Shauna's Pet Shop
(https://www.shaunaspetshop.ie) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
The business establishes local authority with a physical address and clear opening hours in its schema data, but lacks professional Person schema for named experts. Staff members Lisa (trainer/groomer) and Robert are mentioned as knowledge sources but have no digital footprint or SameAs links to professional certifications. The technical implementation is slightly dated, with a missing H1 on the homepage and a high reliance on static testimonials from five years prior. There is no mention of RCVS registration or specific veterinary qualifications for the staff, despite offering advanced care advice.
The boldest performance claim is the No1 Pet Shop assertion, which is never demonstrated through metrics or certificates. Most other claims relate to delivery speed (1-2 days) and animal welfare guarantees, which are backed by specific, enforceable policy text. The disconnect is temporal; the site performs like a 2021 business operating in 2026, failing to refresh its proof points to match its claimed market leadership.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "PetStore",
"@id": "https://www.shaunaspetshop.ie/#global_business",
"name": "Shauna's Pet Shop",
"address": {
"@type": "PostalAddress",
"streetAddress": "5 Capel Street, Ground Floor & Basement",
"addressLocality": "Dublin 1",
"addressRegion": "Leinster, Dublin",
"postalCode": "D01 TH76",
"addressCountry": "IE"
},
"email": "contactshaunaspetshop@gmail.com",
"telephone": "01 532 7660",
"priceRange": "$$",
"url": "https://www.shaunaspetshop.ie",
"review": {
"0": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jordan via Google Reviews"
},
"name": "Nothing but positive feedback",
"datePublished": "09/04/2021",
"description": "I’ve been shopping here for pet stuff for a while now. Shauna’s pet store is definitely one of the best pet stores in Dublin, in my opinion. Nothing but positive feedback for this place. They sell a really diverse selection of products for your pets including food, hygiene products and toys. There’s a lot to choose from and the staff are always so friendly. The toys are very very durable. The woof and purr pizza toy is able to withstand two hyperactive Jack Russell Terriers so I recommend them. ",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"1": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Kerrie via Google Reviews"
},
"name": "If I could give more stars I would!",
"datePublished": "22/03/2022",
"description": "Such an amazing petshop with amazing people who care so much about the animals i'll never shop anywhere else Lisa helped us so much I would give more stars if possible!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"2": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Chloe via Google Reviews"
},
"name": "The delivery service is amazing",
"datePublished": "02/02/2022",
"description": "Shauna's Petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"3": {
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"@type": "Person",
"name": "Chloe via Google Reviews"
},
"name": "The best care and advice",
"datePublished": "01/10/2021",
"description": "Shauna's petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"4": {
"@type": "Review",
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"@type": "Person",
"name": "Fiona via Google Reviews"
},
"name": "So knowledgeable about axolotls",
"datePublished": "12/04/2022",
"description": "Absolutely amazing so knowledgeable about axolotls I was absolutely lost with no local petshops having any idea but the staff here are amazing!!!",
"reviewRating": {
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"ratingValue": 5
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"image": "https://www.shaunaspetshop.ie/uploads/qdXto68z/shutterstock_1303826803.jpg",
"logo": "https://www.shaunaspetshop.ie/uploads/ZJU0Uh0z/Shanua_Logo_Black.jpg",
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/shop/
{
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"@id": "https://www.shaunaspetshop.ie/#global_business",
"name": "Shauna's Pet Shop",
"address": {
"@type": "PostalAddress",
"streetAddress": "5 Capel Street, Ground Floor & Basement",
"addressLocality": "Dublin 1",
"addressRegion": "Leinster, Dublin",
"postalCode": "D01 TH76",
"addressCountry": "IE"
},
"email": "contactshaunaspetshop@gmail.com",
"telephone": "01 532 7660",
"priceRange": "$$",
"url": "https://www.shaunaspetshop.ie",
"review": {
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"@type": "Person",
"name": "Jordan via Google Reviews"
},
"name": "Nothing but positive feedback",
"datePublished": "09/04/2021",
"description": "I’ve been shopping here for pet stuff for a while now. Shauna’s pet store is definitely one of the best pet stores in Dublin, in my opinion. Nothing but positive feedback for this place. They sell a really diverse selection of products for your pets including food, hygiene products and toys. There’s a lot to choose from and the staff are always so friendly. The toys are very very durable. The woof and purr pizza toy is able to withstand two hyperactive Jack Russell Terriers so I recommend them. ",
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"description": "Such an amazing petshop with amazing people who care so much about the animals i'll never shop anywhere else Lisa helped us so much I would give more stars if possible!",
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"description": "Shauna's Petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
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"description": "Shauna's petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
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},
"name": "So knowledgeable about axolotls",
"datePublished": "12/04/2022",
"description": "Absolutely amazing so knowledgeable about axolotls I was absolutely lost with no local petshops having any idea but the staff here are amazing!!!",
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/reptiles/
{
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"name": "Shauna's Pet Shop",
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},
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"telephone": "01 532 7660",
"priceRange": "$$",
"url": "https://www.shaunaspetshop.ie",
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"description": "I’ve been shopping here for pet stuff for a while now. Shauna’s pet store is definitely one of the best pet stores in Dublin, in my opinion. Nothing but positive feedback for this place. They sell a really diverse selection of products for your pets including food, hygiene products and toys. There’s a lot to choose from and the staff are always so friendly. The toys are very very durable. The woof and purr pizza toy is able to withstand two hyperactive Jack Russell Terriers so I recommend them. ",
