Yorkshire Vets
(http://www.yorkshirevets.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The largest source of BS is the technical authority gap; the schema_json is null for five out of six pages, failing to define the business as a LocalBusiness or its staff as Persons in structured data. Furthermore, while veterinarians are named in H3 tags, their specific professional qualifications (e.g., MRCVS, BVSc) are missing from the primary heading hierarchy, which is a standard proof expectation in the veterinary industry.
The site makes a bold claim to ‘Start saving £100s each year!’ which is a high-performance marketing hook. While the ‘Pet Health Club’ page provides context, the lack of a transparent, side-by-side fee comparison for standard procedures vs. plan members results in a slight substantiation gap. Marketing tone remains relatively grounded, avoiding hyperbolic ‘reimagined’ or ‘next-generation’ descriptors.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/pet-health-club/
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "",
"description": "",
"thumbnailUrl": "https://i.ytimg.com/vi/2T7gf5VCGRw/default.jpg",
"uploadDate": "",
"embedUrl": "https://www.youtube-nocookie.com/embed/2T7gf5VCGRw"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 33 | 3 |
| /contact-us/emergencies/ | 0 | 2 |
| /Book-An-Appointment/ | 0 | 1 |
| /pet-health-club/ | 3 | 3 |
| /services/ | 0 | 2 |
| /about-us/ | 0 | 2 |
This page presents a snapshot of public data from Yorkshire Vets, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yorkshire Vets: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.yorkshirevets.co.uk to view the most current version of its content and see directly what this company is about and what it offers.