SmallRig (Shenzhen Leqi Innovation Co., Ltd.)
(https://smallrig.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed JSON-LD schema that includes the founding date (January 8, 2010), the founder’s name (ZhouYang), and a specific physical address in Shenzhen. The digital footprint is corroborated by links to five major social media platforms and regional contact points for the US, AU, UK, DE, KR, and JP, leaving no gaps in organizational identity.
The performance claims are bold, such as ‘iterating over 400 models annually,’ but unlike most BS-heavy sites, these are stated as manufacturing output rather than vague ‘client success.’ The disconnect is primarily temporal; the site claims global leadership but provides very little user-generated evidence (reviews) to support the scale of 4 million creators.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SmallRig",
"url": "https://www.smallrig.com",
"logo": "https://static.smallrig.com/mall/static/pc/common/svg/logo2023.svg",
"sameAs": [
"https://x.com/SmallRigGlobal",
"https://www.instagram.com/smallrig.global/",
"https://www.facebook.com/smallrig",
"https://www.youtube.com/channel/UCGVwRkDLlUpocQ1VnhjyzPA",
"https://www.tiktok.com/@smallrig.global"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86 755 28283350",
"email": "smallrig@smallrig.com",
"contactType": "Customer Service",
"areaServed": [
"US",
"AU",
"UK",
"DE",
"KR",
"JP",
"Global"
],
"availableLanguage": [
"English",
"日语",
"한국어",
"German"
]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "35th Floor, Building A, Hongrongyuan North Station Center, Longhua District, Minzhi Residential District",
"addressLocality": "Shenzhen",
"addressRegion": "Guangdong",
"postalCode": "518000",
"addressCountry": "CN"
},
"description": "Shenzhen Leqi Innovation Co., Ltd. is a globally leading manufacturer of innovative imaging scene products. Since its establishment in 2010, the company has focused on providing high-quality products and services for content creators. Its brand SmallRig has been dedicated to offering comprehensive solutions for imaging support, lighting control, and power since 2013. The products are sold in over 160 countries and are widely used in live streaming, short videos, and film production.With our rapid supply chain capabilities, we launch an average of 1.6 new products daily, iterating over 400 models annually, successfully serving 4 million creators worldwide. Our mission is to break the boundaries of imaging, enabling everyone to realize their creative dreams, and we advocate our brand motto—FREE YOUR DREAM, empowering creators to let their creativity flourish.",
"foundingDate": "2010-01-08",
"founder": {
"@type": "Person",
"name": "ZhouYang"
}
}
/de/rigstudio/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SmallRig",
"url": "https://www.smallrig.com",
"logo": "https://static.smallrig.com/mall/static/pc/common/svg/logo2023.svg",
"sameAs": [
"https://x.com/SmallRigGlobal",
"https://www.instagram.com/smallrig.global/",
"https://www.facebook.com/smallrig",
"https://www.youtube.com/channel/UCGVwRkDLlUpocQ1VnhjyzPA",
"https://www.tiktok.com/@smallrig.global"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86 755 28283350",
"email": "smallrig@smallrig.com",
"contactType": "Customer Service",
"areaServed": [
"US",
"AU",
"UK",
"DE",
"KR",
"JP",
"Global"
],
"availableLanguage": [
"English",
"日语",
"한국어",
"German"
]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "35th Floor, Building A, Hongrongyuan North Station Center, Longhua District, Minzhi Residential District",
"addressLocality": "Shenzhen",
"addressRegion": "Guangdong",
"postalCode": "518000",
"addressCountry": "CN"
},
"description": "Shenzhen Leqi Innovation Co., Ltd. is a globally leading manufacturer of innovative imaging scene products. Since its establishment in 2010, the company has focused on providing high-quality products and services for content creators. Its brand SmallRig has been dedicated to offering comprehensive solutions for imaging support, lighting control, and power since 2013. The products are sold in over 160 countries and are widely used in live streaming, short videos, and film production.With our rapid supply chain capabilities, we launch an average of 1.6 new products daily, iterating over 400 models annually, successfully serving 4 million creators worldwide. Our mission is to break the boundaries of imaging, enabling everyone to realize their creative dreams, and we advocate our brand motto—FREE YOUR DREAM, empowering creators to let their creativity flourish.",
