SPORTMiX (Midwestern Pet Foods)
(https://sportmix.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site references Grandpa Nunn and CEO David Kim, but fails to connect them via Person schema or provide sameAs links to professional profiles. The most significant authority gap is the technical implementation; the Organization schema name (ULTIMATES) directly contradicts the website’s primary branding (SPORTMiX), which severely undermines the site’s digital authority and suggests a lack of technical oversight.
The brand positions itself as cutting-edge for active canines, yet the content fails to describe the actual technology or R&D behind this claim beyond ‘high protein.’ The Field Notes blog contains very recent dates (May 2026), but the content remains at a basic level (e.g., How to Get Rid of Fleas) rather than substantiating the performance nutrition claims promised in the hero sections.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sportmix.com/",
"url": "https://www.sportmix.com/",
"name": "SPORTMiX | Quality Food for Your Pet",
"isPartOf": {
"@id": "https://www.sportmix.com/#website"
},
"about": {
"@id": "https://www.sportmix.com/#organization"
},
"datePublished": "2021-07-06T16:15:00+00:00",
"dateModified": "2026-04-02T18:57:57+00:00",
"description": "All of our SPORTMiX® formulas deliver great taste, digestibility and 100% complete and balanced pet nutrition.",
"breadcrumb": {
"@id": "https://www.sportmix.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sportmix.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sportmix.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sportmix.com/#website",
"url": "https://www.sportmix.com/",
"name": "SPORTMiX®",
"description": "",
"publisher": {
"@id": "https://www.sportmix.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sportmix.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sportmix.com/#organization",
"name": "ULTIMATES® Natural Pet Food",
"url": "https://www.sportmix.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sportmix.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "ULTIMATES® Natural Pet Food"
},
"image": {
"@id": "https://www.sportmix.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ultimatespetfood",
"https://x.com/UltimatesPet",
"https://www.instagram.com/ultimatespetfood"
]
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sportmix.com/our-story/",
"url": "https://www.sportmix.com/our-story/",
"name": "Our Story | SPORTMiX®",
"isPartOf": {
"@id": "https://www.sportmix.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sportmix.com/our-story/#primaryimage"
},
"image": {
"@id": "https://www.sportmix.com/our-story/#primaryimage"
},
"thumbnailUrl": "https://www.sportmix.com/wp-content/uploads/location-map.png",
"datePublished": "2021-06-30T19:02:02+00:00",
"dateModified": "2026-01-27T14:18:50+00:00",
"description": "At SPORTMiX® we’ve been feeding pets for generations. We’re a family owned business now in our fourth generation.",
"breadcrumb": {
"@id": "https://www.sportmix.com/our-story/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sportmix.com/our-story/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sportmix.com/our-story/#primaryimage",
"url": "https://www.sportmix.com/wp-content/uploads/location-map.png",
"contentUrl": "https://www.sportmix.com/wp-content/uploads/location-map.png",
"width": 800,
"height": 590
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sportmix.com/our-story/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sportmix.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sportmix.com/#website",
"url": "https://www.sportmix.com/",
"name": "SPORTMiX®",
"description": "",
"publisher": {
"@id": "https://www.sportmix.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sportmix.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sportmix.com/#organization",
"name": "ULTIMATES® Natural Pet Food",
"url": "https://www.sportmix.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sportmix.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "ULTIMATES® Natural Pet Food"
},
"image": {
"@id": "https://www.sportmix.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ultimatespetfood",
"https://x.com/UltimatesPet",
"https://www.instagram.com/ultimatespetfood"
]
}
]
}
/caninex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sportmix.com/caninex/",
"url": "https://www.sportmix.com/caninex/",
"name": "Canine X | SPORTMiX®",
"isPartOf": {
"@id": "https://www.sportmix.com/#website"
},
"datePublished": "2024-09-17T19:17:46+00:00",
"dateModified": "2024-11-21T15:57:20+00:00",
"description": "CanineX™ performance nutrition supports active canines through this cutting-edge, high protein, high energy formula that targets performance, strength and endurance.",
"breadcrumb": {
"@id": "https://www.sportmix.com/caninex/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sportmix.com/caninex/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sportmix.com/caninex/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sportmix.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Canine X"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sportmix.com/#website",
"url": "https://www.sportmix.com/",
"name": "SPORTMiX®",
"description": "",
"publisher": {
"@id": "https://www.sportmix.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sportmix.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sportmix.com/#organization",
"name": "ULTIMATES® Natural Pet Food",
"url": "https://www.sportmix.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sportmix.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "ULTIMATES® Natural Pet Food"
},
"image": {
"@id": "https://www.sportmix.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ultimatespetfood",
"https://x.com/UltimatesPet",
"https://www.instagram.com/ultimatespetfood"
]
}
]
}
/children-of-fallen-patriots/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sportmix.com/children-of-fallen-patriots/",
"url": "https://www.sportmix.com/children-of-fallen-patriots/",
"name": "Children of Fallen Patriots | SPORTMiX®",
"isPartOf": {
"@id": "https://www.sportmix.com/#website"
},
"datePublished": "2022-01-28T16:51:18+00:00",
"dateModified": "2025-04-15T11:37:58+00:00",
"breadcrumb": {
"@id": "https://www.sportmix.com/children-of-fallen-patriots/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sportmix.com/children-of-fallen-patriots/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sportmix.com/children-of-fallen-patriots/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sportmix.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Children of Fallen Patriots"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sportmix.com/#website",
"url": "https://www.sportmix.com/",
"name": "SPORTMiX®",
"description": "",
"publisher": {
"@id": "https://www.sportmix.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sportmix.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.sportmix.com/#organization",
"name": "ULTIMATES® Natural Pet Food",
"url": "https://www.sportmix.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sportmix.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "ULTIMATES® Natural Pet Food"
},
"image": {
"@id": "https://www.sportmix.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/ultimatespetfood",
"https://x.com/UltimatesPet",
"https://www.instagram.com/ultimatespetfood"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 21 | 1 |
| /our-story/ | 8 | 1 |
| /caninex/ | 21 | 1 |
| /children-of-fallen-patriots/ | 8 | 1 |
This page presents a snapshot of public data from SPORTMiX (Midwestern Pet Foods), captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SPORTMiX (Midwestern Pet Foods): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sportmix.com to view the most current version of its content and see directly what this company is about and what it offers.