Potton Veterinary Surgery
(http://www.pottonvets.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through named professional qualifications. The Home Visits page identifies the Practice Owner as Alan Shackleton BVSc(Pret), CertVR, specifically highlighting his status as an ‘Advanced practitioner in Veterinary Diagnostic Imaging.’ Schema data correctly identifies the business as a MedicalBusiness with precise geo-coordinates and opening hours. The only minor gap is the lack of a dedicated ‘Team’ page to link all mentioned practitioners (Rene, Beth, Carla) to their RCVS registration numbers.
The site avoids bold, unsubstantiated performance claims. Instead of claiming to be ‘the best in the UK,’ it focuses on being ‘your local independent vet.’ Clinical success is demonstrated through 15,000 characters of detailed client reviews that mention specific treatments (ultrasound, X-rays, keyhole surgery) rather than through marketing-driven superlatives.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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"dateModified": "2026-03-18T10:15:37+00:00",
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"description": "Join our exclusive Pet Health Club. Complete, affordable, worry-free preventative healthcare for pets - Call for more information or Join online today",
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"description": "Join our Pet Health Club today,\r\nthe very best preventative healthcare for your best friend\r\nKeep your pet healthy\r\nSimple monthly payments\r\nSave money every year\r\nGive your pet the best care\r\nOur Pet Health Club is designed to provide all the routine preventative health care that your pet will need throughout the year at a substantial discount, with the convenience of monthly direct debit payments. All at a substantial discount!\r\n\r\n\r\nWhat's included?\r\n\r\n\r\nHow much is it?\r\n\r\nWhat's included?\r\nPet Health Club membership provides the most comprehensive and cost-effective way to give your pet everything they need to stay healthy\r\nPet Health Club membership includes:\r\nTwice yearly full health checks\r\nParasite control program\r\nIncluding comprehensive flea, external parasite and worm control and also lung worm control in dogs\r\nAnnual vaccination\r\n10% discount on an initial or booster vaccination if required within the first three months of membership, then INCLUDED for the life of your membership.\r\nMembership includes all these FREE benefits:\r\n\r\n \tNurse consultations - (clipping nails, expressing anal glands, tick removal etc)\r\n \tWeight clinics\r\n \tNutritional advice\r\n \tDevelopmental checks\r\n\r\nPlus! 10% Discount off the cost of many other preventative healthcare services including:\r\n\r\n \tInitial consultations\r\n \tNeutering\r\n \tMicrochipping\r\n \tProphylactic dental treatments\r\n \tAdditional vaccinations or parasite control treatments\r\n \tBlood pressure screening\r\n \tWellness blood and urine tests (including pre-anaesthetic blood tests)\r\n \tBehavioural consultations\r\n \tDiets\r\n\r\nCall the practice on 01767 260007 or join online:\r\n\r\nJoin Online\r\n\r\nHow much is it?\r\n\r\nCat\r\n£13.00/month\r\n\r\nSmall Dog\r\n(<10kg)\r\n£14.00/month\r\n\r\nMedium Dog\r\n(10-25kg)\r\n£17.00/month\r\n\r\nLarge Dog\r\n(25-40kg)\r\n£21.00/month\r\n\r\nX-Large Dog\r\n(40-60kg)\r\n£22.50/month\r\n\r\nXX Large Dog\r\n(60kg-75kg)\r\n£29.00/month\r\n\r\n\r\nJoin Online\r\n\r\nHow do I join?\r\nIt's easy!\r\nYou can join the Pet Health Club online, by phone, or in the practice.\r\n\r\nYou’ll just need your bank account details, so we can set up your direct debit.\r\n\r\nJoining takes no more than 2 minutes and you’ll have the peace of mind that comes with knowing your pet receives the very best in year-round preventative healthcare.\r\n\r\nCall the practice on 01767 260007 or join online:\r\n\r\n\r\nJoin Online"
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"dateModified": "2026-05-19T11:36:30+00:00",
"description": "An RCVS qualified Vet Home Visit starts from only £10.00. The Potton Vets ‘vet home visit’ service is the same great service in the comfort of your home",
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"description": "Vet Home Visits\r\nAsk for prices to receive an RCVS-qualified Vet Home Visit.\r\nPlease call or use the form on this page to book a visit to your home:\r\n01767 260007\r\n\r\nRequest A Home Visit\r\n\r\nWe will call you back\r\nFill in your contact details below and we will call you back at a convenient time.\r\n\r\nThe earlier you book, and the more flexible you are – the lower the visit fee.\r\n\r\n\n \n EmailThis field is for validation purposes and should be left unchanged.First Name*Last Name*Phone*When is a convenient time to call you?*When should we call you? *ASAPThis MorningThis AfternoonTomorrow MorningTomorrow AfternoonEmail*\n \n MessageWould you like to know more about the Potton Vets Pet Healthcare Club?Would you like to know more about the Potton Vets Pet Healthcare Club? - The best way to budget monthly whilst giving your pet the best life-long care possible.\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tYes please, I'd like to hear more\n\t\t\t\t\t\t\tClick below to receive useful updates and pet offers via emailClick below to receive useful updates and pet offers via email\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tYes, I would like to receive offers\n\t\t\t\t\t\t\tThis form collects your data.