Yarrah Organic Petfood

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(https://yarrah.com) 📸 Data Snapshot: June 20, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

13 Impact Weight: 15 / 100

87% Reputation

Diagnosis: Authority Gaps

Authority is generally well-established through detailed Organization and LocalBusiness schema, including a physical office address in Ermelo. A minor gap exists in Expert claims, as blog posts are authored by ‘Yarrah’ rather than named veterinary professionals with individual Person schema or SameAs links. Technical credibility is high, evidenced by a clean heading hierarchy and structured data that supports the primary business functions.

Evidence: Performance vs. Claims

The site’s marketing tone is mostly grounded in product facts, though it makes a bold claim regarding an ‘87% positive result rate’ following the transition to Yarrah. Unlike many sites in this industry, it provides specific proefpakket options at 50% discount to allow customers to verify performance claims themselves. The disconnect is minimal, as the site prioritizes utility and product selection over vague success metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
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                "@type": "WebSite",
                "@id": "https://www.yarrah.com/#website",
                "url": "https://www.yarrah.com/",
                "name": "Yarrah NL ",
                "description": "Yarrah is biologisch honden- en kattenvoer. Beter voor dier en planeet. Ontdek al onze biologische producten, van graanvrij tot vegetarisch.",
                "inLanguage": "nl-NL",
                "publisher": {
                    "@id": "https://www.yarrah.com/#organization"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://www.yarrah.com/search?search={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://www.yarrah.com/#webpage",
                "url": "https://www.yarrah.com/",
                "name": "Yarrah | Grootste in biologisch hondenvoer en kattenvoer",
                "description": "Yarrah is biologisch honden- en kattenvoer. Beter voor dier en planeet. Ontdek al onze biologische producten, van graanvrij tot vegetarisch.",
                "inLanguage": "nl-NL",
                "isPartOf": {
                    "@id": "https://www.yarrah.com/#website"
                },
                "primaryImageOfPage": {
                    "@type": "ImageObject",
                    "url": "https://www.yarrah.com/media/56/a6/16/1678871995/Yarrah_Bio_logo_dark.svg?ts=1726648115"
                }
            },
            {
                "@type": "Organization",
                "@id": "https://www.yarrah.com/#organization",
                "name": "Yarrah",
                "url": "https://www.yarrah.com/",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://www.yarrah.com/media/56/a6/16/1678871995/Yarrah_Bio_logo_dark.svg?ts=1726648115"
                },
                "contactPoint": [
                    {
                        "@type": "ContactPoint",
                        "contactType": "Klantenservice",
                        "telephone": "+31 800 34 44 38 88",
                        "email": "info@yarrah.com",
                        "areaServed": [
                            "ES",
                            "LU",
                            "FI",
                            "IT",
                            "FR",
                            "PL",
                            "IE",
                            "PT",
                            "AT",
                            "DE",
                            "NL",
                            "CZ",
                            "SE",
                            "DK",
                            "HU",
                            "BE",
                            "XI"
                        ],
                        "availableLanguage": [
                            "nl"
                        ],
                        "hoursAvailable": [
                            {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": [
                                    "Tuesday",
                                    "Wednesday",
                                    "Thursday"
                                ],
                                "opens": "09:00",
                                "closes": "16:30"
                            },
                            {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": "Friday",
                                "opens": "09:00",
                                "closes": "15:00"
                            }
                        ]
                    }
                ],
                "description": null,
                "foundingDate": null,
                "award": null,
                "sameAs": [
                    "https://www.facebook.com/Yarrah.Official",
                    "https://www.instagram.com/yarrah_official",
                    "https://www.linkedin.com/company/yarrah-organic-petfood",
                    "https://www.youtube.com/@yarrahpetfood"
                ]
            },
            {
                "@type": "BreadcrumbList",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.yarrah.com/",
                        "@id": "https://www.yarrah.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Categorys",
                        "item": "https://www.yarrah.com/navigation/020946c82beb4ce3b13ddd239bd5763e",
                        "@id": "https://www.yarrah.com/navigation/020946c82beb4ce3b13ddd239bd5763e"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Yarrah NL",
                        "item": "https://www.yarrah.com/navigation/0e0304b2546448c686f8050148fb8e49",
                        "@id": "https://www.yarrah.com/navigation/0e0304b2546448c686f8050148fb8e49"
                    }
                ]
            },
            {
                "@type": "SiteNavigationElement",
                "@id": "https://www.yarrah.com/#nav-katten",
                "name": "Katten",
                "url": "https://www.yarrah.com/kattenvoer/",
                "hasPart": [
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-katten-natvoer",
                        "name": "Natvoer",
                        "url": "https://www.yarrah.com/kattenvoer/natvoer"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-katten-kattenbrokken",
