Based on 358 businesses audited.
Photography, Video & Creative Studios Reputation: Getty Images (www.gettyimages.com)
Getty Images is a substance-heavy platform that largely ignores standard marketing fluff in favor of technical utility and live proof. Its BS score is driven only by minor generic slogans and a lack of direct outbound links to its high review volumes.
Photography, Video & Creative Studios Reputation: Getty Images (www.gettyimages.com)
The site is a textbook definition of the Photography, Video & Creative Studios category. It demonstrates massive-scale stock imagery, real-time editorial news coverage, and enterprise-grade digital asset management (DAM) solutions that far exceed the substance typically found in this industry.
“The score of 91 is exceptionally low, signifying a site built on substance. Information Density (4) and Commodity Fingerprint (2) were the only pillars with non-negligible points, primarily due to the use of 'Move the world' and 'authentic' slogans which are generic in the creative industry.”