"foundingDate": "2010-01-08",
"founder": {
"@type": "Person",
"name": "ZhouYang"
}
}
/de/discover/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SmallRig",
"url": "https://www.smallrig.com",
"logo": "https://static.smallrig.com/mall/static/pc/common/svg/logo2023.svg",
"sameAs": [
"https://x.com/SmallRigGlobal",
"https://www.instagram.com/smallrig.global/",
"https://www.facebook.com/smallrig",
"https://www.youtube.com/channel/UCGVwRkDLlUpocQ1VnhjyzPA",
"https://www.tiktok.com/@smallrig.global"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86 755 28283350",
"email": "smallrig@smallrig.com",
"contactType": "Customer Service",
"areaServed": [
"US",
"AU",
"UK",
"DE",
"KR",
"JP",
"Global"
],
"availableLanguage": [
"English",
"日语",
"한국어",
"German"
]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "35th Floor, Building A, Hongrongyuan North Station Center, Longhua District, Minzhi Residential District",
"addressLocality": "Shenzhen",
"addressRegion": "Guangdong",
"postalCode": "518000",
"addressCountry": "CN"
},
"description": "Shenzhen Leqi Innovation Co., Ltd. is a globally leading manufacturer of innovative imaging scene products. Since its establishment in 2010, the company has focused on providing high-quality products and services for content creators. Its brand SmallRig has been dedicated to offering comprehensive solutions for imaging support, lighting control, and power since 2013. The products are sold in over 160 countries and are widely used in live streaming, short videos, and film production.With our rapid supply chain capabilities, we launch an average of 1.6 new products daily, iterating over 400 models annually, successfully serving 4 million creators worldwide. Our mission is to break the boundaries of imaging, enabling everyone to realize their creative dreams, and we advocate our brand motto—FREE YOUR DREAM, empowering creators to let their creativity flourish.",
"foundingDate": "2010-01-08",
"founder": {
"@type": "Person",
"name": "ZhouYang"
}
}
/de/store/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "SmallRig",
"url": "https://www.smallrig.com",
"logo": "https://static.smallrig.com/mall/static/pc/common/svg/logo2023.svg",
"sameAs": [
"https://x.com/SmallRigGlobal",
"https://www.instagram.com/smallrig.global/",
"https://www.facebook.com/smallrig",
"https://www.youtube.com/channel/UCGVwRkDLlUpocQ1VnhjyzPA",
"https://www.tiktok.com/@smallrig.global"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+86 755 28283350",
"email": "smallrig@smallrig.com",
"contactType": "Customer Service",
"areaServed": [
"US",
"AU",
"UK",
"DE",
"KR",
"JP",
"Global"
],
"availableLanguage": [
"English",
"日语",
"한국어",
"German"
]
},
"address": {
"@type": "PostalAddress",
"streetAddress": "35th Floor, Building A, Hongrongyuan North Station Center, Longhua District, Minzhi Residential District",
"addressLocality": "Shenzhen",
"addressRegion": "Guangdong",
"postalCode": "518000",
"addressCountry": "CN"
},
"description": "Shenzhen Leqi Innovation Co., Ltd. is a globally leading manufacturer of innovative imaging scene products. Since its establishment in 2010, the company has focused on providing high-quality products and services for content creators. Its brand SmallRig has been dedicated to offering comprehensive solutions for imaging support, lighting control, and power since 2013. The products are sold in over 160 countries and are widely used in live streaming, short videos, and film production.With our rapid supply chain capabilities, we launch an average of 1.6 new products daily, iterating over 400 models annually, successfully serving 4 million creators worldwide. Our mission is to break the boundaries of imaging, enabling everyone to realize their creative dreams, and we advocate our brand motto—FREE YOUR DREAM, empowering creators to let their creativity flourish.",
"foundingDate": "2010-01-08",
"founder": {
"@type": "Person",
"name": "ZhouYang"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 13 | 1 |
| /de/rigstudio/ | 4 | 1 |
| /de/discover/ | 4 | 1 |
| /de/store/ | 12 | 1 |
This page presents a snapshot of public data from SmallRig (Shenzhen Leqi Innovation Co., Ltd.), captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SmallRig (Shenzhen Leqi Innovation Co., Ltd.): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://smallrig.com to view the most current version of its content and see directly what this company is about and what it offers.