Pet Perfection
(http://www.petperfection.net) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is anchored in physical location and licensing, but there are minor digital gaps. While ‘advice on care and husbandry’ is promised, there is no Person schema or ‘Meet the Team’ section to link this expertise to specific qualified individuals. The structured data is basic (WebPage, BreadcrumbList) and lacks specific PetStore or LocalBusiness schema that would link the brand to its social profiles or official registrations, resulting in a slight authority disconnect.
The site makes very few performance claims, focusing instead on inventory and availability. The claim of ‘offering a high standard of service’ is general but is mitigated by the highly detailed ‘Delivery & Returns’ page which provides transparent pricing and terms. There is no disconnect between the promise of a ‘large range of pet products’ and the evidence of 978 results in the Dog category alone.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.petperfection.net/",
"url": "https://www.petperfection.net/",
"name": "Home - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"datePublished": "2020-03-17T08:47:26+00:00",
"dateModified": "2026-04-07T09:22:05+00:00",
"breadcrumb": {
"@id": "https://www.petperfection.net/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.petperfection.net/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/delivery-and-returns/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.petperfection.net/delivery-and-returns/",
"url": "https://www.petperfection.net/delivery-and-returns/",
"name": "Delivery & Returns - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"primaryImageOfPage": {
"@id": "https://www.petperfection.net/delivery-and-returns/#primaryimage"
},
"image": {
"@id": "https://www.petperfection.net/delivery-and-returns/#primaryimage"
},
"thumbnailUrl": "https://www.petperfection.net/wp-content/uploads/DELIVERYBANNER-700x205.png",
"datePublished": "2020-03-17T16:39:22+00:00",
"dateModified": "2026-01-14T10:28:20+00:00",
"breadcrumb": {
"@id": "https://www.petperfection.net/delivery-and-returns/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.petperfection.net/delivery-and-returns/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.petperfection.net/delivery-and-returns/#primaryimage",
"url": "https://www.petperfection.net/wp-content/uploads/DELIVERYBANNER.png",
"contentUrl": "https://www.petperfection.net/wp-content/uploads/DELIVERYBANNER.png",
"width": 1536,
"height": 450
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/delivery-and-returns/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petperfection.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Delivery & Returns"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.petperfection.net"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Delivery & Returns",
"@id": "https://www.petperfection.net/delivery-and-returns/"
}
}
]
}
]
/dog-washing/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.petperfection.net/dog-washing/",
"url": "https://www.petperfection.net/dog-washing/",
"name": "Dog Washing - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"datePublished": "2020-06-22T15:55:43+00:00",
"dateModified": "2020-06-23T08:36:42+00:00",
"breadcrumb": {
"@id": "https://www.petperfection.net/dog-washing/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.petperfection.net/dog-washing/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/dog-washing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petperfection.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dog Washing"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.petperfection.net"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Dog Washing",
"@id": "https://www.petperfection.net/dog-washing/"
}
}
]
}
]
/my-account/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.petperfection.net/my-account/",
"url": "https://www.petperfection.net/my-account/",
"name": "My account - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"datePublished": "2020-03-11T14:51:58+00:00",
"breadcrumb": {
"@id": "https://www.petperfection.net/my-account/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.petperfection.net/my-account/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/my-account/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petperfection.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "My account"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.petperfection.net"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "My account",
"@id": "https://www.petperfection.net/my-account/"
}
}
]
}
]
/contact-us/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.petperfection.net/contact-us/",
"url": "https://www.petperfection.net/contact-us/",
"name": "Contact Us - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"datePublished": "2020-03-17T16:57:32+00:00",
"dateModified": "2022-03-14T12:25:39+00:00",
"breadcrumb": {
"@id": "https://www.petperfection.net/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.petperfection.net/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petperfection.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.petperfection.net"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Contact Us",
"@id": "https://www.petperfection.net/contact-us/"
}
}
]
}
]
/product-category/dog/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.petperfection.net/product-category/dog/",
"url": "https://www.petperfection.net/product-category/dog/",
"name": "Dog - Pet Perfection",
"isPartOf": {
"@id": "https://www.ww.petperfection.net/#website"
},
"breadcrumb": {
"@id": "https://www.petperfection.net/product-category/dog/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.petperfection.net/product-category/dog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.petperfection.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ww.petperfection.net/#website",
"url": "https://www.ww.petperfection.net/",
"name": "Pet Perfection",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ww.petperfection.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.petperfection.net"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Dog",
"@id": "https://www.petperfection.net/product-category/dog/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
18Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /delivery-and-returns/ | 2 | 1 |
| /dog-washing/ | 2 | 1 |
| /my-account/ | 0 | 1 |
| /contact-us/ | 2 | 1 |
| /product-category/dog/ | 4 | 1 |
Explore the other reputation pillars for Pet Perfection
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Pet Perfection, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pet Perfection: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.petperfection.net to view the most current version of its content and see directly what this company is about and what it offers.