Hikaru Funnell Photography
(https://hikarufunnell.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the inclusion of a physical London address, a named professional (Hikaru Funnell), and clear contact details in the schema. However, there is a technical credibility gap: the heading hierarchy is fundamentally broken, with dozens of H2 tags being used for image filenames rather than content. There is also a lack of Person schema to connect the founder to a wider professional digital footprint outside of the Instagram/LinkedIn sameAs links.
The site repeatedly claims to create imagery that ‘drives bookings’ and ‘increases order value,’ which are high-level marketing performance claims. These are never backed by a single case study, a ‘before and after’ metric, or a restaurant client testimonial referencing these specific results. The marketing tone promises business growth, but the content only proves the existence of a portfolio.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/contact-food-photographer/
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/food-photography/
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/commercial-food-photography/
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/restaurant-photography/
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
/frequently-asked-questions/
[
{
"url": "https://hikarufunnell.co.uk",
"name": "Hikaru Funnell Photography",
"description": "<p class=\"\" style=\"white-space:pre-wrap;\">Hikaru Funnell is a London-based food photographer working with brands and restaurants to create honest, commercially effective food imagery for campaigns, menus, and digital platforms.</p>",
"image": "//images.squarespace-cdn.com/content/v1/57cf0e675016e1baecb025cc/1612386332437-IFQZH8EPY48LRH1XEGDD/Capture-Collect-Photography---Hikaru-Funnell---Branding-Boards-MK3-3.png",
"@context": "http://schema.org",
"@type": "WebSite"
},
{
"legalName": "Hikaru Funnell Photography",
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"email": "hikaru@hikarufunnell.co.uk",
"telephone": "07734 929912",
"sameAs": [
"https://www.instagram.com/hikaru_funnell/",
"https://www.linkedin.com/in/hikarufunnell"
],
"@context": "http://schema.org",
"@type": "Organization"
},
{
"address": "4A Lambton Road\nLondon, England, N19 3QH\nUnited Kingdom",
"image": "https://static1.squarespace.com/static/57cf0e675016e1baecb025cc/t/601b101cc640f73d834b1161/1778599980462/",
"name": "Hikaru Funnell Photography",
"openingHours": "Mo 09:00-18:00, Tu 09:00-18:00, We 09:00-18:00, Th 09:00-18:00, Fr 09:00-18:00, , ",
"@context": "http://schema.org",
"@type": "LocalBusiness"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 0 |
| /contact-food-photographer/ | 16 | 0 |
| /food-photography/ | 10 | 0 |
| /commercial-food-photography/ | 10 | 0 |
| /restaurant-photography/ | 10 | 0 |
| /frequently-asked-questions/ | 11 | 0 |
This page presents a snapshot of public data from Hikaru Funnell Photography, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hikaru Funnell Photography: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hikarufunnell.co.uk to view the most current version of its content and see directly what this company is about and what it offers.