Trust & Proof: Andrew Hendry Photographer (Horizon Creative Services Ltd) – Signal Evidence & AI Readability

Andrew Hendry Photographer (Horizon Creative Services Ltd)

(http://www.andrewhendry.com) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
14 Impact Weight: 20 / 100
70% Reputation

Trust theatre is minimal, though technical metadata suggests a slight gap. The review_count is low (2-3) and these reviews are not visually rendered in the body text for verification, but the site does not use ‘Five-Star’ badges or fake testimonials. The primary proof paths are visual, though they lack outbound links to the mentioned awards like the RIBA Stirling Prize to provide 100% verifiable proof paths.

Proof density is high but aging. Every gallery page is populated with named commercial projects (Samsung, Harrods, BBC, Prada), providing over 40 specific proof points across the crawl data. The ratio of verifiable projects to vague assertions is roughly 20:1, which is significantly better than the industry average, although the 2019-2020 temporal anchor on the most prominent work suggests a decline in recent activity.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
13Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 2 2
/portfolio/architecture/ 2 2
/privacy-policy/ 3 2
/portfolio/corporate/ 2 2
/portfolio/interiors/ 2 2
/portfolio/international/ 2 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://andrewhendry.com/",
            "url": "https://andrewhendry.com/",
            "name": "Portfolio » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "datePublished": "2019-12-30T10:19:33+00:00",
            "dateModified": "2020-02-24T14:24:24+00:00",
            "breadcrumb": {
                "@id": "https://andrewhendry.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://andrewhendry.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/portfolio/architecture/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://andrewhendry.com/portfolio/architecture/",
            "url": "https://andrewhendry.com/portfolio/architecture/",
            "name": "Architecture Archives » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "breadcrumb": {
                "@id": "https://andrewhendry.com/portfolio/architecture/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/portfolio/architecture/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://andrewhendry.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Architecture"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/privacy-policy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://andrewhendry.com/privacy-policy/",
            "url": "https://andrewhendry.com/privacy-policy/",
            "name": "Privacy Policy » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "datePublished": "2019-12-30T12:20:12+00:00",
            "dateModified": "2020-02-24T13:47:53+00:00",
            "breadcrumb": {
                "@id": "https://andrewhendry.com/privacy-policy/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://andrewhendry.com/privacy-policy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/privacy-policy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://andrewhendry.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Privacy Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/portfolio/corporate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://andrewhendry.com/portfolio/corporate/",
            "url": "https://andrewhendry.com/portfolio/corporate/",
            "name": "Corporate Archives » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "breadcrumb": {
                "@id": "https://andrewhendry.com/portfolio/corporate/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/portfolio/corporate/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://andrewhendry.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Corporate"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/portfolio/interiors/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://andrewhendry.com/portfolio/interiors/",
            "url": "https://andrewhendry.com/portfolio/interiors/",
            "name": "Interiors Archives » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "breadcrumb": {
                "@id": "https://andrewhendry.com/portfolio/interiors/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/portfolio/interiors/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://andrewhendry.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Interiors"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
/portfolio/international/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://andrewhendry.com/portfolio/international/",
            "url": "https://andrewhendry.com/portfolio/international/",
            "name": "International Archives » Andrew Hendry",
            "isPartOf": {
                "@id": "https://andrewhendry.com/#website"
            },
            "breadcrumb": {
                "@id": "https://andrewhendry.com/portfolio/international/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://andrewhendry.com/portfolio/international/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://andrewhendry.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "International"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://andrewhendry.com/#website",
            "url": "https://andrewhendry.com/",
            "name": "Andrew Hendry",
            "description": "Photographer",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://andrewhendry.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        }
    ]
}
Explore the other reputation pillars for Andrew Hendry Photographer (Horizon Creative Services Ltd)