Village Veterinary Services
(http://www.villagevetsformby.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists as there are zero named veterinarians or veterinary nurses cited in the text, and no RCVS registration numbers are provided. The schema_json focuses on Organization and WebPage but lacks Person schema or sameAs links to professional profiles, which is a red flag for a clinical authority. The presence of a ‘Page not found’ error in the crawl suggests some technical maintenance gaps.
The disconnect is most visible in the ‘multi-award-winning’ claim which appears four times without evidence. While the clinical service claims (unlimited consults, home delivery) are substantiated by the pricing model, the broader reputation claims are marketing-heavy. The site promises ‘Latest Technology’ but demonstrates this only through a mobile app rather than specific clinical equipment specs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://villagevip.vet/",
"url": "https://villagevip.vet/",
"name": "Village Vets | Pet Care & Membership in Formby & Crosby",
"isPartOf": {
"@id": "https://villagevip.vet/#website"
},
"about": {
"@id": "https://villagevip.vet/#organization"
},
"primaryImageOfPage": {
"@id": "https://villagevip.vet/#primaryimage"
},
"image": {
"@id": "https://villagevip.vet/#primaryimage"
},
"thumbnailUrl": "https://villagevip.vet/wp-content/uploads/2025/05/Home-No-1.webp",
"datePublished": "2025-06-01T09:13:38+00:00",
"dateModified": "2025-10-23T06:42:40+00:00",
"description": "Village Veterinary in Formby & Crosby offers unlimited consultations, vaccinations, and free microchipping with our VIP membership plans.",
"breadcrumb": {
"@id": "https://villagevip.vet/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://villagevip.vet/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://villagevip.vet/#primaryimage",
"url": "https://villagevip.vet/wp-content/uploads/2025/05/Home-No-1.webp",
"contentUrl": "https://villagevip.vet/wp-content/uploads/2025/05/Home-No-1.webp",
"width": 2000,
"height": 1229,
"caption": "A tan dog with a collar stands alert in a pet store aisle"
},
{
"@type": "BreadcrumbList",
"@id": "https://villagevip.vet/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://villagevip.vet/#website",
"url": "https://villagevip.vet/",
"name": "Village Veterinary Services",
"description": "",
"publisher": {
"@id": "https://villagevip.vet/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://villagevip.vet/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://villagevip.vet/#organization",
"name": "Village Veterinary Services",
"url": "https://villagevip.vet/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://villagevip.vet/#/schema/logo/image/",
"url": "https://villagevip.vet/wp-content/uploads/2025/05/Site-Logo.svg",
"contentUrl": "https://villagevip.vet/wp-content/uploads/2025/05/Site-Logo.svg",
"width": 277,
"height": 49,
"caption": "Village Veterinary Services"
},
"image": {
"@id": "https://villagevip.vet/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /cdn-cgi/l/email-protection/ | 1 | 0 |
This page presents a snapshot of public data from Village Veterinary Services, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Village Veterinary Services: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.villagevetsformby.co.uk to view the most current version of its content and see directly what this company is about and what it offers.