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"description": "Such an amazing petshop with amazing people who care so much about the animals i'll never shop anywhere else Lisa helped us so much I would give more stars if possible!",
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"description": "Shauna's petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
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},
"name": "So knowledgeable about axolotls",
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/terms-and-conditions/
{
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"name": "Shauna's Pet Shop",
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"review": {
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"description": "I’ve been shopping here for pet stuff for a while now. Shauna’s pet store is definitely one of the best pet stores in Dublin, in my opinion. Nothing but positive feedback for this place. They sell a really diverse selection of products for your pets including food, hygiene products and toys. There’s a lot to choose from and the staff are always so friendly. The toys are very very durable. The woof and purr pizza toy is able to withstand two hyperactive Jack Russell Terriers so I recommend them. ",
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/shipping/
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"openingHoursSpecification": {
"0": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Monday",
"opens": "10:00",
"closes": "18:00"
},
"1": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Tuesday",
"opens": "10:00",
"closes": "18:00"
},
"2": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Wednesday",
"opens": "10:00",
"closes": "18:00"
},
"3": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Thursday",
"opens": "10:00",
"closes": "18:00"
},
"4": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Friday",
"opens": "10:00",
"closes": "18:00"
},
"_items_truncated": true
},
"image": "https://www.shaunaspetshop.ie/uploads/qdXto68z/shutterstock_1303826803.jpg",
"logo": "https://www.shaunaspetshop.ie/uploads/ZJU0Uh0z/Shanua_Logo_Black.jpg",
"_truncated": true,
"_original_size": 16669
}
/privacy-policy/
{
"@context": "http://schema.org",
"@type": "PetStore",
"@id": "https://www.shaunaspetshop.ie/#global_business",
"name": "Shauna's Pet Shop",
"address": {
"@type": "PostalAddress",
"streetAddress": "5 Capel Street, Ground Floor & Basement",
"addressLocality": "Dublin 1",
"addressRegion": "Leinster, Dublin",
"postalCode": "D01 TH76",
"addressCountry": "IE"
},
"email": "contactshaunaspetshop@gmail.com",
"telephone": "01 532 7660",
"priceRange": "$$",
"url": "https://www.shaunaspetshop.ie",
"review": {
"0": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Jordan via Google Reviews"
},
"name": "Nothing but positive feedback",
"datePublished": "09/04/2021",
"description": "I’ve been shopping here for pet stuff for a while now. Shauna’s pet store is definitely one of the best pet stores in Dublin, in my opinion. Nothing but positive feedback for this place. They sell a really diverse selection of products for your pets including food, hygiene products and toys. There’s a lot to choose from and the staff are always so friendly. The toys are very very durable. The woof and purr pizza toy is able to withstand two hyperactive Jack Russell Terriers so I recommend them. ",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"1": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Kerrie via Google Reviews"
},
"name": "If I could give more stars I would!",
"datePublished": "22/03/2022",
"description": "Such an amazing petshop with amazing people who care so much about the animals i'll never shop anywhere else Lisa helped us so much I would give more stars if possible!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"2": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Chloe via Google Reviews"
},
"name": "The delivery service is amazing",
"datePublished": "02/02/2022",
"description": "Shauna's Petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"3": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Chloe via Google Reviews"
},
"name": "The best care and advice",
"datePublished": "01/10/2021",
"description": "Shauna's petshop is the best pet store I've been to in a long time, all the staff are very helpful and friendly. The staff here will ensure you know how to look after your pets with the best care and advice. I got my leopard gecko, Ducky, here and she's doing amazing.\nAnytime I have any questions and messaged the store in Instagram they're very good at getting back to you and they're always willing to help you improve your animal care!\nI ordered online the other day and received my order this mo",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"4": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Fiona via Google Reviews"
},
"name": "So knowledgeable about axolotls",
"datePublished": "12/04/2022",
"description": "Absolutely amazing so knowledgeable about axolotls I was absolutely lost with no local petshops having any idea but the staff here are amazing!!!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
}
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": 32,
"ratingValue": 5
},
"openingHoursSpecification": {
"0": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Monday",
"opens": "10:00",
"closes": "18:00"
},
"1": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Tuesday",
"opens": "10:00",
"closes": "18:00"
},
"2": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Wednesday",
"opens": "10:00",
"closes": "18:00"
},
"3": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Thursday",
"opens": "10:00",
"closes": "18:00"
},
"4": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": "http://schema.org/Friday",
"opens": "10:00",
"closes": "18:00"
},
"_items_truncated": true
},
"image": "https://www.shaunaspetshop.ie/uploads/qdXto68z/shutterstock_1303826803.jpg",
"logo": "https://www.shaunaspetshop.ie/uploads/ZJU0Uh0z/Shanua_Logo_Black.jpg",
"_truncated": true,
"_original_size": 16669
}
🛡️ Trust Signals — external proof links that back the declared identity
1449Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 198 | 3 |
| /shop/ | 198 | 2 |
| /reptiles/ | 458 | 2 |
| /terms-and-conditions/ | 198 | 2 |
| /shipping/ | 199 | 2 |
| /privacy-policy/ | 198 | 2 |
Explore the other reputation pillars for Shauna's Pet Shop
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Shauna's Pet Shop, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Shauna's Pet Shop: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.shaunaspetshop.ie to view the most current version of its content and see directly what this company is about and what it offers.