Information Density: Nulo – Signal Evidence & AI Readability

[H1] Nulo Pet Food
[H2] they fuel the incredible in us
This Mental Health Awareness Month, our athlete partners share how their pets support their mindset.Learn More
[H2] better days, powered by pets
They make even the hardest days feel lighter, and 90% of pet parents agree.Read More
[IMG: better days, powered by pets]
[IMG: better days, powered by pets]
[H2] raw nutrition made simple
Complete nutrition, freeze-dried for convenience, and built to support active dogs.Shop Freeze-Dried Raw
[IMG: raw nutrition made simple]
[IMG: raw nutrition made simple]
[H2] two-textures, one strong start
Dual-texture nutrition with protein-rich recipes to support strong, healthy kitten development.Shop Pate with Shreds
[IMG: two-textures, one strong start]
[IMG: two-textures, one strong start]
[H2] journey to glory
[H2] discover nulo dog
Shop All Dog
[IMG: discover nulo dog]
[IMG: Kibble]
[H3] Kibble
Wide assortment of recipes rich in animal protein and low in carbs.
[IMG: Gently-Cooked Meals]
[H3] Gently-Cooked Meals
Minimally processed, maximally delicious shelf-stable meal
[IMG: Meaty Pouches]
[H3] Meaty Pouches
All-natural, flavorful and convenient topper
[IMG: Paté]
[H3] Paté
Finely blended for a taste and texture your pets will love
[IMG: Jerky Strips]
[H3] Jerky Strips
A soft, pliable jerky strip slow-cooked for an irresistible flavor
[IMG: Granola Bars]
[H3] Granola Bars
A functional power snack that's both healthy and delicious
[IMG: Soft Chew Supplements]
[H3] Soft Chew Supplements
Delicious chews with ingredients to support your dog’s health
[IMG: Freeze-Dried Raw]
[H3] Freeze-Dried Raw
Convenient and safe alternative to raw food
[IMG: Bone Broth]
[H3] Bone Broth
Kettle-cooked to turn an ordinary meal into a culinary experienceShop All Dog
[H2] discover nulo cat
Shop All Cat
[IMG: discover nulo cat]
[IMG: Kibble]
[H3] Kibble
Wide assortment of recipes rich in animal protein and low in carbs.
[IMG: Silky Mousse]
[H3] Silky Mousse
An irresistible, unique and grain-free creamy texture
[IMG: Meaty Pouches]
[H3] Meaty Pouches
All-natural, flavorful and convenient topper
[IMG: Pate]
[H3] Pate
Finely blended for a taste and texture your pets will love
[IMG: Shredded]
[H3] Shredded
A purrfect, protein- rich option with high levels of moisture
[IMG: Perfect Purées]
[H3] Perfect Purées
A highly nutritious reward as a lickable treat or topper
[IMG: Freeze-Dried Raw]
[H3] Freeze-Dried Raw
Convenient and safe alternative to raw food
[IMG: Chunky Broth]
[H3] Chunky Broth
A perfectly portioned treat or meal enhancer in a meaty brothShop All Cat
[H2] we sweat the small stuff
At Nulo, ensuring the safety and quality of our pet food is our top priority, we're passionate about crafting exceptional recipes that begin with exceptional ingredients, and sustainability isn't just a concept —it's our guiding principle.Our Standards
[IMG: we sweat the small stuff]
[H2] core nutritional principles
[IMG: High Animal-Based Protein]
[H3] High Animal-Based Protein
to support lean muscles
[IMG: Low In Carbohydrates]
[H3] Low In Carbohydrates
to promote lean body mass
[IMG: Low Glycemic Ingredients]
[H3] Low Glycemic Ingredients
to provide stable energy levels
[IMG: Advanced BC30 Probiotics]
[H3] Advanced BC30 Probiotics
to support digestive & immune system health
[IMG: High Animal-Based Protein]
[H3] High Animal-Based Protein
to support lean muscles
[IMG: Low In Carbohydrates]
[H3] Low In Carbohydrates
to promote lean body mass
[IMG: Low Glycemic Ingredients]
[H3] Low Glycemic Ingredients
to provide stable energy levels
[IMG: Advanced BC30 Probiotics]
[H3] Advanced BC30 Probiotics
to support digestive & immune system healthOur Nutrition
[IMG: core nutritional principles]
[H2] a man, a max and a mission
Nulo’s story begins with an All-American athlete named Michael, a Labrador named Max and a mission to improve the quality of pet food, incorporating nutrients essential to our best friends’ health and well-being.Our StoryPlay Video
[IMG: a man, a max and a mission]
[H2] mix-it-meals for your dog or cat
Now “semi-homemade” without all the fuss – get inspired with an array of culinary mealtime recipes that combine high-meat kibble, freeze-dried raw, meaty toppers and bone broth. It’s as easy as 1-2-YUM!
