdn/shop/files/neakasa_logo_6b188ba2-9ef5-461e-8b31-1170b3d95258.png?v=1700200477&width=600",
        "description": "Neakasa, FKA \"Neabot\", is a leading innovator of smart cleaning technology. Our current product lines include Pet Cleaning and Floor Cleaning.",
        "slogan": "A smarter way to clean.",
        "sameAs": [
            "https://www.facebook.com/neakasa.tech/",
            "https://www.instagram.com/neakasa.tech/",
            "https://www.tiktok.com/@neakasa.tech",
            "https://www.youtube.com/channel/UC9KLJ94fSkboyVerOeAF3Vg"
        ],
        "_truncated": true,
        "_original_size": 13979
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://neakasa.com/products/neakasa-airstep-cat-litter-step#product",
        "productID": 10113407058219,
        "name": "Neakasa AirStep Odor-Eliminating Cat Litter Box Step",
        "description": "Cat Litter Ramp Step for Neakasa M1 / M1 Lite Litter Boxes and Other Cat Litter Boxes",
        "category": "Animals & Pet Supplies",
        "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step",
        "sku": "airstep-white-us",
        "brand": {
            "@type": "Brand",
            "name": "Neakasa",
            "url": "https://www.neakasa.com"
        },
        "image": {
            "0": "https://neakasa.com/cdn/shop/files/airstep_1.webp?v=1767088881&width=1200",
            "1": "https://neakasa.com/cdn/shop/files/airstep_2.webp?v=1776076432&width=1200",
            "2": "https://neakasa.com/cdn/shop/files/airstep_3.webp?v=1776076432&width=1200",
            "3": "https://neakasa.com/cdn/shop/files/airstep_4.webp?v=1776076432&width=1200",
            "4": "https://neakasa.com/cdn/shop/files/airstep_5.webp?v=1776076432&width=1200",
            "_items_truncated": true
        },
        "offers": {
            "0": {
                "@type": "Offer",
                "name": "US / AirStep",
                "availability": "https://schema.org/InStock",
                "price": 59.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step?variant=51388889956651"
            },
            "1": {
                "@type": "Offer",
                "name": "US / AirStep + M1 Plus",
                "availability": "https://schema.org/InStock",
                "price": 449.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white+m1plus-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step?variant=51665531175211"
            },
            "2": {
                "@type": "Offer",
                "name": "US / AirStep + M1 Lite Plus",
                "availability": "https://schema.org/InStock",
                "price": 429.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white+m1liteplus-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step?variant=51665531207979"
            },
            "3": {
                "@type": "Offer",
                "name": "US / AirStep + Filter *3",
                "availability": "https://schema.org/InStock",
                "price": 99.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white+3-filter-us",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step?variant=51618275983659"
            },
            "4": {
                "@type": "Offer",
                "name": "CA / AirStep",
                "availability": "https://schema.org/OutOfStock",
                "price": 79.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
                "itemCondition": "https://schema.org/NewCondition",
                "sku": "airstep-white-ca",
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnShippingFees"
                },
                "url": "https://neakasa.com/products/neakasa-airstep-cat-litter-step?variant=53245718266155"
            },
            "_items_truncated": true
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.6,
            "reviewCount": 16,
            "worstRating": 1,
            "bestRating": 5
        },
        "_truncated": true,
        "_original_size": 13979
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://neakasa.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Neakasa AirStep Odor-Eliminating Cat Litter Box Step",
                "item": "https://neakasa.com/products/neakasa-airstep-cat-litter-step"
            }
        ],
        "_truncated": true,
        "_original_size": 13979
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": {
            "0": {
                "@type": "Question",
                "name": "When will my order ship?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The EU standard plug version of AirStep is expected to ship around <strong>January 20</strong>.<br/><br/>The US standard plug version is currently in stock and ships as usual.</p>"
                }
            },
            "1": {
                "@type": "Question",
                "name": "How do I install AirStep?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>▶️ <a href=\"https://cdn.shopify.com/videos/c/o/v/e1fb7409ef46424cbbc714d41a028ff8.mp4\" title=\"neakasa airstep installation video\"><em><strong>[Installation Video plays here]</strong></em></a></p><p>Watch the quick installation video below to see how to set up AirStep in just a few simple steps.</p>"
                }
            },
            "2": {
                "@type": "Question",
                "name": "What types of litter boxes is AirStep compatible with?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>AirStep works with most types of litter boxes, including autmatic litter boxes, traditional open or closed litter boxes.</p>"
                }
            },
            "3": {
                "@type": "Question",
                "name": "Can I use the same power adapter for the AirStep footpad and the cat litter box?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>No. Do not mix power adapters. The power adapter for the air purifier footpad and the cat litter box are different and must never be interchanged. Always use the correct adapter for each device.</p>"
                }
            },
            "4": {
                "@type": "Question",
                "name": "How often should I replace the filter?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We recommend replacing every <strong>3 months</strong> for optimal odor control. For multi-cat households or heavier use, replace every <strong>2 months</strong>, or as needed based on odor levels.</p>"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 13979
    }
]

