Sergeant's® (Sentry)
(https://sergeants.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
0
Impact Weight: 15 / 100
0% Reputation
There is a total absence of named veterinary experts or scientific researchers despite mentions of an expert library. Furthermore, the technical implementation shows $0.00 pricing for all products in the catalog, and the Schema structured data identifies the entity as Sentry without sameAs links to confirm the Sergeant’s brand digital footprint.
Marketing assertions like trusted formulas and expert library are never demonstrated through clinical studies, safety certifications, or named partnerships. The site tells the user the products are trusted but provides no forensic evidence to prove it beyond its founding date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sergeants.com/",
"url": "https://sergeants.com/",
"name": "Sergeant's® | Sergeant's®: Caring for Pets Since 1868",
"isPartOf": {
"@id": "https://sergeants.com/#website"
},
"about": {
"@id": "https://sergeants.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://sergeants.com/#primaryimage"
},
"image": {
"@id": "https://sergeants.com/#primaryimage"
},
"thumbnailUrl": "https://sergeants.com/wp-content/uploads/2021/02/Homepage_Hero_GettyImages-1290887067.jpg",
"datePublished": "2020-10-20T13:47:22+00:00",
"dateModified": "2022-05-18T23:06:38+00:00",
"description": "For over 150 years, Sergeant’s® has provided pet parents with affordable pet care. From shampoos to flea and tick solutions, our trusted formulas help save you money and protect your pet.",
"breadcrumb": {
"@id": "https://sergeants.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sergeants.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/#primaryimage",
"url": "https://sergeants.com/wp-content/uploads/2021/02/Homepage_Hero_GettyImages-1290887067.jpg",
"contentUrl": "https://sergeants.com/wp-content/uploads/2021/02/Homepage_Hero_GettyImages-1290887067.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://sergeants.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sergeants.com/#website",
"url": "https://sergeants.com/",
"name": "Sentry",
"description": "Sergeant's®: Caring for Pets Since 1868",
"publisher": {
"@id": "https://sergeants.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sergeants.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://sergeants.com/#organization",
"name": "Sentry",
"url": "https://sergeants.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/#/schema/logo/image/",
"url": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"contentUrl": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"width": "1024",
"height": "1024",
"caption": "Sentry"
},
"image": {
"@id": "https://sergeants.com/#/schema/logo/image/"
}
}
]
}
/faq/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sergeants.com/faq/",
"url": "https://sergeants.com/faq/",
"name": "FAQ (Frequently-Asked Questions) | Sergeant's®",
"isPartOf": {
"@id": "https://sergeants.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sergeants.com/faq/#primaryimage"
},
"image": {
"@id": "https://sergeants.com/faq/#primaryimage"
},
"thumbnailUrl": "https://sergeants.com/wp-content/uploads/2022/04/Headers_DT_FAQ.jpg",
"datePublished": "2022-04-13T02:35:02+00:00",
"dateModified": "2022-05-10T23:35:07+00:00",
"description": "Got questions? Find your answers and get back to the good stuff.",
"breadcrumb": {
"@id": "https://sergeants.com/faq/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sergeants.com/faq/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/faq/#primaryimage",
"url": "https://sergeants.com/wp-content/uploads/2022/04/Headers_DT_FAQ.jpg",
"contentUrl": "https://sergeants.com/wp-content/uploads/2022/04/Headers_DT_FAQ.jpg",
"width": 1920,
"height": 550
},
{
"@type": "BreadcrumbList",
"@id": "https://sergeants.com/faq/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sergeants.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQ (Frequently-Asked Questions)"
}
]
},
{
"@type": "WebSite",
"@id": "https://sergeants.com/#website",
"url": "https://sergeants.com/",
"name": "Sentry",
"description": "Sergeant's®: Caring for Pets Since 1868",
"publisher": {
"@id": "https://sergeants.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sergeants.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://sergeants.com/#organization",
"name": "Sentry",
"url": "https://sergeants.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/#/schema/logo/image/",
"url": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"contentUrl": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"width": "1024",
"height": "1024",
"caption": "Sentry"
},