[H3] Step 1
Pick Your Kibble Base
[H3] Step 2
Add Freeze-Dried Raw
[H3] Step 3
Top With A Meaty Pouch
[H3] Step 4
Enhance With Bone Broth
[H3] Step 1
Pick Your Kibble Base
[H3] Step 2
Add Freeze-Dried Raw
[H3] Step 3
Top With A Meaty Pouch
[H3] Step 4
Enhance With Bone BrothSee More Recipes
[H2] what pet parents are saying
We love hearing from inspired pet parents bringing out the best in their pets with delicious, protein-rich recipes and thoughtfully sourced ingredients from Nulo. Tag us @nulopetfood on social and share your pet's story!

[IMG: Banner]
[H1] our nutrition
[H2] food philosophy
Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. We recognize the challenge consumers face in deciphering pet food labels, which often differ from those of human foods. Pet food packaging lists ingredients by weight before cooking, with the heaviest ingredients appearing first. However, during cooking, the moisture content of ingredients like "fresh meats" can significantly reduce their contribution to the final product. Without high-quality meals such as dehydrated meats and fish to compensate, the resulting food may have lower meat content when served. At Nulo, we scrutinize every aspect of our recipes based on what ends up in the bowl, ensuring that our dry solid meat protein content ranks among the highest in the pet industry. Understanding that dogs and cats have limited dietary need for carbohydrates, we prioritize maintaining high meat content while effectively managing carbohydrate levels. By focusing on what matters most – the nutritional composition as consumed by pets – we deliver recipes that truly cater to the carnivorous instincts of our beloved companions.
[H2] Did You Know?
[H2] What are the main nutritional benefits of feeding Nulo pet food?
Nulo's nutritional philosophy revolves around crafting recipes that align closely with the dietary needs of dogs and cats, emphasizing high meat and fish protein content while minimizing carbohydrates and incorporating low glycemic ingredients. Plus, we feature a wide assortment of functional ingredients that help to enhance your pet’s overall health and well-being.
[H2] Are Nulo formulas complete and balanced for my pet's nutrition?
Nulo’s diets meet the Association of American Feed Control Officials (AAFCO) nutrient guidelines for healthy dogs and cats, both by formulation and by analysis of the finished product. Our treats and toppers include a statement that they are intended for intermittent or supplemental feeding only.
[H2] Where can I find nutrient information for Nulo diets?
Please contact our team of pet nutrition specialists at customercare@nulo.com for nutritional information about our products if you don’t find what you’re looking for on the product label.
[H2] Does Nulo pet food have artificial colors, flavors, or preservatives?
Nulo strives to provide only the nutrients your pet needs by choosing not to formulate with BHA, BHT, or any other synthetic preservatives, colors, or flavors in any of our products. Instead, we use a synergistic blend of natural mixed tocopherols (Vitamin E), citric acid, and/or rosemary extract to help preserve our dry foods and treats throughout their shelf-life.
[H2] Does Nulo use non-GMO ingredients in their products?
