Appeal My Rates UK Ltd
(https://appealmyratesuk.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant gap between the named authority, Paul Phillips, and the site’s digital infrastructure. The schema_json is a basic Organization type and lacks Person schema or sameAs links to verify Mr. Phillips’ professional standing or IRRV status. Furthermore, the copyright date of 2026 is current, but the lack of recent technical updates to the schema properties suggests a static digital footprint that relies on text-based claims rather than structured authority.
The firm claims to represent ‘large corporates and property developers,’ yet the evidence provided through testimonials focuses entirely on smaller-scale wins like ‘zero rates liability’ for what appear to be individual properties. There are no named corporate clients or multi-site portfolio success stories to bridge the gap between the ‘expert’ positioning and the provided proof points. The claim of being ‘Business Rates Experts’ is present, but the depth of the ‘Business Rates Explained’ page is structurally shallow.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://appealmyratesuk.com/",
"url": "https://appealmyratesuk.com/",
"name": "Home | Appeal My Rates UK",
"isPartOf": {
"@id": "https://appealmyratesuk.com/#website"
},
"about": {
"@id": "https://appealmyratesuk.com/#organization"
},
"datePublished": "2023-06-21T15:00:49+00:00",
"dateModified": "2025-02-20T11:48:04+00:00",
"breadcrumb": {
"@id": "https://appealmyratesuk.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://appealmyratesuk.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://appealmyratesuk.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://appealmyratesuk.com/#website",
"url": "https://appealmyratesuk.com/",
"name": "Appeal My Rates UK",
"description": "",
"publisher": {
"@id": "https://appealmyratesuk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://appealmyratesuk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://appealmyratesuk.com/#organization",
"name": "Appeal My Rates UK LTD",
"url": "https://appealmyratesuk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://appealmyratesuk.com/#/schema/logo/image/",
"url": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"contentUrl": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"width": 400,
"height": 400,
"caption": "Appeal My Rates UK LTD"
},
"image": {
"@id": "https://appealmyratesuk.com/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://appealmyratesuk.com/contact-us/",
"url": "https://appealmyratesuk.com/contact-us/",
"name": "Contact Us | Appeal My Rates UK",
"isPartOf": {
"@id": "https://appealmyratesuk.com/#website"
},
"datePublished": "2019-08-12T14:01:13+00:00",
"dateModified": "2025-06-17T07:33:41+00:00",
"breadcrumb": {
"@id": "https://appealmyratesuk.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://appealmyratesuk.com/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://appealmyratesuk.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://appealmyratesuk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://appealmyratesuk.com/#website",
"url": "https://appealmyratesuk.com/",
"name": "Appeal My Rates UK",
"description": "",
"publisher": {
"@id": "https://appealmyratesuk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://appealmyratesuk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://appealmyratesuk.com/#organization",
"name": "Appeal My Rates UK LTD",
"url": "https://appealmyratesuk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://appealmyratesuk.com/#/schema/logo/image/",
"url": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"contentUrl": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"width": 400,
"height": 400,
"caption": "Appeal My Rates UK LTD"
},
"image": {
"@id": "https://appealmyratesuk.com/#/schema/logo/image/"
}
}
]
}
/business-rates-explained/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://appealmyratesuk.com/business-rates-explained/",
"url": "https://appealmyratesuk.com/business-rates-explained/",
"name": "Business Rates Explained | Appeal My Rates UK",
"isPartOf": {
"@id": "https://appealmyratesuk.com/#website"
},
"datePublished": "2020-10-14T10:31:17+00:00",
"dateModified": "2023-06-23T06:45:46+00:00",
"description": "We hear a great deal about Business Rates being a heavy burden on high street and a factor in the decline of the UK high street.",
"breadcrumb": {
"@id": "https://appealmyratesuk.com/business-rates-explained/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://appealmyratesuk.com/business-rates-explained/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://appealmyratesuk.com/business-rates-explained/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://appealmyratesuk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Business Rates Explained"
}
]
},
{
"@type": "WebSite",
"@id": "https://appealmyratesuk.com/#website",
"url": "https://appealmyratesuk.com/",
"name": "Appeal My Rates UK",
"description": "",
"publisher": {
"@id": "https://appealmyratesuk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://appealmyratesuk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://appealmyratesuk.com/#organization",
"name": "Appeal My Rates UK LTD",
"url": "https://appealmyratesuk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://appealmyratesuk.com/#/schema/logo/image/",
"url": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"contentUrl": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"width": 400,
"height": 400,
"caption": "Appeal My Rates UK LTD"
},
"image": {
"@id": "https://appealmyratesuk.com/#/schema/logo/image/"
}
}
]
}
/what-we-do/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://appealmyratesuk.com/what-we-do/",
"url": "https://appealmyratesuk.com/what-we-do/",
"name": "What We Do | Appeal My Rates UK",
"isPartOf": {
"@id": "https://appealmyratesuk.com/#website"
},
"datePublished": "2019-08-12T13:25:44+00:00",
"dateModified": "2023-06-23T06:40:40+00:00",
"breadcrumb": {
"@id": "https://appealmyratesuk.com/what-we-do/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://appealmyratesuk.com/what-we-do/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://appealmyratesuk.com/what-we-do/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://appealmyratesuk.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "What We Do"
}
]
},
{
"@type": "WebSite",
"@id": "https://appealmyratesuk.com/#website",
"url": "https://appealmyratesuk.com/",
"name": "Appeal My Rates UK",
"description": "",
"publisher": {
"@id": "https://appealmyratesuk.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://appealmyratesuk.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://appealmyratesuk.com/#organization",
"name": "Appeal My Rates UK LTD",
"url": "https://appealmyratesuk.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://appealmyratesuk.com/#/schema/logo/image/",
"url": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"contentUrl": "https://appealmyratesuk.com/wp-content/uploads/2019/08/MediumSquareLogo.png",
"width": 400,
"height": 400,
"caption": "Appeal My Rates UK LTD"
},
"image": {
"@id": "https://appealmyratesuk.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 1 |
| /contact-us/ | 13 | 0 |
| /business-rates-explained/ | 12 | 0 |
| /what-we-do/ | 16 | 1 |
This page presents a snapshot of public data from Appeal My Rates UK Ltd, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Appeal My Rates UK Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://appealmyratesuk.com to view the most current version of its content and see directly what this company is about and what it offers.