                        "name": "Kattenbrokken",
                        "url": "https://www.yarrah.com/kattenvoer/kattenbrokken/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-katten-snacks",
                        "name": "Snacks",
                        "url": "https://www.yarrah.com/kattenvoer/kattensnacks/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-katten-proefpakket",
                        "name": "Proefpakket",
                        "url": "https://www.yarrah.com/kattenvoer/proefpakket/"
                    }
                ]
            },
            {
                "@type": "SiteNavigationElement",
                "@id": "https://www.yarrah.com/#nav-honden",
                "name": "Honden",
                "url": "https://www.yarrah.com/hondenvoer/",
                "hasPart": [
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-honden-natvoer",
                        "name": "Natvoer",
                        "url": "https://www.yarrah.com/hondenvoer/natvoer/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-honden-hondenbrokken",
                        "name": "Hondenbrokken",
                        "url": "https://www.yarrah.com/hondenvoer/hondenbrokken/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-honden-snacks",
                        "name": "Snacks",
                        "url": "https://www.yarrah.com/hondenvoer/hondensnacks/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-honden-extra-s",
                        "name": "Extra's",
                        "url": "https://www.yarrah.com/honden/extra-s/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-honden-proefpakket",
                        "name": "Proefpakket",
                        "url": "https://www.yarrah.com/hondenvoer/proefpakket/"
                    }
                ]
            },
            {
                "@type": "SiteNavigationElement",
                "@id": "https://www.yarrah.com/#nav-klantenservice",
                "name": "Klantenservice",
                "url": "https://www.yarrah.com/navigation/f444be6eccfc4f1594ee4ac59bd38247",
                "hasPart": [
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-keuzehulp",
                        "name": "Keuzehulp",
                        "url": "https://www.yarrah.com/navigation/15a38795d81740078452ea5095441d45"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-voercalculator",
                        "name": "Voercalculator",
                        "url": "https://www.yarrah.com/navigation/849e3e4078c24bf7878de38549b1c140"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-contact",
                        "name": "Contact",
                        "url": "https://www.yarrah.com/navigation/46bea259f71a40c39b8affdbaf83105a"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-smaakgarantie",
                        "name": "Smaakgarantie",
                        "url": "https://www.yarrah.com/navigation/019a963ee04e70c1841e6d824a7ce902"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-overstap-tips",
                        "name": "Overstap tips",
                        "url": "https://www.yarrah.com/navigation/019a9642b087743ca86ed64203f0a47c"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-klantenservice-veel-gestelde-vragen",
                        "name": "Veel gestelde vragen",
                        "url": "https://www.yarrah.com/navigation/019a9642c40f7c1897da200c9b87f189"
                    }
                ]
            },
            {
                "@type": "SiteNavigationElement",
                "@id": "https://www.yarrah.com/#nav-onze-impact",
                "name": "Onze impact",
                "url": "https://www.yarrah.com/onze-impact/",
                "hasPart": [
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-onze-impact-blogs",
                        "name": "Blogs",
                        "url": "https://www.yarrah.com/blog/"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-onze-impact-keurmerken",
                        "name": "Keurmerken",
                        "url": "https://www.yarrah.com/navigation/747efcddca4a45239e42a7ad51072b3a"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-onze-impact-partners",
                        "name": "Partners",
                        "url": "https://www.yarrah.com/navigation/5124b265991148bcb7afc0b1dd7b98c0"
                    },
                    {
                        "@type": "SiteNavigationElement",
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                        "url": "https://www.yarrah.com/navigation/019a96444b5470c399fabcea3d349c41"
                    },
                    {
                        "@type": "SiteNavigationElement",
                        "@id": "https://www.yarrah.com/#nav-onze-impact-over-yarrah",
                        "name": "Over Yarrah",
                        "url": "https://www.yarrah.com/navigation/019a96d720c97931a90f7d02f56d593e"
                    }
                ]
            },
            {
                "@type": "SiteNavigationElement",
                "@id": "https://www.yarrah.com/#nav-probeer-nu",
                "name": "Probeer nu",
                "url": "https://www.yarrah.com/navigation/c6ed30d766f041028c16a191b4138dff",
                "hasPart": [
                    {
                        "@type": "SiteNavigationElement",
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                        "name": "Proefpakket hond",
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                    },
                    {
                        "@type": "SiteNavigationElement",
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                    }
                ]
            }
        ]
    },
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                }
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        },
        {
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        },
        {
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            "url": "https://www.yarrah.com/",
            "telephone": "0800 09 27 724",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Putterweg 5",
                "addressLocality": "Ermelo",
                "postalCode": "3851GA",
                "addressCountry": "NL"
            },
            "priceRange": "€€€"
        }
    ]
]