The Non-GMO Project’s High-Risk List includes Alfalfa, Apple, Canola, Corn, Cotton, Eggplant, Papaya, Pineapple, White Potato, Soy, Sugar Beets, Zucchini, and Yellow Summer Squash. Nulo’s products are not formulated using these crops, with the exception of apples and canola oil in a small subset of our foods and treats. In these cases, a non-GMO source is required from our suppliers.
[H2] How can pet parents find out more about the ingredients Nulo uses?
Our Pet Nutrition Specialists are available Mon-Fri, 9am-5pm CST at customercare@nulo.com and at 512-476-6856 to help answer any questions.
[H2] meet our animal nutritionists
At Nulo, we prioritize the science behind pet nutrition,
showcasing our dedication through the employment of two
full-time animal nutritionists on staff. This deliberate
choice underscores our unwavering commitment to prioritizing
nutrition over marketing tactics. These experts serve as the
cornerstone of our operation, driving innovation, developing
functional solutions, ensuring rigorous food safety
standards, and conducting continuous research.
By keeping abreast of the latest advancements and scientific
findings, we guarantee that every Nulo product is formulated
with precision and backed by rigorous scientific scrutiny,
providing pet owners with the assurance that their furry
companions receive nothing but the best.
[IMG: Dr. Greg Aldrich]
[H3] Dr. Greg Aldrich
Before joining Nulo, Dr. Aldrich was an Associate Professor and Director of the Pet Food Program at Kansas State University (since 2012). His research focused on characterizing the impact of pet food processing on dog and cat nutrition. He has authored 10 book chapters, 90 peer-reviewed manuscripts, delivered 325 presentations, and has written over 222 articles on pet food and ingredient topics for Petfood Industry magazine. In 2019 he received the ‘Corbin Companion Animal Biology Award’ from the American Society of Animal Science. Aldrich received his Ph.D. in Nutrition from the University of Illinois (1995), MS from the University of Missouri (1991) and BS from Kansas State (1984).
[IMG: Dr. Heather Mendoza]
[H3] Dr. Heather Mendoza
Heather holds a B.S. in Animal Science (Pre-Veterinary Science) and a M.S. degree in Agriculture (Monogastric Nutrition) from California State Polytechnic University and a Ph.D. in Grain Science & Industry (Pet Food Science) at Kansas State University where her research focused on the impacts of modern pet food processing on companion animal nutrition. Heather has over 13 years of experience in the pet food industry, and has a highly diverse role at Nulo where her primary focus is on new product development and the quality and safety of Nulo’s growing product portfolio.

[IMG: Banner]
[H1] our standards
[H2] food safety
At Nulo, ensuring the safety and quality of our pet food is our top priority. We maintain rigorous standards that exceed industry norms, encompassing every aspect of production, from sourcing ingredients to packaging. Our commitment to food safety includes comprehensive analyses for nutrient content, microbiological integrity, and packaging quality, guaranteeing that each product meets our exacting standards before it reaches your pet's bowl. Our kitchens operate with the highest level of cleanliness and adherence to safety protocols, exceeding industry standards to ensure the health and well-being of your furry companions. Our products are made with premium, high-quality ingredients, reflecting our unwavering dedication to providing the best possible nutrition for pets while upholding the highest standards of safety and quality. When you choose Nulo, you can trust that every meal is crafted with precision, care, and the well-being of your pet in mind.
[H2] ingredient sourcing
Our products are crafted in world-class facilities across Italy, the United Kingdom, and Thailand. Nulo partners with a global network of trusted farmers, ranchers, and fisheries to ensure every ingredient meets our high standards for quality, safety, and responsible sourcing. Our proteins are sourced worldwide, including Europe, Australia, New Zealand, and Thailand. We also work with suppliers who prioritize humane practices and sustainable harvesting practices. Our fruits, vegetables, grains, and functional ingredients like probiotics are obtained from Europe and other global regions, all selected to meet strict quality specifications and support optimal nutrition.
