Semantic Coherence: Resonate Films – Signal Evidence & AI Readability

Resonate Films

(https://resonate.co.nz) 📸 Data Snapshot: May 19, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
19 Impact Weight: 20 / 100
95% Reputation

There is virtually zero semantic drift. The homepage H1 ‘Craft.’ and the promise of ‘beautifully crafted commercial narratives’ are immediately validated by the Work page, which displays a consistent volume of high-end commercial projects. The transition from the abstract ‘Heart/Impact’ pillars to the ‘Our Approach’ page (Discovery, Planning, etc.) is logical and reflects a standard, professional industry workflow.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Resonate Films | Christchurch Based Video Production (https://resonate.co.nz)
Title

Resonate Films | Christchurch Based Video Production

Meta

Resonate is an agile team of video production professionals. We produce smarter & better films for advertising & branded content. View our portfolio

H1 Craft.
H2 Craft.Heart.Impact.
H3 Q5 TVC
H3 Talent Attraction
H3 Second Nature
H3 Ice Automotive Reel
H3 Harbinger Motors
NAV_HEADER_HEADING_REPEATED_FOOTER Contact – Resonate Films (https://resonate.co.nz/contact/)
Title

Contact – Resonate Films

H1 Let's talk.
H4 Simon Waterhouse
NAV_HEADER_HEADING_REPEATED_BODY Our Approach – Resonate Films (https://resonate.co.nz/our-approach/)
Title

Our Approach – Resonate Films

H1 Our Approach
H2 Discovery
H2 Planning
H2 Pre-Production
H2 Shoot
H2 Post-Production
H2 Delivery
H3 Our approach is tried and true.
NAV_HEADER_REPEATED_BODY Work – Resonate Films (https://resonate.co.nz/work/)
Title

Work – Resonate Films

H1 Our Work.
H3 Q5 TVC
H3 Talent Attraction
H3 Second Nature
H3 Ice Automotive Reel
H3 Harbinger Motors
H3 “New City Narrative” Campaign
H3 Showreel 2024
H3 Sante NZ
H3 Trading Stories with the Voice Over Artist
H3 Skyline Racing
H3 Arbor Green
H3 Figment
H3 FABRUM
H3 Polheim
H3 Tāwhaki JV Announcement
H3 Lumina Lamb Brand Film
H3 Resonate
H3 Barenbrug
H3 Adversity & Co
H3 He Puna Taimoana | New Brighton Hotpools
H3 University of Canterbury
H3 ChristchurchNZ
H3 ChristchurchNZ
H3 Wools Of New Zealand
H3 Kathmandu
H3 Audi of New Zealand
H3 Ngai Tahu Property
H3 Norwood
H3 Ryman Healthcare
H3 Barenbrug
H3 Four Square
H3 Release The Energy
H3 Screen CanterburyNZ
H3 Tourism West Coast
H3 Four Square
H3 Ethique
H3 Kathmandu & Resonate
H3 The North Face
H3 Audi of New Zealand
H3 New World
H3 Barenbrug
H3 Barenbrug
H3 Ethique
H3 Seequent
H3 Calder Stewart
H3 Kathmandu
H3 Barenbrug Agriseeds
H3 Canterbury Medical Research Foundation
H3 Trading Stories
H3 Tedx Christchurch
H3 Kathmandu
H3 Fletcher Living
H3 Mike Pero
H3 Kathmandu
H3 Aston Martin
H3 Audi of New Zealand
H3 Midlands
H3 SingularityU
H3 TEDx Christchurch
H3 NZTE
H3 NZTE
H3 NZTE
H3 Christchurch Helicopters
H3 Kathmandu
NAV_HEADER_REPEATED About – Resonate Films (https://resonate.co.nz/about/)
Title

About – Resonate Films

H1 We love telling stories that make a difference.
H3 Kia ora and welcome to Resonate.
H3 We’d love to work with you
H4 Simon Waterhouse
H4 Liddy Whiteman
H4 Dani Waterhouse
NAV_HEADER_REPEATED Equipment Rental – Resonate Films (https://resonate.co.nz/equipmentrental/)
Title

Equipment Rental – Resonate Films

H1 How can we support your production?
H3 Find out how we can support your production.
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://resonate.co.nz) Resonate Films | Christchurch Based Video Production
[H2] Craft.Heart.Impact.
We make beautifully crafted commercial narratives by blending
the art of storytelling with next generation technology.
Watch our Showreel
Understand Our Approach