/products/neakasa-m1-cat-litter-box/

[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://neakasa.com#organization",
        "name": "Neakasa",
        "url": "https://neakasa.com",
        "logo": "https://neakasa.com/cdn/shop/files/neakasa_logo_6b188ba2-9ef5-461e-8b31-1170b3d95258.png?v=1700200477&width=600",
        "description": "Neakasa, FKA \"Neabot\", is a leading innovator of smart cleaning technology. Our current product lines include Pet Cleaning and Floor Cleaning.",
        "slogan": "A smarter way to clean.",
        "sameAs": [
            "https://www.facebook.com/neakasa.tech/",
            "https://www.instagram.com/neakasa.tech/",
            "https://www.tiktok.com/@neakasa.tech",
            "https://www.youtube.com/channel/UC9KLJ94fSkboyVerOeAF3Vg"
        ],
        "_truncated": true,
        "_original_size": 20530
    },
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://neakasa.com/products/neakasa-m1-cat-litter-box#product",
        "productID": 8978906808619,
        "name": "Neakasa M1 Plus Open Top Self-Cleaning Cat Litter Box",
        "description": "Experience True Freedom from Daily Litter Maintenance\nUpgrade to a smarter, safer, and completely hassle-free litter experience. The Neakasa M1 automatically separates waste and eliminates odors, creating a pristine home for you and a stress-free environment for cats of all sizes—up to 33 lbs.\nKey Features & Benefits\n\n\nZero Manual Scooping: Automatically cleans and safely stores waste for up to 14 days per cat, saving you hours of chores each month.\n\n5 Layer Odor Neutralization: Advanced air",
        "category": "Animals & Pet Supplies",
        "url": "https://neakasa.com/products/neakasa-m1-cat-litter-box",
        "sku": "m1plus-us-grey",
        "brand": {
            "@type": "Brand",
            "name": "Neakasa",
            "url": "https://www.neakasa.com"
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                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": 30,
                    "returnMethod": "https://schema.org/ReturnByMail",
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                },
                "url": "https://neakasa.com/products/neakasa-m1-cat-litter-box?variant=47782719652139"
            },
            "1": {
                "@type": "Offer",
                "name": "US / M1 Plus + Step (Anti-Tracking)",
                "availability": "https://schema.org/InStock",
                "price": 449.99,
                "priceCurrency": "USD",
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                },
                "url": "https://neakasa.com/products/neakasa-m1-cat-litter-box?variant=50202502627627"
            },
            "2": {
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                "name": "US / M1 Plus + AirStep (Anti-Tracking & Purifying)",
                "availability": "https://schema.org/InStock",
                "price": 455.99,
                "priceCurrency": "USD",
                "priceValidUntil": "2026-06-09",
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                "sku": "airstep-white+m1plus-us",
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                "name": "US / M1 Plus + Fence",
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                },
                "url": "https://neakasa.com/products/neakasa-m1-cat-litter-box?variant=51533495599403"
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            "ratingValue": 4.7,
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        "@type": "BreadcrumbList",
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            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
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            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Neakasa M1 Plus Open Top Self-Cleaning Cat Litter Box",