/hondenvoer/

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]

/kattenvoer/

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    {
        "@context": "https://schema.org",
        "@graph": {
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                "@type": "WebSite",
                "@id": "https://www.yarrah.com/#website",
                "url": "https://www.yarrah.com/",
                "name": "Yarrah NL ",
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                "inLanguage": "nl-NL",
                "publisher": {
                    "@id": "https://www.yarrah.com/#organization"
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                "primaryImageOfPage": {
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                "contactPoint": [
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                        "contactType": "Klantenservice",
                        "telephone": "+31 800 34 44 38 88",
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                "description": null,
                "foundingDate": null,
                "award": null,
                "sameAs": [
                    "https://www.facebook.com/Yarrah.Official",
                    "https://www.instagram.com/yarrah_official",
                    "https://www.linkedin.com/company/yarrah-organic-petfood",
                    "https://www.youtube.com/@yarrahpetfood"
                ]
            },
            "3": {
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                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://www.yarrah.com/",
                        "@id": "https://www.yarrah.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Categorys",
                        "item": "https://www.yarrah.com/navigation/020946c82beb4ce3b13ddd239bd5763e",
                        "@id": "https://www.yarrah.com/navigation/020946c82beb4ce3b13ddd239bd5763e"
                    },
                    {
                        "@type": "ListItem",
                        "position": 3,
                        "name": "Yarrah NL",
                        "item": "https://www.yarrah.com/navigation/0e0304b2546448c686f8050148fb8e49",
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                    },
                    {
                        "@type": "ListItem",
                        "position": 4,
                        "name": "Katten",
                        "item": "https://www.yarrah.com/kattenvoer/",
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                    }
                ]
            },
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                    "item": "https://www.yarrah.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Katten",
                    "item": "https://www.yarrah.com/kattenvoer/"
                }
            ]
        },
        "1": {
            "@context": "https://schema.org",
            "@type": "Organization"
        },
        "2": {
            "@context": "https://schema.org",
            "@type": "LocalBusiness",
            "name": "Yarrah Organic Petfood",
            "url": "https://www.yarrah.com/",
            "telephone": "0800 09 27 724",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Putterweg 5",
                "addressLocality": "Ermelo",
                "postalCode": "3851GA",
                "addressCountry": "NL"
            },
            "priceRange": "€€€"
        },
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]

/klantenservice/

[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.yarrah.com/"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization"
    },
    {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "name": "Yarrah Organic Petfood",
        "url": "https://www.yarrah.com/",
        "telephone": "0800 09 27 724",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Putterweg 5",
            "addressLocality": "Ermelo",
            "postalCode": "3851GA",
            "addressCountry": "NL"
        },
        "priceRange": "€€€"
    }
]

🛡️ Trust Signals — external proof links that back the declared identity

1937Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	310	1
/hondenvoer/	886	1
/kattenvoer/	733	1
/klantenservice/	8	1

Explore the other reputation pillars for Yarrah Organic Petfood

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Yarrah Organic Petfood, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Yarrah Organic Petfood: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://yarrah.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Yarrah Organic Petfood – Signal Evidence & AI Readability

Yarrah Organic Petfood