Choosing responsibly sourced ingredients isn't just about nutrition; it's a pledge to safeguard our planet's health and shape a sustainable future for all.
[H2] sustainability
At Nulo, sustainability isn't just a concept—it's our guiding principle. We're deeply committed to reducing our carbon footprint, working closely with experts at a third-party accredited agency to measure and track meaningful reductions in CO2 emissions. Through strategic initiatives and innovative solutions, we're actively minimizing our environmental impact across our operations.
Additionally, we're dedicated to transitioning our packaging to more recyclable formats, leveraging cutting-edge technologies to make eco-conscious choices. Through our current partnership with Terracycle® we provide an easy way to recycle an entire product line into upcycled products and help us manage our environmental footprint.As proud members of the Pet Sustainability Coalition, we're part of a collective effort to advance profitable environmental and social practices within our industry. Together, we're paving the way for a more sustainable future for pets, people, and the planet.

Content Loaded
[H1] For Cats
Filter FilterShowing 1 - 12 of 181 resultsShowing 1 - 12 of 181 results
[IMG: Nulo Prowess All-in-One Essentials for Adult Cats & Kittens Tuna & Shrimp Paté in Broth]
[H3] Nulo Prowess All-in-One Essentials for Adult Cats & Kittens Tuna & Shrimp Paté in Broth
2 Sizes Available
[IMG: Nulo Prowess Mature 12+ for Senior Cats]
[H3] Nulo Prowess Mature 12+ for Senior Cats
2 Sizes Available
[IMG: Nulo Gently-Cooked Meals Salmon & Chicken Recipe For Cats]
[H3] Nulo Gently-Cooked Meals Salmon & Chicken Recipe For Cats
1 Size Available
[IMG: Nulo Gently-Cooked Meals Chicken Recipe For Cats]
[H3] Nulo Gently-Cooked Meals Chicken Recipe For Cats
1 Size Available
[IMG: Nulo Gently-Cooked Meals Salmon & Tuna Recipe For Cats]
[H3] Nulo Gently-Cooked Meals Salmon & Tuna Recipe For Cats
1 Size Available
[IMG: Nulo Gently-Cooked Meals Duck & Chicken Recipe For Cats]
[H3] Nulo Gently-Cooked Meals Duck & Chicken Recipe For Cats
1 Size AvailableRichard's Pick
[IMG: Nulo Culinary Harvest Baked Turkey & Salmon Recipe for Adult Cats & Kittens]
[H3] Nulo Culinary Harvest Baked Turkey & Salmon Recipe for Adult Cats & Kittens
2 Sizes Available
[IMG: Nulo Culinary Harvest Baked Chicken & Duck Recipe for Adult Cats & Kittens]
[H3] Nulo Culinary Harvest Baked Chicken & Duck Recipe for Adult Cats & Kittens
2 Sizes Available
[IMG: Nulo Prowess Bright Beginnings for Kittens Salmon & Chicken Liver Paté in Broth]
[H3] Nulo Prowess Bright Beginnings for Kittens Salmon & Chicken Liver Paté in Broth
2 Sizes Available
[IMG: Nulo Prowess Mature 12+ for Senior Cats Chicken & Chicken Liver Shreds in Broth]
[H3] Nulo Prowess Mature 12+ for Senior Cats Chicken & Chicken Liver Shreds in Broth
2 Sizes Available
[IMG: Nulo Prowess Skin & Coat for Adult Cats Chicken & Salmon Shreds in Broth]
[H3] Nulo Prowess Skin & Coat for Adult Cats Chicken & Salmon Shreds in Broth
2 Sizes Available
[IMG: Nulo Prowess Bright Beginnings for Kittens Chicken Shreds in Broth]
[H3] Nulo Prowess Bright Beginnings for Kittens Chicken Shreds in Broth
2 Sizes Available