SJCAM
(https://sjcam.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
The schema_json reveals a lack of organizational authority; it uses generic Article and WebPage types rather than Organization or Brand schema with sameAs links to official social profiles or corporate history. Expert claims are non-existent as there are no named engineers or founders provided with a digital footprint. The brand relies entirely on its name rather than individual authority or technical heritage, leaving a gap in the Expertise pillar.
Marketing claims such as ‘Leading in every way’ (SJ10 Pro) or ‘Superb mix of price and features’ are bold assertions that lack comparative data or independent lab testing links. While the site demonstrates technical specs, it fails to prove ‘leadership’ or ‘superb’ status through anything other than its own marketing copy. The disconnect is moderate because the technical specs are at least provided for self-evaluation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.sjcam.com/",
"url": "https://www.sjcam.com/",
"name": "Budget Action Cameras | Body Cameras - SJCAM Official",
"isPartOf": {
"@id": "https://www.sjcam.com/#website"
},
"datePublished": "2022-12-23T05:39:20+00:00",
"dateModified": "2025-11-15T02:31:12+00:00",
"description": "SJCAM is a global provider of reliable and affordable action cameras, body cameras, trail cameras, digital cameras, home smart cameras, and accessories.",
"breadcrumb": {
"@id": "https://www.sjcam.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sjcam.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sjcam.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sjcam.com/#website",
"url": "https://www.sjcam.com/",
"name": "SJCAM",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sjcam.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/cameras/action-cameras/s10/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#article",
"isPartOf": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/"
},
"author": {
"name": "sjcam",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"headline": "S10",
"datePublished": "2026-06-13T06:32:40+00:00",
"dateModified": "2026-06-18T02:25:51+00:00",
"mainEntityOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/"
},
"wordCount": 1539,
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2026/06/s10-4K-wearable-camera.jpg",
"keywords": [
"action-cameras",
"menu",
"new"
],
"articleSection": [
"Action Cameras",
"Pocket Action Cameras"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/",
"url": "https://www.sjcam.com/cameras/action-cameras/s10/",
"name": "SJCAM S10 4K Magnetic Action Camera - SJCAM",
"isPartOf": {
"@id": "https://www.sjcam.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#primaryimage"
},
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2026/06/s10-4K-wearable-camera.jpg",
"datePublished": "2026-06-13T06:32:40+00:00",
"dateModified": "2026-06-18T02:25:51+00:00",
"author": {
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"description": "Discover the SJCAM S10 4K tiny camera. Featuring an ultra-lightweight design, extended standalone battery life, and secure internal storage for hands-free POV.",
"breadcrumb": {
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sjcam.com/cameras/action-cameras/s10/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#primaryimage",
"url": "https://static.sjcam.com/www/uploads/2026/06/s10-4K-wearable-camera.jpg",
"contentUrl": "https://static.sjcam.com/www/uploads/2026/06/s10-4K-wearable-camera.jpg",
"width": 1200,
"height": 1200,
"caption": "s10 4K wearable action camera"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sjcam.com/cameras/action-cameras/s10/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sjcam.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "S10"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sjcam.com/#website",
"url": "https://www.sjcam.com/",
"name": "SJCAM",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sjcam.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53",
"name": "sjcam",
"description": "SJCAM 是可靠且经济实惠的运动相机、执法记录仪、打猎相机和家用智能摄像机及配件的全球供应商，产品涉及日常生活的方方面面。",
"sameAs": [
"https://www.sjcam.com/"
],
"url": "https://www.sjcam.com/author/sjcam/"
}
]
}
/cameras/action-cameras/c400/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#article",
"isPartOf": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/"
},
"author": {
"name": "sjcam",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"headline": "C400",
"datePublished": "2025-07-28T06:23:11+00:00",
"dateModified": "2026-06-16T01:04:26+00:00",
"mainEntityOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/"
},
"wordCount": 1398,
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2025/07/c400-action-camera-2.jpg",
"keywords": [
"menu",
"new"
],
"articleSection": [
"Action Cameras",
"Pocket Action Cameras"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/",
"url": "https://www.sjcam.com/cameras/action-cameras/c400/",
"name": "SJCAM C400 4K 3-in-1 Handheld Vlogging Action Camera - SJCAM",
"isPartOf": {
"@id": "https://www.sjcam.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#primaryimage"
},
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2025/07/c400-action-camera-2.jpg",
"datePublished": "2025-07-28T06:23:11+00:00",
"dateModified": "2026-06-16T01:04:26+00:00",
"author": {
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"description": "SJCAM C400 3-in-1 handheld action camera: 4K, 7-hour battery, 6-axis stabilization, and rotatable screen—perfect for vlogs, rides, and adventures!",
"breadcrumb": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sjcam.com/cameras/action-cameras/c400/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#primaryimage",
"url": "https://static.sjcam.com/www/uploads/2025/07/c400-action-camera-2.jpg",
"contentUrl": "https://static.sjcam.com/www/uploads/2025/07/c400-action-camera-2.jpg",
"width": 2000,
"height": 2000,
"caption": "C400 action camera"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sjcam.com/cameras/action-cameras/c400/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sjcam.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "C400"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sjcam.com/#website",
