Avery & Co.
(https://averysurveys.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established but has minor technical gaps. While the site names senior staff like Louise and external experts like Phil Parnham of BlueBox Partners, it lacks Person schema or sameAs links to professionally anchor these individuals in the structured data. However, the claim of being an active contributor to RICS expert working groups is a high-authority signal that exceeds industry norms.
There is minimal disconnect between marketing tone and demonstrated capability. The site claims a proven track record but backs it with the specific establishment date of 2004 and a detailed list of regional coverage hubs. Bold claims regarding negotiation results are presented as client testimonials rather than unsubstantiated corporate promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://averysurveys.co.uk/",
"url": "https://averysurveys.co.uk/",
"name": "RICS Chartered Surveyor Liverpool | RICS Surveyor North West",
"isPartOf": {
"@id": "https://averysurveys.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://averysurveys.co.uk/#primaryimage"
},
"image": {
"@id": "https://averysurveys.co.uk/#primaryimage"
},
"thumbnailUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/04/home_banner.png",
"datePublished": "2019-07-30T10:34:14+00:00",
"dateModified": "2026-06-08T10:48:48+00:00",
"description": "RICS Chartered Surveyor Liverpool: If you are buying a property in the North West, a RICS Surveyor provides independent, professional advice.",
"breadcrumb": {
"@id": "https://averysurveys.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://averysurveys.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://averysurveys.co.uk/#primaryimage",
"url": "https://averysurveys.co.uk/wp-content/uploads/2022/04/home_banner.png",
"contentUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/04/home_banner.png",
"width": 1920,
"height": 636
},
{
"@type": "BreadcrumbList",
"@id": "https://averysurveys.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://averysurveys.co.uk/#website",
"url": "https://averysurveys.co.uk/",
"name": "Avery Surveys",
"description": "RICS Chartered Surveyors Liverpool, Chester, Preston, and Manchester",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://averysurveys.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://averysurveys.co.uk/contact/",
"url": "https://averysurveys.co.uk/contact/",
"name": "Building Survey Quote Liverpool | RICS Surveyors Liverpool",
"isPartOf": {
"@id": "https://averysurveys.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://averysurveys.co.uk/contact/#primaryimage"
},
"image": {
"@id": "https://averysurveys.co.uk/contact/#primaryimage"
},
"thumbnailUrl": "https://averysurveys.co.uk/wp-content/uploads/2024/01/Untitled-design-11.png",
"datePublished": "2019-07-24T23:59:15+00:00",
"dateModified": "2026-06-08T10:49:18+00:00",
"description": "Building Survey Quote Liverpool: Contact us today for information or to book your building or homebuyer survey. We are RICS qualified Chartered Surveyors",
"breadcrumb": {
"@id": "https://averysurveys.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://averysurveys.co.uk/contact/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://averysurveys.co.uk/contact/#primaryimage",
"url": "https://averysurveys.co.uk/wp-content/uploads/2024/01/Untitled-design-11.png",
"contentUrl": "https://averysurveys.co.uk/wp-content/uploads/2024/01/Untitled-design-11.png",
"width": 2240,
"height": 1260
},
{
"@type": "BreadcrumbList",
"@id": "https://averysurveys.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://averysurveys.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://averysurveys.co.uk/#website",
"url": "https://averysurveys.co.uk/",
"name": "Avery Surveys",
"description": "RICS Chartered Surveyors Liverpool, Chester, Preston, and Manchester",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://averysurveys.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/professional-service/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://averysurveys.co.uk/professional-service/",
"url": "https://averysurveys.co.uk/professional-service/",
"name": "Portfolio Valuations | Portfolio Landlord Valuations",
"isPartOf": {
"@id": "https://averysurveys.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://averysurveys.co.uk/professional-service/#primaryimage"
},
"image": {
"@id": "https://averysurveys.co.uk/professional-service/#primaryimage"
},
"thumbnailUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/07/professional_services_high_res-e1658835069827.jpg",
"datePublished": "2019-07-24T23:41:07+00:00",
"dateModified": "2026-04-24T14:21:38+00:00",
"description": "Portfolio Valuations: Available for landlords who may need to make a swift decision. We act efficiently and professionally to help you.",
"breadcrumb": {
"@id": "https://averysurveys.co.uk/professional-service/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://averysurveys.co.uk/professional-service/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://averysurveys.co.uk/professional-service/#primaryimage",
"url": "https://averysurveys.co.uk/wp-content/uploads/2022/07/professional_services_high_res-e1658835069827.jpg",
"contentUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/07/professional_services_high_res-e1658835069827.jpg",
"width": 1920,
"height": 931
},
{
"@type": "BreadcrumbList",
"@id": "https://averysurveys.co.uk/professional-service/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://averysurveys.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Professional Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://averysurveys.co.uk/#website",
"url": "https://averysurveys.co.uk/",
"name": "Avery Surveys",
"description": "RICS Chartered Surveyors Liverpool, Chester, Preston, and Manchester",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://averysurveys.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/homebuyer-reports/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://averysurveys.co.uk/homebuyer-reports/",
"url": "https://averysurveys.co.uk/homebuyer-reports/",
"name": "Level 2 (HomeBuyer) Survey - Homebuyer Survey | Homebuyer Report Quote",
"isPartOf": {
"@id": "https://averysurveys.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://averysurveys.co.uk/homebuyer-reports/#primaryimage"
},
"image": {
"@id": "https://averysurveys.co.uk/homebuyer-reports/#primaryimage"
},
"thumbnailUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/07/level2_homebuyer_report_high_res.png",
"datePublished": "2019-07-24T23:57:37+00:00",
"dateModified": "2026-06-08T11:02:56+00:00",
"description": "Homebuyer Report Quote: Having Homebuyer Survey done by a qualified RICS Surveyor will allow you make an informed decision about whether to commit to buy.",
"breadcrumb": {
"@id": "https://averysurveys.co.uk/homebuyer-reports/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://averysurveys.co.uk/homebuyer-reports/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://averysurveys.co.uk/homebuyer-reports/#primaryimage",
"url": "https://averysurveys.co.uk/wp-content/uploads/2022/07/level2_homebuyer_report_high_res.png",
"contentUrl": "https://averysurveys.co.uk/wp-content/uploads/2022/07/level2_homebuyer_report_high_res.png",
"width": 1640,
"height": 924
},
{
"@type": "BreadcrumbList",
"@id": "https://averysurveys.co.uk/homebuyer-reports/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://averysurveys.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Level 2 (HomeBuyer) Survey"
}
]
},
{
"@type": "WebSite",
"@id": "https://averysurveys.co.uk/#website",
"url": "https://averysurveys.co.uk/",
"name": "Avery Surveys",
"description": "RICS Chartered Surveyors Liverpool, Chester, Preston, and Manchester",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://averysurveys.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 92 | 2 |
| /contact/ | 4 | 2 |
| /professional-service/ | 3 | 2 |
| /homebuyer-reports/ | 10 | 2 |
This page presents a snapshot of public data from Avery & Co., captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Avery & Co.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://averysurveys.co.uk to view the most current version of its content and see directly what this company is about and what it offers.