"image": {
"@id": "https://sergeants.com/#/schema/logo/image/"
}
}
]
}
/product-category/dogs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://sergeants.com/product-category/dogs/",
"url": "https://sergeants.com/product-category/dogs/",
"name": "Sergeant's® | For Dogs",
"isPartOf": {
"@id": "https://sergeants.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sergeants.com/product-category/dogs/#primaryimage"
},
"image": {
"@id": "https://sergeants.com/product-category/dogs/#primaryimage"
},
"thumbnailUrl": "https://sergeants.com/wp-content/uploads/2021/02/00073091028659-P002092-3_FRNT.png",
"description": "Helping your dog look good and feel good is easy with Sergeant's® dog shampoos and flea and tick preventives.",
"breadcrumb": {
"@id": "https://sergeants.com/product-category/dogs/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/product-category/dogs/#primaryimage",
"url": "https://sergeants.com/wp-content/uploads/2021/02/00073091028659-P002092-3_FRNT.png",
"contentUrl": "https://sergeants.com/wp-content/uploads/2021/02/00073091028659-P002092-3_FRNT.png",
"width": 1920,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://sergeants.com/product-category/dogs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sergeants.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "For Dogs"
}
]
},
{
"@type": "WebSite",
"@id": "https://sergeants.com/#website",
"url": "https://sergeants.com/",
"name": "Sentry",
"description": "Sergeant's®: Caring for Pets Since 1868",
"publisher": {
"@id": "https://sergeants.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sergeants.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://sergeants.com/#organization",
"name": "Sentry",
"url": "https://sergeants.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/#/schema/logo/image/",
"url": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"contentUrl": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"width": "1024",
"height": "1024",
"caption": "Sentry"
},
"image": {
"@id": "https://sergeants.com/#/schema/logo/image/"
}
}
]
}
/product-category/cats/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://sergeants.com/product-category/cats/",
"url": "https://sergeants.com/product-category/cats/",
"name": "Sergeant's® | For Cats",
"isPartOf": {
"@id": "https://sergeants.com/#website"
},
"primaryImageOfPage": {
"@id": "https://sergeants.com/product-category/cats/#primaryimage"
},
"image": {
"@id": "https://sergeants.com/product-category/cats/#primaryimage"
},
"thumbnailUrl": "https://sergeants.com/wp-content/uploads/2021/02/00073091010906-PP006167_FRNT.png",
"description": "Keep your cat feeling and looking their best with Sergeant's® flea and tick preventives and shampoos for cats.",
"breadcrumb": {
"@id": "https://sergeants.com/product-category/cats/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/product-category/cats/#primaryimage",
"url": "https://sergeants.com/wp-content/uploads/2021/02/00073091010906-PP006167_FRNT.png",
"contentUrl": "https://sergeants.com/wp-content/uploads/2021/02/00073091010906-PP006167_FRNT.png",
"width": 1920,
"height": 1920
},
{
"@type": "BreadcrumbList",
"@id": "https://sergeants.com/product-category/cats/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://sergeants.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "For Cats"
}
]
},
{
"@type": "WebSite",
"@id": "https://sergeants.com/#website",
"url": "https://sergeants.com/",
"name": "Sentry",
"description": "Sergeant's®: Caring for Pets Since 1868",
"publisher": {
"@id": "https://sergeants.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sergeants.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://sergeants.com/#organization",
"name": "Sentry",
"url": "https://sergeants.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sergeants.com/#/schema/logo/image/",
"url": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"contentUrl": "https://sergeants.wpengine.com/wp-content/uploads/2020/12/Sentry_Black.svg",
"width": "1024",
"height": "1024",
"caption": "Sentry"
},
"image": {
"@id": "https://sergeants.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
194Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 0 |
| /faq/ | 38 | 0 |
| /product-category/dogs/ | 62 | 0 |
| /product-category/cats/ | 56 | 0 |
Explore the other reputation pillars for Sergeant's® (Sentry)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sergeant's® (Sentry), captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sergeant's® (Sentry): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sergeants.com to view the most current version of its content and see directly what this company is about and what it offers.