[IMG: Q5 TVC]

[H3] Q5 TVC
ChristchurchNZ

[IMG: Talent Attraction]

[H3] Talent Attraction
ChristchurchNZ

[IMG: Second Nature]

[H3] Second Nature
Taska Prosthetics

[IMG: Ice Automotive Reel]

[H3] Ice Automotive Reel
Various Projects at SHPG

[IMG: Harbinger Motors]

[H3] Harbinger Motors
Winter Testing NZ

View more projects

[H1] Craft.
Our commitment to craftsmanship is evident in every aspect of our work. From script to screen, we ensure every detail is crafted to perfection. From breathtaking visuals to seamless editing, our films are a testament to our dedication to the art of storytelling.

[H1] Heart.
We believe the most compelling stories are those that resonate on a personal level. By infusing authenticity, empathy and passion into our narratives, we create a powerful emotional bond between your brand and your audience.

[H1] Impact.
We understand that our clients’ goals extend beyond entertainment. They seek to inspire, educate and drive awareness and action. So go above and beyond to ensure that our films deliver tangible results.

Work
About
Our Approach
Equipment Rental
Contact
1543 chars
SUB-PAGE · THIN (https://resonate.co.nz/contact/) Contact – Resonate Films
[H4] Simon Waterhouse
Director+64 21 716 699
simon@resonate.co.nz
65 chars
SUB-PAGE (https://resonate.co.nz/our-approach/) Our Approach – Resonate Films
DiscoveryPlanningPre-ProductionShootPost-ProductionDelivery

[H2] Discovery
This is where the journey begins. We’ll sit down with you, get to know your brand and understand exactly what you want to achieve. We’ll chat about your target audience, channel strategy and messaging. We’ll explore tone and style. Whether it’s heartfelt storytelling or something with more grit, we’ll use these initial conversations as the bedrock of our creative treatment.

[H2] Planning
Once we’ve got the lay of the land, it’s time to map out the route. We’ll craft a production plan that’s fit for purpose. We’ll crunch the numbers to come up with a budget that suits you, handpick the perfect team.

[H2] Pre-Production
This is where we get “granular”. We’ll be out and about, sorting everything from locations to casting, shooting permits to staff interviews (if needed), props to wardrobe, mood boards to storyboards. All with an eagle eye on budget, production values and accountability.

[H2] Shoot
This is when the cameras roll and the storytelling starts. We manage every aspect of the shoot day. From directing actors to ensuring all safety protocols are adhered to. And we want you right there with us when we’re filming. Not just because it’s a lot of fun, but because we value your input. We’ll have plenty of snacks and a comfy chair with your name on it.

[H2] Post-Production
Once the footage is “in the can”, we’ll be in the editing suite, crafting something truly special. We manage the entire post-production process from shot selection to colour grade, audio mix to music selection, graphics to VFX. Some projects also call for the use of AI which we see as a valuable tool when used appropriately. Post-production is a highly collaborative process, so we welcome feedback and ideas at every stage. We won’t stop working until it’s perfect.

[H2] Delivery
We’ll make sure your project is delivered on time, on budget and to the highest possible specs. And if you need different versions for different platforms, we’ve got you covered. We’re well versed in creating a full suite of assets for your channel strategy, from a single shoot. Like brand videos, 6’’ Pre-Rolls, TV commercials and Reels. You name it, we can make it.

[H1] Heart.
We believe the most compelling stories are those that resonate on a personal level. By infusing authenticity, empathy and passion into our narratives, we create a powerful emotional bond between your brand and your audience.

[H1] Craft.
Our commitment to craftsmanship is evident in every aspect of our work. From script to screen, we ensure every detail is crafted to perfection. From breathtaking visuals to seamless editing, our films are a testament to our dedication to the art of storytelling.

[H1] Impact.
We understand that our clients’ goals extend beyond entertainment. They seek to inspire, educate and drive awareness and action. So go above and beyond to ensure that our films deliver tangible results.

[H3] Our approach is tried and true.