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        "@type": "FAQPage",
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                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<ul><li><a href=\"https://cdn.shopify.com/s/files/1/0600/4736/0185/files/Neakasa_M1_Manual.pdf?v=1706772466\" target=\"_blank\" title=\"Neakasa M1 user manual\">Download Neakasa M1 User Manua</a>l</li><li><a href=\"/pages/app\" title=\"Neakasa APP\">Download Neakasa M1 APP</a></li><li><a href=\"https://cdn.shopify.com/videos/c/o/v/f3bc57da19154f47aba29c1863295799.mp4\" target=\"_blank\" title=\"https://neakasa.com/videos/m1appconnection.mp4\">Download Neakasa M1 APP Connection Guide</a></li></ul>"
                }
            },
            "1": {
                "@type": "Question",
                "name": "What are the differences between the M1 and M1 Lite?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p><strong>Color</strong>:</p><ul><li>M1: Grey</li><li>M1 Lite: White</li></ul><p><strong>Package Contents</strong>:</p><ul><li>M1: 2 rolls (30 pcs) of waste bags + 1 litter mat</li><li>M1 Lite: 1 roll (15 pcs) of waste bags</li></ul><p><strong>Not sure which to choose?</strong> <a href=\"https://neakasa.com/blogs/all/neakasa-m1-vs-m1-lite\" title=\"Neakasa M1 vs M1 Lite\">Click here</a> for a detailed comparison.</p>"
                }
            },
            "2": {
                "@type": "Question",
                "name": "Does Neakasa M1 require special litter?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The M1 automatic cat litter box is compatible with clumping or scoopable litter, but not with highly absorbent, non-clumping, loosely clumping, newspaper, or wood pellet types. </p><p>Its filter sifts particles up to 3mm in diameter and 10mm in length. For best results, we recommend fast-clumping, granular litter such as bentonite or <a href=\"/products/neakasa-cat-litter-8kg\" target=\"_blank\" title=\"Neakasa Mineral Cat Litter 17.6lbs / 8kg\">mineral cat litter</a>.</p>"
                }
            },
            "3": {
                "@type": "Question",
                "name": "Is it suitable for large cats like Maine Coons or Ragdolls?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes. The spacious open-top design provides plenty of room for larger breeds such as Maine Coons and Ragdolls to enter, turn around, and use the litter box comfortably.</p>"
                }
            },
            "4": {
                "@type": "Question",
                "name": "What makes Neakasa M1 different from other self-cleaning litter boxes?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The Neakasa M1 is thoughtfully designed to make life easier for both you and your cat:</p><ul><li>? Open-Top Comfort – A unique open-top design creates a cozy, secure space where your cat feels safe and relaxed.</li><li>?️ Spacious Waste Compartment – With an 11.23L capacity, it only needs emptying every 1–2 weeks, reducing daily maintenance.</li><li>⚡ 3-Second Contactless Disposal – Swift, hygienic cleanup without the mess.</li><li>?️ Easy Maintenance – Wide opening for quick litter refills "
                }
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    }
]

🛡️ Trust Signals — external proof links that back the declared identity

640Review mentions (all pages)

8External proof links (all pages)

Page	Reviews	Proof links
/ (home)	76	2
/products/m1-lite-self-cleaning-cat-litter-box/	185	2
/products/neakasa-airstep-cat-litter-step/	190	2
/products/neakasa-m1-cat-litter-box/	189	2

Explore the other reputation pillars for Neakasa

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Neakasa, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Neakasa: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://neabot.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Neakasa – Signal Evidence & AI Readability

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