"url": "https://www.sjcam.com/",
"name": "SJCAM",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sjcam.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53",
"name": "sjcam",
"description": "SJCAM 是可靠且经济实惠的运动相机、执法记录仪、打猎相机和家用智能摄像机及配件的全球供应商，产品涉及日常生活的方方面面。",
"sameAs": [
"https://www.sjcam.com/"
],
"url": "https://www.sjcam.com/author/sjcam/"
}
]
}
/cameras/action-cameras/c110-plus/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#article",
"isPartOf": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/"
},
"author": {
"name": "sjcam",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"headline": "C110 Plus",
"datePublished": "2024-06-05T06:37:35+00:00",
"dateModified": "2026-06-16T01:05:42+00:00",
"mainEntityOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/"
},
"wordCount": 1358,
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2024/06/C110-plus-black-SJCAM-Action-Camera-1-1.png",
"keywords": [
"menu"
],
"articleSection": [
"Action Cameras",
"Pocket Action Cameras"
],
"inLanguage": "en-US"
},
{
"@type": [
"WebPage",
"FAQPage"
],
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/",
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/",
"name": "SJCAM C110 Plus - 4K Pocket Action Camera | 78g, Magnetic - SJCAM",
"isPartOf": {
"@id": "https://www.sjcam.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#primaryimage"
},
"image": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#primaryimage"
},
"thumbnailUrl": "https://static.sjcam.com/www/uploads/2024/06/C110-plus-black-SJCAM-Action-Camera-1-1.png",
"datePublished": "2024-06-05T06:37:35+00:00",
"dateModified": "2026-06-16T01:05:42+00:00",
"author": {
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53"
},
"description": "The SJCAM C110 Plus is a 78g pocket action camera with 4K 30fps, 6-axis gyro stabilization, 170° wide-angle lens, F1.8 aperture, and magnetic mount design.",
"breadcrumb": {
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#breadcrumb"
},
"mainEntity": [
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667"
},
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777"
},
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298"
},
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667"
},
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777"
},
{
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298"
}
],
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.sjcam.com/cameras/action-cameras/c110-plus/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#primaryimage",
"url": "https://static.sjcam.com/www/uploads/2024/06/C110-plus-black-SJCAM-Action-Camera-1-1.png",
"contentUrl": "https://static.sjcam.com/www/uploads/2024/06/C110-plus-black-SJCAM-Action-Camera-1-1.png",
"width": 800,
"height": 800,
"caption": "C110 plus"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.sjcam.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "C110 Plus"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.sjcam.com/#website",
"url": "https://www.sjcam.com/",
"name": "SJCAM",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.sjcam.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.sjcam.com/#/schema/person/6d6c015b33f41442cacf4bcd60e6ce53",
"name": "sjcam",
"description": "SJCAM 是可靠且经济实惠的运动相机、执法记录仪、打猎相机和家用智能摄像机及配件的全球供应商，产品涉及日常生活的方方面面。",
"sameAs": [
"https://www.sjcam.com/"
],
"url": "https://www.sjcam.com/author/sjcam/"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667",
"position": 1,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667",
"name": "How much does the C110 Plus weigh?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "It's only 78g, ultra-light, and thumb-sized for easy carrying.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777",
"position": 2,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777",
"name": "Does the C110 Plus record 4K video?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it supports 4K 30fps ultra HD video recording.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298",
"position": 3,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298",
"name": "Who Is C110 Plus For?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "1. Travelers & backpackers<br>2. Vloggers & daily content creators<br>3. Cycling, hiking, and outdoor sports lovers<br>4. Students and casual users<br>5. Anyone needing an ultra-light mini camera",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667",
"position": 4,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246111667",
"name": "How much does the C110 Plus weigh?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "It's only 78g, ultra-light, and thumb-sized for easy carrying.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777",
"position": 5,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246146777",
"name": "Does the C110 Plus record 4K video?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, it supports 4K 30fps ultra HD video recording.",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
},
{
"@type": "Question",
"@id": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298",
"position": 6,
"url": "https://www.sjcam.com/cameras/action-cameras/c110-plus/#faq-question-1774246176298",
"name": "Who Is C110 Plus For?",
"answerCount": 1,
"acceptedAnswer": {
"@type": "Answer",
"text": "1. Travelers & backpackers<br>2. Vloggers & daily content creators<br>3. Cycling, hiking, and outdoor sports lovers<br>4. Students and casual users<br>5. Anyone needing an ultra-light mini camera",
"inLanguage": "en-US"
},
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
44Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 2 |
| /cameras/action-cameras/s10/ | 26 | 2 |
| /cameras/action-cameras/c400/ | 4 | 2 |
| /cameras/action-cameras/c110-plus/ | 4 | 2 |
Explore the other reputation pillars for SJCAM
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SJCAM, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SJCAM: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sjcam.com to view the most current version of its content and see directly what this company is about and what it offers.