View Our Work
3120 chars
SUB-PAGE (https://resonate.co.nz/work/) Work – Resonate Films
All
Advertising
Branded Content
Corporate Storytelling
Documentary & Short Film

[IMG: Q5 TVC]

[H3] Q5 TVC
ChristchurchNZ

[IMG: Talent Attraction]

[H3] Talent Attraction
ChristchurchNZ

[IMG: Second Nature]

[H3] Second Nature
Taska Prosthetics

[IMG: Ice Automotive Reel]

[H3] Ice Automotive Reel
Various Projects at SHPG

[IMG: Harbinger Motors]

[H3] Harbinger Motors
Winter Testing NZ

[IMG: “New City Narrative” Campaign]

[H3] “New City Narrative” Campaign
ChristchurchNZ

[IMG: Showreel 2024]

[H3] Showreel 2024
Resonate

[IMG: Sante NZ]

[H3] Sante NZ
Harvey Cameron

[IMG: Trading Stories with the Voice Over Artist]

[H3] Trading Stories with the Voice Over Artist
Toby Ricketts

[IMG: Skyline Racing]

[H3] Skyline Racing
CerebralFix

[IMG: Arbor Green]

[H3] Arbor Green
Lunar Consulting

[IMG: Figment]

[H3] Figment
A Short Film

[IMG: FABRUM]

[H3] FABRUM
Brand Film

[IMG: Polheim]

[H3] Polheim
Antarctic Heritage Trust

[IMG: Tāwhaki JV Announcement]

[H3] Tāwhaki JV Announcement
Choir Agency

[IMG: Lumina Lamb Brand Film]

[H3] Lumina Lamb Brand Film
Lumina Lamb

[IMG: Resonate]

[H3] Resonate
Highlights 2022

[IMG: Barenbrug]

[H3] Barenbrug
NEA12 Launch TVC

[IMG: Adversity & Co]

[H3] Adversity & Co
Virtual Production

[IMG: He Puna Taimoana | New Brighton Hotpools]

[H3] He Puna Taimoana | New Brighton Hotpools
Brand Narrative

[IMG: University of Canterbury]

[H3] University of Canterbury
Believe You Can

[IMG: ChristchurchNZ]

[H3] ChristchurchNZ
Worker Attraction

[IMG: ChristchurchNZ]

[H3] ChristchurchNZ
Tourism & Business Attraction

[IMG: Wools Of New Zealand]

[H3] Wools Of New Zealand
Made With More

[H3] Kathmandu
Summer '19 Campaign - Cuba

[IMG: Audi of New Zealand]

[H3] Audi of New Zealand
Audi Track Experience 2020

[IMG: Ngai Tahu Property]

[H3] Ngai Tahu Property
Te Whariki

[IMG: Norwood]

[H3] Norwood
Here When You Need Us

[IMG: Ryman Healthcare]

[H3] Ryman Healthcare
Recruitment Campaign

[IMG: Barenbrug]

[H3] Barenbrug
A Grass Odyssey

[IMG: Four Square]

[H3] Four Square
Good Sorts - Lunch for 2

[IMG: Release The Energy]

[H3] Release The Energy
Audi Ice Experience 2022

[IMG: Screen CanterburyNZ]

[H3] Screen CanterburyNZ
Showreel

[IMG: Te Radar for Tourism West Coast]

[H3] Tourism West Coast
Untamed Natural Wilderness

[IMG: Four Square]

[H3] Four Square
Good Sorts - Running Late

[IMG: Ethique]

[H3] Ethique
Lipsticks Launch

[H3] Kathmandu & Resonate
Waters of the Greenstone

[H3] The North Face
Pacific Lines Trailer

[IMG: Audi of New Zealand]

[H3] Audi of New Zealand
Audi Ice 2021

[IMG: New World]

[H3] New World
Surprisingly Good

[IMG: Barenbrug]

[H3] Barenbrug
4Front TVC

[IMG: Barenbrug]

[H3] Barenbrug
Sheep & Beef TVC

[IMG: Ethique]

[H3] Ethique
Ethique Concentrates Launch

[IMG: Seequent]

[H3] Seequent
Brand Campaign

[IMG: Calder Stewart]

