CVS Vets (CVS (UK) Limited)
(https://www.vetcollection.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists regarding the named veterinary team; while the site references a collection of talented people, it fails to provide names or RCVS registration numbers for individual practitioners. The schema_json contains valid Organization data for CVS House in Norfolk, but it lacks Person schema or sameAs links to professional profiles for its specialists. This makes the claim of specialist expertise unverifiable at the individual level.
The site makes bold claims regarding being the highest standard of healthcare and offering outstanding services without providing clinical audit data or client satisfaction metrics. These assertions remain in the marketing realm rather than the evidence realm. However, the mention of specific investments in facilities like the Broadleaf Vets in Sheffield provides a proxy for performance through infrastructure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.cvsvets.com/#organization",
"name": "CVS Vets",
"url": "https://www.cvsvets.com/",
"author": {
"@type": "Organization",
"name": "CVS Vets",
"legalName": "CVS (UK) Limited",
"description": "Pet wellbeing is our priority and it unites our people, practices and services.",
"url": "https://www.cvsvets.com/",
"logo": "https://www.cvsvets.com/assets/images/logo-colour.svg",
"image": "https://www.cvsvets.com/assets/images/logo-colour.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "CVS House, Owen Road",
"addressLocality": "Diss",
"addressCountry": "GB",
"addressRegion": "Norfolk",
"postalCode": "IP22 4ER"
},
"telephone": "n/a"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
}
]
}
]
/practice-finder/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Find Your Nearest Veterinary Practice",
"item": "https://www.cvsvets.com/practice-finder"
}
]
}
/about-us/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.cvsvets.com/#organization",
"name": "CVS Vets",
"url": "https://www.cvsvets.com/",
"author": {
"@type": "Organization",
"name": "CVS Vets",
"legalName": "CVS (UK) Limited",
"description": "Pet wellbeing is our priority and it unites our people, practices and services.",
"url": "https://www.cvsvets.com/",
"logo": "https://www.cvsvets.com/assets/images/logo-colour.svg",
"image": "https://www.cvsvets.com/assets/images/logo-colour.svg",
"address": {
"@type": "PostalAddress",
"streetAddress": "CVS House, Owen Road",
"addressLocality": "Diss",
"addressCountry": "GB",
"addressRegion": "Norfolk",
"postalCode": "IP22 4ER"
},
"telephone": "n/a"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us",
"item": "https://www.cvsvets.com/about-us"
}
]
}
]
/our-services/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Services",
"item": "https://www.cvsvets.com/our-services"
}
]
}
/healthy-pet-club/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Healthy Pet Club",
"item": "https://www.cvsvets.com/healthy-pet-club"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Important Information",
"acceptedAnswer": {
"@type": "Answer",
"text": "*10% discount does not apply to third party products sold by your practice or products and services provided at any of the CVS specialist‑led referral centres listed below: <ul> <li>Bristol Vet Specialists</li> <li>ChesterGates Veterinary Specialists</li> <li>Dovecote Veterinary Referrals</li> <li>East of England Veterinary Specialists</li> <li>Grove Referrals</li> <li>Lumbry Park Veterinary Specialists</li> <li>Manchester Veterinary Specialists</li> <li>Northern Ireland Veterinary Specialists</li> <li>Weighbridge Referral Centre</li> </ul> **Surgical extractions, endodontics, dental X-rays and other advanced dental procedures are not included in the fixed price but are subject to 10% Healthy Pet Club discount. ***Annual sample savings are based on annual average prices charged across our practices compared to purchasing the same goods and services received under the HPC loyalty scheme. Benefits, costs and savings vary depending on the type, size and age of your pet. Average savings do not include the additional savings that can be made with the additional benefits of 10% off of all products and services, 20% discount on selected lifetime care medications, dental discounts and multi pet discounts (£1 discount per month per pet). Full details are available on our <a href=\"https://www.vetcollection.co.uk/health-plans-and-products/healthy-pet-club/hpc-terms-and-conditions/\" title=\"Terms & Conditions page\">Terms & Conditions page</a>. The Healthy Pet Club loyalty scheme is run by <a href=\"https://www.cvsukltd.co.uk/\" title=\"CVS (UK) Ltd\">CVS (UK) Ltd</a> for its veterinary practices nationwide."
}
}
]
}
]
/health/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.cvsvets.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pet Care & Advice",
"item": "https://www.cvsvets.com/health"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 0 |
| /practice-finder/ | 0 | 0 |
| /about-us/ | 0 | 0 |
| /our-services/ | 0 | 0 |
| /healthy-pet-club/ | 0 | 0 |
| /health/ | 0 | 0 |
This page presents a snapshot of public data from CVS Vets (CVS (UK) Limited), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to CVS Vets (CVS (UK) Limited): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.vetcollection.co.uk to view the most current version of its content and see directly what this company is about and what it offers.