Nom Nom
(https://nomnomnow.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site repeatedly references ‘Board Certified Veterinary Nutritionists’ and a ‘PhD-led veterinary science team’ as the primary authority for its products, yet fails to name a single individual or provide Person schema in the structured data. This creates a significant authority gap where the user must trust a nameless collective. The Organization schema is technically sound, including a physical address and social sameAs links, but the expertise remains anonymous.
The site claims ‘complete and balanced nutrition dogs need’ and ‘optimal nutrient capacity’ through ‘gently cooked’ methods but provides no comparative data against traditional kibble or other fresh brands. The ‘Vet Approved’ stamp is repeated over 40 times on the ‘Why Nom Nom’ page, which acts as a rhythmic marketing chant rather than a verified medical endorsement. There is a disconnect between the scientific tone of ‘scientifically evaluated’ and the lack of accessible research white papers.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Nom Nom",
"url": "https://www.nomnomnow.com/",
"logo": "https://www.nomnomnow.com/images/logo/nom_nom_straight.svg",
"sameAs": [
"https://www.facebook.com/GetNomNom/",
"https://www.instagram.com/nomnom/",
"https://x.com/nom_nom_now",
"https://www.youtube.com/c/nomnomnow"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-415-991-0669",
"contactType": "customer service",
"areaServed": "US"
},
"address": {
"@type": "PostalAddress",
"addressLocality": "Nashville",
"addressRegion": "TN",
"addressCountry": "US"
},
"website": {
"@type": "WebSite",
"url": "https://www.nomnomnow.com/"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What do you mean by \"gently cooked\" dog food?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Each ingredient, from our proteins to our vegetables to our starches, is gently cooked separately to ensure that it maintains its optimal nutrient capacity and digestibility. There are no high temp vats or extrusion methods used. Just real, whole food ingredients thoughtfully prepared in small batches."
}
},
{
"@type": "Question",
"name": "Who develops your dog food recipes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our recipes are formulated and scientifically evaluated for nutritional balance by board-certified veterinary nutritionists, who think about the nutritional needs of dogs and how they can be met at any given life stage."
}
},
{
"@type": "Question",
"name": "What ingredients and nutrients do you use in your dog food?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We use only real, premium ingredients, prepared and packed in our own Nashville kitchen, along with a proprietary nutrient blend to ensure meals are complete and balanced. This blend was developed by board-certified veterinary nutritionists and a PhD-led veterinary science team, and includes Vitamin D, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B12, Iron, Iodine, Zinc, Selenium, Copper, Manganese, Choline and Taurine. <a href=\"https://www.nomnomnow.com/learn/article/what-is-nomnomnutrient-mix\">Learn More</a>."
}
},
{
"@type": "Question",
"name": "Where is your dog food made?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Meals are prepared in our kitchen facilities in Nashville. We never outsource your dog's nutrition to third parties. We believe in taking responsibility for each step of the dog food making process so we can maintain oversight and quality. That's why we inspect every ingredient and rigorously test for safety, to provide high quality meals from small, made-to-order batches."
}
},
{
"@type": "Question",
"name": "Can I reschedule orders or cancel my account?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can reschedule orders or cancel your dog's Nom Nom subscription in <a href=\"https://www.nomnomnow.com/account/plan\">your account</a>, by contacting us by <a href=\"https://support.nomnomnow.com/hc/en-us/requests/new\">email</a> or by calling/texting (415) 991-0669."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /how-it-works/ | 13 | 1 |
| /retail/ | 0 | 1 |
| /why-nom-nom/ | 13 | 1 |
This page presents a snapshot of public data from Nom Nom, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nom Nom: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nomnomnow.com to view the most current version of its content and see directly what this company is about and what it offers.