Allison Homes
(https://allison-homes.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is low. While the JSON-LD schema mentions an AggregateRating of 5.0 across 44 reviews, the site relies more on industry-standard validation, such as the ‘HBF 5-star customer satisfaction rating.’ Most claims, like the ‘£37,000’ raised for Marie Curie, are dated (June 2026) and specific, providing a high level of internal evidence despite a low proof_links_count in the metadata.
The ratio of proof to fluff is superior. Out of thousands of words across 4 pages, specific nouns (names of villages like ‘Winkleigh’ or ‘Shepshed’), exact dates (June 19, 2026), and financial figures are the dominant features. The site functions as a ledger of activity rather than a collection of slogans.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
52Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 1 |
| /allison-homes-buying-options/ | 3 | 1 |
| /developments/ | 2 | 1 |
| /news/ | 41 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://allison-homes.co.uk/",
"url": "https://allison-homes.co.uk/",
"name": "New Build Properties for Sale | New Build Homes for Sale | Allison Homes",
"isPartOf": {
"@id": "https://allison-homes.co.uk/#website"
},
"about": {
"@id": "https://allison-homes.co.uk/#organization"
},
"datePublished": "2022-01-19T16:58:01+00:00",
"dateModified": "2026-06-11T15:00:52+00:00",
"description": "Looking for new build properties for sale? Discover stylish new build homes for sale across the UK with quality designs from Allison Homes. Contact us today!",
"breadcrumb": {
"@id": "https://allison-homes.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://allison-homes.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://allison-homes.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://allison-homes.co.uk/#website",
"url": "https://allison-homes.co.uk/",
"name": "Allison",
"description": "",
"publisher": {
"@id": "https://allison-homes.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://allison-homes.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://allison-homes.co.uk/#organization",
"name": "Allison Homes",
"url": "https://allison-homes.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://allison-homes.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Allison Homes"
},
"image": {
"@id": "https://allison-homes.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "AggregateRating",
"itemReviewed": {
"@type": "Organization",
"name": "Allison Homes",
"logo": "https://allison-homes.co.uk/",
"url": "https://allison-homes.co.uk/",
"sameAs": "",
"location": "Peterborough, England, UK"
},
"ratingValue": "5.0",
"ratingCount": "44"
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Allison Homes",
"image": "https://allison-homes.co.uk/wp-content/themes/larkfleet-2022/img/allison-logo-header.png",
"@id": "",
"url": "https://allison-homes.co.uk/",
"telephone": "+441778391550",
"address": {
"@type": "PostalAddress",
"streetAddress": "Fleet House, Cygnet Road, Hampton",
"addressLocality": "Peterborough",
"postalCode": "PE7 8FD",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.5413564,
"longitude": -0.2553248
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday"
],
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "08:30",
"closes": "16:30"
}
],
"sameAs": [
"https://www.facebook.com/AllisonHomesUK/",
"http://www.instagram.com/allison_homes/",
"https://www.twitter.com/AllisonHomesUK",
"https://www.youtube.com/channel/UCb8EdcDvuwFyoeGXYuWYiNQ"
]
}
]
/allison-homes-buying-options/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://allison-homes.co.uk/allison-homes-buying-options/",
"url": "https://allison-homes.co.uk/allison-homes-buying-options/",
"name": "Buying Options with Allison Homes | Making Your Move Easier",
"isPartOf": {
"@id": "https://allison-homes.co.uk/#website"
},
"datePublished": "2020-05-18T17:05:02+00:00",
"dateModified": "2025-10-20T12:17:58+00:00",
"description": "Explore Allison Homes’ range of buying options, from Part Exchange to Assisted Move and Shared Ownership - making it easier to buy your new home.",
"breadcrumb": {
"@id": "https://allison-homes.co.uk/allison-homes-buying-options/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://allison-homes.co.uk/allison-homes-buying-options/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://allison-homes.co.uk/allison-homes-buying-options/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://allison-homes.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buying Options"
}
]
},
{
"@type": "WebSite",
"@id": "https://allison-homes.co.uk/#website",
"url": "https://allison-homes.co.uk/",
"name": "Allison",
"description": "",
"publisher": {
"@id": "https://allison-homes.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://allison-homes.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://allison-homes.co.uk/#organization",
"name": "Allison Homes",
"url": "https://allison-homes.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://allison-homes.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Allison Homes"
},
"image": {
"@id": "https://allison-homes.co.uk/#/schema/logo/image/"
}
}
]
}
/developments/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://allison-homes.co.uk/developments/",
"url": "https://allison-homes.co.uk/developments/",
"name": "New Development Property for Sale | New Home Developments | Allison Homes",
"isPartOf": {
"@id": "https://allison-homes.co.uk/#website"
},
"datePublished": "2020-05-18T18:04:51+00:00",
"dateModified": "2026-05-19T05:34:58+00:00",
"description": "Explore new development properties for sale across sought-after locations. Discover quailty new developments built for modern living with Allison Homes",
"breadcrumb": {
"@id": "https://allison-homes.co.uk/developments/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://allison-homes.co.uk/developments/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://allison-homes.co.uk/developments/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://allison-homes.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "New Home Developments Across the UK"
}
]
},
{
"@type": "WebSite",
"@id": "https://allison-homes.co.uk/#website",
"url": "https://allison-homes.co.uk/",
"name": "Allison",
"description": "",
"publisher": {
"@id": "https://allison-homes.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://allison-homes.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://allison-homes.co.uk/#organization",
"name": "Allison Homes",
"url": "https://allison-homes.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://allison-homes.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Allison Homes"
},
"image": {
"@id": "https://allison-homes.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Service",
"name": "New Development Property for Sale | New Home Developments | Allison Homes",
"description": "Discover new development properties for sale and new home developments near you. Explore the latest new builds in your area and find your dream home today!",
"provider": {
"@type": "Organization",
"name": "Allison Homes"
},
"url": "https://allison-homes.co.uk/developments/",
"image": "https://allison-homes.co.uk/wp-content/themes/larkfleet-2022/img/allison-logo-header.png"
}
]
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://allison-homes.co.uk/news/",
"url": "https://allison-homes.co.uk/news/",
"name": "News and Press | Allison Homes",
"isPartOf": {
"@id": "https://allison-homes.co.uk/#website"
},
"datePublished": "2020-05-18T17:05:10+00:00",
"dateModified": "2025-04-22T14:40:20+00:00",
"description": "Keep up to date with new developments & other news from Allison Homes. Find out more here.",
"breadcrumb": {
"@id": "https://allison-homes.co.uk/news/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://allison-homes.co.uk/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://allison-homes.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://allison-homes.co.uk/#website",
"url": "https://allison-homes.co.uk/",
"name": "Allison",
"description": "",
"publisher": {
"@id": "https://allison-homes.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://allison-homes.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://allison-homes.co.uk/#organization",
"name": "Allison Homes",
"url": "https://allison-homes.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://allison-homes.co.uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "Allison Homes"
},
"image": {
"@id": "https://allison-homes.co.uk/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for Allison Homes
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Allison Homes, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Allison Homes: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://allison-homes.co.uk to view the most current version of its content and see directly what this company is about and what it offers.