[H3] Calder Stewart
Values and Case Studies

[H3] Kathmandu
Autumn 2020 Campaign Film

[H3] Barenbrug Agriseeds
Maxsyn TVC

[H3] Canterbury Medical Research Foundation
Invest In Life

[H3] Trading Stories
The Printers

[H3] Tedx Christchurch
Turangawaewae

[H3] Kathmandu
All Weather Wedding Dress

[H3] Fletcher Living
Brand Film

[H3] Mike Pero
Our People Your Places TVC

[H3] Kathmandu
Winter '19 Campaign

[H3] Aston Martin
DB11, New Zealand on Ice

[H3] Audi of New Zealand
Ice Experience Intro '18

[H3] Midlands
Brand Story

[H3] SingularityU
Australia Summit Launch

[H3] TEDx Christchurch
Motion Graphics Intro

[H3] NZTE
The NZ Story, Winemaking

[H3] NZTE
The NZ Story, Hawkes Bay Apples

[H3] NZTE
The NZ Story, AgriTech

[H3] Christchurch Helicopters
Big Backyard

[H3] Kathmandu
Winter Campaign '18, New York City
5782 chars
SUB-PAGE (https://resonate.co.nz/about/) About – Resonate Films
[H3] Kia ora and welcome to Resonate.

[H4] Simon Waterhouse
DirectorSimon is the creative force behind Resonate.
He founded Resonate in 2011 with a desire to provide a turn-key production service to Canterbury and beyond. Fast forward a few years, and Resonate has grown into a team of dedicated and highly experienced film professionals. Simon is known for his eye for the story, his no fuss attitude and his ability to capture your vision. As Creative Director, Simon has the creative oversight for your project and works with the Resonate team to fulfill your brief. He is skilled at crafting the storyline that will connect with your audience. Simon is also often found behind the camera and is known to wrangle gear into wild and wonderful locations to capture the perfect shot. Simon has been commissioned to direct films for an eclectic mix of clients including Kathmandu, NZTE, Audi of NZ, Fletcher Living, The North Face, Pamu
Farms of New Zealand plus numerous creative agencies across New Zealand, Australia and abroad. Other highlights include directing three short documentaries, which have had great success on the adventure film festival circuit; most notably “Waters of the Greenstone” being included in the Banff Mountain Film Festival & World Tour. Outside of work, Simon loves hanging out with his growing family or climbing, skiing and mountain biking in the stunning and remote Kiwi wilderness.

[H4] Liddy Whiteman
Senior EditorLiddy’s flair for the creative edit is the reason why your films knit seamlessly together into a compelling narrative. She expertly combines the creative and technical aspects of filmmaking to create visual stories. As an integral part of our post-production team, Liddy brings your footage to life with her skills in editing, motion graphics design and colour grading.
Liddy was most recently based in Auckland as a Senior Editor at Reel Factory. Prior to that she graduated from Canterbury’s ARA with a Bachelor of Broadcasting Communications in Digital Film and Television.
When she is not at work Liddy can be found cooking up a storm in the kitchen or indulging her creative spirit by working on her latest short film project (she was part of a team that won TVNZ New Bloods web series competition). As a true film buff, you’ll often find her hanging out with her hubby at a local cinema and watching the latest film release.

[H4] Dani Waterhouse
Business Developer & HR ManagerDani is a wearer of many hats, but everything she does is about making your experience with us a little better. Business operations, marketing, business strategy and anything involving systems development is where her talent lies. Dani ensures that we do what we say we are going to do, and have a little fun along the way.
Dani is a great supporter of our talented team. A diverse background in education and health contribute to a different perspective and a keen interest in our people and our culture. As Human Resource Manager, Dani runs our professional development programme so that our team are up-to-date with all the latest thinking, skills and tech. This keeps us at the forefront of visual storytelling techniques and ensures we bring the very best skills to your project.
Like Simon, Dani loves the outdoors and when she’s not in the office, or enjoying time with family, you’ll find her climbing or riding in the Port Hills.

[H3] We’d love to work with you

Call Us Now
3480 chars
SUB-PAGE · THIN (https://resonate.co.nz/equipmentrental/) Equipment Rental – Resonate Films
[H1] How can we support your production?
We own and operate a suite of cutting edge film making tools. We’re more than happy to facilitate equipment rentals for industry professionals and visiting productions. Download our equipment list PDF below, and get in touch to see how we can help.

Download our full equipment list here

[H3] Find out how we can support your production.

Get In Touch

Work
About
Our Approach
Equipment Rental
Contact
532 chars