*\nThis form collects your data. For more information on how we deal with your data please see our Privacy Policy. \n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tPlease check to agree this is ok\n\t\t\t\t\t\t\t\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\r\nIdeal for pet owners with multiple animals and for cats and dogs who are too scared to visit us at the vet practice\r\nThe Potton Vets ‘vet home visit’ service is the same great service, just in the comfort of your home...\r\nAt Potton Vets we recognise that home visits are important for people and their pets, and make it easy for our clients to arrange a home visit – arrange an appointment by using the form on this page – we’ll call you back!.\r\n\r\nIf you have lots of pets it may be easier and less stressful for us to come to you.\r\n\r\nIf your pet doesn’t travel very well or becomes very stressed coming to the surgery a home visit may be a good solution. Animals with ongoing health problems are sometimes more comfortable being looked after at home.\r\nWhat our clients say about us…\r\n Michael Adams19:28 07 Dec 17What an amazing practice, full of amazing people. Two of my boys were recently treated and the service given was outstanding. I’m a soppy cat dad of thee fur babies and couldn’t of been happier with the treatment Splodge and Oliver received. Thank you all so much �Nicola Hutchison17:36 01 Oct 17My dog gunner a gorgeous golden lab .... very well known to Alan and Renee over the the last 12 years for his unlucky mishaps ... his car accidents ... his collapsed lung ....both his back legs with crucia ligaments and not to forget his fetish for socks !!! Opened up 3 times to have them removed after being very close to death ... we did say he needed a zip putting in ... and the copious amount s of times we managed to get him to the vets before the socks digested !! His medical record makes a good read as did his x rays x unfortunately 4 weeks ago he was diagnosed with an aggressive form of cancer which we decided not to treat and give palliative care only .... the quality of care was absolutely amazing !! I cannot stress enough how much support we received from all the team at the end x the back room was cleared out and blankets layed on the floor for all of us ... 11 people in total ... so that we could be with him till the end x it was so very sad and we were all distraught but it was as we wanted and it was perfect !!! We were given all the time we needed before and after ,Tissues put out and candles burning , the little things did not go unnoticed . a massive thank you to all in everything you did and said to us to help us through a very sad time xxx \r\nHome visit appointments are available to book:\r\nLimited availability, please call the practice to arrange:\r\nCall: 01767 260007\r\nThe ‘Vet Home Visit’ service covers the following areas in Bedfordshire:\r\n\r\n\r\nWho is this service ideal for?\r\n\r\n \tPets (or their owners) who dislike visiting a surgery\r\n \tPets who are stressed or in pain\r\n \tMultiple pets, where it is easier for us to come to you\r\n \tOwners who find it more convenient to be seen at home\r\n \tLong-term or chronic treatments\r\n \tEnd of life treatment (Pet Euthanasia)\r\n\r\n\r\nRequest A Home Visit\r\n\r\nBooking a vet home visit is easy.\r\nUse the form on this page to request an appointment – we’ll call you back when it’s convenient to you – simply let us know when you’d like to receive a call when you fill out your form. This service is available to existing clients only.\r\n\r\nWe look forward to visiting you soon.\r\n\r\n\r\nRequest A Call Back\r\n\r\n\r\nAlan Shackleton BVSc(Pret), CertVR\r\n\r\nPractice Owner\r\nAdvanced practitioner in Veterinary Diagnostic Imaging, MRCVS\r\nHome visit appointments are available to book:\r\nLimited availability, please call the practice to arrange:\r\nCall: 01767 260007\r\n* Consultation and treatment fees are charged on top of your visit fee – please ask for details when booking your appointment."
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"description": "To re-order medication, food, or other products please either call 01767 260007 or complete the request form below.\r\n\r\nPlease allow two days for requests to be processed.\r\n\r\n\n \n FacebookThis field is for validation purposes and should be left unchanged.Your DetailsFirst Name*Surname*Email address\n \n Telephone*What would you like to order?Pet's Name*Medication, food or productSign up for updates?*Potton Vets would like to send you occasional communications about our veterinary services at the practice and any existing services we feel will be of interest to you. Please check below to opt in to marketing. You may unsubscribe from our mailing list at any time by using the link in any of the marketing emails we send you.\n\t\t\t\n\t\t\t\t\n\t\t\t\tYes\n\t\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\tNo"
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🛡️ Trust Signals — external proof links that back the declared identity
694Review mentions (all pages)
50External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 632 | 43 |
| /pet-health-club/ | 9 | 1 |
| /home-visits/ | 26 | 3 |
| /prescriptions/ | 9 | 1 |
| /vidivet-video-vet-advice/ | 9 | 1 |
| /book-appointment/ | 9 | 1 |
Explore the other reputation pillars for Potton Veterinary Surgery
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Potton Veterinary Surgery, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Potton Veterinary Surgery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.pottonvets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.