Parker & Crowther Vets
(https://www.parkerandcrowther.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
A significant authority gap exists due to the absence of named veterinary surgeons and their corresponding RCVS registration numbers. While the site references a ‘knowledgeable team,’ it fails to use Person schema or provide sameAs links to professional profiles, relying instead on the collective brand authority of the VetPartners parent company.
The disconnect is minimal; the practice claims to offer advanced orthopaedics and soft tissue surgery and provides a specific list of these procedures. However, the lack of real facility photographs (the image markers suggest generic or placeholder labels like ‘Westway Web’ or ‘Tay Valley Vets’) creates a minor visual disconnect between the claim of ‘well-equipped’ environments and visual proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets | Friendly Pet Care in Merseyside",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2024-06-05T09:50:32+00:00",
"dateModified": "2026-01-28T10:27:12+00:00",
"description": "We are dedicated to providing professional and compassionate care to all our clients and their pets in Merseyside & Southport.",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/about-us",
"url": "https://parkerandcrowther.co.uk/about-us",
"name": "About Us | Parker & Crowther Vets",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2024-06-05T09:50:32+00:00",
"dateModified": "2025-12-01T15:59:39+00:00",
"description": "For over 30 years we have been dedicated providing tailored care to each of our patients in Merseyside & Southport.",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/about-us#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/about-us"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/about-us#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://parkerandcrowther.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-offer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/what-we-offer",
"url": "https://parkerandcrowther.co.uk/what-we-offer",
"name": "What We Offer | Parker & Crowther Vets",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2024-09-13T07:58:28+00:00",
"dateModified": "2026-03-05T13:50:06+00:00",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/what-we-offer#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/what-we-offer"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/what-we-offer#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://parkerandcrowther.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Offer"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/register/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/register",
"url": "https://parkerandcrowther.co.uk/register",
"name": "Register | Parker & Crowther Vets",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2025-11-25T08:23:09+00:00",
"dateModified": "2026-03-16T10:35:47+00:00",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/register#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/register"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/register#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://parkerandcrowther.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Register"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/branches",
"url": "https://parkerandcrowther.co.uk/branches",
"name": "Our Merseyside & Southport Branches | Parker & Crowther",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2024-06-05T09:50:32+00:00",
"dateModified": "2025-11-28T14:21:58+00:00",
"description": "Parker & Crowther has branches across Merseyside & Southport, all with great facilities and friendly teams ready to take care of you and your pet.",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/branches#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/branches"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/branches#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://parkerandcrowther.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/what-we-offer/emergency-care/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://parkerandcrowther.co.uk/what-we-offer/emergency-care",
"url": "https://parkerandcrowther.co.uk/what-we-offer/emergency-care",
"name": "Emergency Pet Services in Merseyside | Parker & Crowther Vets",
"isPartOf": {
"@id": "https://parkerandcrowther.co.uk/#website"
},
"datePublished": "2024-06-05T09:50:34+00:00",
"dateModified": "2025-11-28T13:42:06+00:00",
"description": "Advice for Parker & Crowther Vets clients on how we can help if you and your pet find yourselves in a veterinary emergency.",
"breadcrumb": {
"@id": "https://parkerandcrowther.co.uk/what-we-offer/emergency-care#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://parkerandcrowther.co.uk/what-we-offer/emergency-care"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://parkerandcrowther.co.uk/what-we-offer/emergency-care#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://parkerandcrowther.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Offer",
"item": "https://parkerandcrowther.co.uk/what-we-offer"
},
{
"@type": "ListItem",
"position": 3,
"name": "Emergency Care"
}
]
},
{
"@type": "WebSite",
"@id": "https://parkerandcrowther.co.uk/#website",
"url": "https://parkerandcrowther.co.uk/",
"name": "Parker & Crowther Vets",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://parkerandcrowther.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
46Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 1 |
| /about-us/ | 7 | 1 |
| /what-we-offer/ | 11 | 1 |
| /register/ | 7 | 1 |
| /contact-us/ | 7 | 1 |
| /what-we-offer/emergency-care/ | 7 | 1 |
Explore the other reputation pillars for Parker & Crowther Vets
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Parker & Crowther Vets, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Parker & Crowther Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.parkerandcrowther.co.uk to view the most current version of its content and see directly what this company is about and what it offers.