Triple Crown Nutrition
(https://triplecrownfeed.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
There is a minor authority gap regarding named experts; while the site invites users to ‘Contact Our Expert,’ there is no Person schema or specific veterinarian/nutritionist qualifications (e.g., BVSc, PhD) listed on the primary pages. The Organization schema is technically sound, including logo and social identification, but lacks sameAs links to industry certifications or professional bodies. The technical implementation is high-quality, with clean JSON-LD and a current dateModified of May 2026, suggesting active maintenance.
The marketing tone relies heavily on emotional ‘Love, Always’ framing, yet the Horse Health page demonstrates actual competence by discussing hindgut fermentation and laminitis risks. The disconnect is primarily between the ‘super premium’ marketing layer and the lack of visible clinical trials to support the ‘beyond compare’ superlative. Testimonials provide the only evidence for ‘peak level of health’ claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.triplecrownfeed.com/",
"url": "https://www.triplecrownfeed.com/",
"name": "Super Premium Horse Nutrition | Triple Crown Feed",
"isPartOf": {
"@id": "https://www.triplecrownfeed.com/#website"
},
"about": {
"@id": "https://www.triplecrownfeed.com/#organization"
},
"datePublished": "2021-05-18T15:45:42+00:00",
"dateModified": "2026-05-29T18:57:16+00:00",
"description": "Super premium horse feeds, forages, supplements, and functional wafers designed to meet your horse’s unique nutritional needs.",
"breadcrumb": {
"@id": "https://www.triplecrownfeed.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.triplecrownfeed.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.triplecrownfeed.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.triplecrownfeed.com/#website",
"url": "https://www.triplecrownfeed.com/",
"name": "Triple Crown Feed",
"description": "Triple Crown premium horse feed offers fixed formulas, quality ingredients and digestive aids to promote a healthy digestive tract and happy horse.",
"publisher": {
"@id": "https://www.triplecrownfeed.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.triplecrownfeed.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.triplecrownfeed.com/#organization",
"name": "Triple Crown Nutrition",
"url": "https://www.triplecrownfeed.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/",
"url": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"contentUrl": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"width": 1920,
"height": 768,
"caption": "Triple Crown Nutrition"
},
"image": {
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/"
}
}
]
}
/feed-selector/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.triplecrownfeed.com/feed-selector/",
"url": "https://www.triplecrownfeed.com/feed-selector/",
"name": "Feed Selector | Triple Crown Feed",
"isPartOf": {
"@id": "https://www.triplecrownfeed.com/#website"
},
"datePublished": "2021-05-18T15:50:12+00:00",
"dateModified": "2026-01-29T17:01:39+00:00",
"description": "Find the best horse feed for your horse’s unique needs. Use Triple Crown’s Feed Selector to help choose the right nutrition.",
"breadcrumb": {
"@id": "https://www.triplecrownfeed.com/feed-selector/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.triplecrownfeed.com/feed-selector/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.triplecrownfeed.com/feed-selector/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.triplecrownfeed.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Feed Selector"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.triplecrownfeed.com/#website",
"url": "https://www.triplecrownfeed.com/",
"name": "Triple Crown Feed",
"description": "Triple Crown premium horse feed offers fixed formulas, quality ingredients and digestive aids to promote a healthy digestive tract and happy horse.",
"publisher": {
"@id": "https://www.triplecrownfeed.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.triplecrownfeed.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.triplecrownfeed.com/#organization",
"name": "Triple Crown Nutrition",
"url": "https://www.triplecrownfeed.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/",
"url": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"contentUrl": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"width": 1920,
"height": 768,
"caption": "Triple Crown Nutrition"
},
"image": {
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/"
}
}
]
}
/store/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.triplecrownfeed.com/store/",
"url": "https://www.triplecrownfeed.com/store/",
"name": "Store | Triple Crown Feed",
"isPartOf": {
"@id": "https://www.triplecrownfeed.com/#website"
},
"datePublished": "2021-06-15T15:32:28+00:00",
"dateModified": "2026-01-29T16:39:52+00:00",
"description": "Super premium horse feeds, forages, supplements, and functional wafers crafted to meet your horse’s unique nutritional needs.",
"breadcrumb": {
"@id": "https://www.triplecrownfeed.com/store/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.triplecrownfeed.com/store/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.triplecrownfeed.com/store/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.triplecrownfeed.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Store"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.triplecrownfeed.com/#website",
"url": "https://www.triplecrownfeed.com/",
"name": "Triple Crown Feed",
"description": "Triple Crown premium horse feed offers fixed formulas, quality ingredients and digestive aids to promote a healthy digestive tract and happy horse.",
"publisher": {
"@id": "https://www.triplecrownfeed.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.triplecrownfeed.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.triplecrownfeed.com/#organization",
"name": "Triple Crown Nutrition",
"url": "https://www.triplecrownfeed.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/",
"url": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"contentUrl": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"width": 1920,
"height": 768,
"caption": "Triple Crown Nutrition"
},
"image": {
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/"
}
}
]
}
/horse-health/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.triplecrownfeed.com/horse-health/",
"url": "https://www.triplecrownfeed.com/horse-health/",
"name": "Horse Health | Triple Crown Feed",
"isPartOf": {
"@id": "https://www.triplecrownfeed.com/#website"
},
"datePublished": "2021-05-18T16:10:46+00:00",
"dateModified": "2026-02-01T00:15:50+00:00",
"description": "Explore Triple Crown resources on equine nutrition and care, including body condition, seasonal feeding, life stages, and common health challenges.",
"breadcrumb": {
"@id": "https://www.triplecrownfeed.com/horse-health/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.triplecrownfeed.com/horse-health/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.triplecrownfeed.com/horse-health/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.triplecrownfeed.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Horse Health"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.triplecrownfeed.com/#website",
"url": "https://www.triplecrownfeed.com/",
"name": "Triple Crown Feed",
"description": "Triple Crown premium horse feed offers fixed formulas, quality ingredients and digestive aids to promote a healthy digestive tract and happy horse.",
"publisher": {
"@id": "https://www.triplecrownfeed.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.triplecrownfeed.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.triplecrownfeed.com/#organization",
"name": "Triple Crown Nutrition",
"url": "https://www.triplecrownfeed.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/",
"url": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"contentUrl": "https://www.triplecrownfeed.com/wp-content/uploads/2021/06/horses-relaxing-in-a-clean-bright-stable.jpg",
"width": 1920,
"height": 768,
"caption": "Triple Crown Nutrition"
},
"image": {
"@id": "https://www.triplecrownfeed.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
32Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 1 |
| /feed-selector/ | 8 | 1 |
| /store/ | 8 | 1 |
| /horse-health/ | 8 | 1 |
Explore the other reputation pillars for Triple Crown Nutrition
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Triple Crown Nutrition, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Triple Crown Nutrition: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://triplecrownfeed.com to view the most current version of its content and see directly what this company is about and what it offers.