Belgarum Estate and Letting Agents

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(https://www.belgarum.com) 📸 Data Snapshot: May 21, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

8 Impact Weight: 15 / 100

53% Reputation

Diagnosis: Authority Gaps

There is a notable authority gap in the structured data; while directors Alex and John are named in the text as figures of ‘connections and discretion,’ the JSON-LD schema fails to include Person objects or sameAs links to professional profiles like LinkedIn. Technical authority is slightly compromised by a fragmented heading hierarchy on the homepage (skipping H2 tags). Despite naming 10+ staff members, the site lacks a dedicated ‘Meet the Team’ schema that would cement individual professional authority.

Evidence: Performance vs. Claims

The site’s marketing tone is relatively grounded, focusing on service quality rather than ‘achieving record prices’ or ‘selling in 24 hours.’ Bold claims are largely limited to the ‘repeat business’ assertion on the valuation page, which lacks a direct supporting case study. The actual property listings (Under Offer/Let Agreed) provide a real-time demonstration of performance that matches the site’s prompt-service claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/",
            "url": "https://www.belgarum.com/",
            "name": "Home Page | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "about": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.belgarum.com/#primaryimage"
            },
            "image": {
                "@id": "https://www.belgarum.com/#primaryimage"
            },
            "thumbnailUrl": "https://www.belgarum.com/wp-content/uploads/2025/05/belgarum-office.jpg",
            "datePublished": "2024-10-16T08:51:15+00:00",
            "dateModified": "2026-04-13T13:24:41+00:00",
            "description": "Belgarum is the independent choice for generations of local families and relocators alike, seeking a more personal and prompt approach to their property sales and lettings in Winchester, Hampshire.",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.belgarum.com/#primaryimage",
            "url": "https://www.belgarum.com/wp-content/uploads/2025/05/belgarum-office.jpg",
            "contentUrl": "https://www.belgarum.com/wp-content/uploads/2025/05/belgarum-office.jpg",
            "width": 1920,
            "height": 962
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

/free-property-valuations-winchester/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/free-property-valuations-winchester/",
            "url": "https://www.belgarum.com/free-property-valuations-winchester/",
            "name": "Request a Free Property Valuation | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "datePublished": "2025-03-21T11:48:53+00:00",
            "dateModified": "2025-07-15T13:50:30+00:00",
            "description": "How much is my house worth? If you have a Property for sale, get a free valuation with Belgarum estate agents in Winchester. Call our Winchester office and request a valuation. Value your home easily.",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/free-property-valuations-winchester/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/free-property-valuations-winchester/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/free-property-valuations-winchester/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.belgarum.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Request a Free Property Valuation"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

/privacy-policy/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/privacy-policy/",
            "url": "https://www.belgarum.com/privacy-policy/",
            "name": "Privacy Policy | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "datePublished": "2025-03-27T14:21:37+00:00",
            "dateModified": "2025-05-22T10:11:09+00:00",
            "description": "Privacy Policy for Belgarum Estate and Letting Agents",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/privacy-policy/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/privacy-policy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/privacy-policy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.belgarum.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Privacy Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

/terms-of-use/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/terms-of-use/",
            "url": "https://www.belgarum.com/terms-of-use/",
            "name": "Terms of Use | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "datePublished": "2025-03-27T14:21:12+00:00",
            "dateModified": "2025-05-22T10:10:47+00:00",
            "description": "Terms of use for Belgarum Estate and Letting Agents",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/terms-of-use/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/terms-of-use/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/terms-of-use/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.belgarum.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Terms of Use"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

/cookies-policy/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/cookies-policy/",
            "url": "https://www.belgarum.com/cookies-policy/",
            "name": "Cookies Policy | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "datePublished": "2025-03-27T14:22:43+00:00",
            "dateModified": "2025-05-22T10:13:51+00:00",
            "description": "Cookies Policy for Belgarum Estate and Letting Agents",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/cookies-policy/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/cookies-policy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/cookies-policy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.belgarum.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Cookies Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

/fees/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.belgarum.com/fees/",
            "url": "https://www.belgarum.com/fees/",
            "name": "Fees | Belgarum Estate and Letting Agents",
            "isPartOf": {
                "@id": "https://www.belgarum.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.belgarum.com/fees/#primaryimage"
            },
            "image": {
                "@id": "https://www.belgarum.com/fees/#primaryimage"
            },
            "thumbnailUrl": "https://www.belgarum.com/wp-content/uploads/2025/04/sold-board.jpg",
            "datePublished": "2025-03-27T14:22:18+00:00",
            "dateModified": "2025-07-14T12:54:31+00:00",
            "breadcrumb": {
                "@id": "https://www.belgarum.com/fees/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.belgarum.com/fees/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.belgarum.com/fees/#primaryimage",
            "url": "https://www.belgarum.com/wp-content/uploads/2025/04/sold-board.jpg",
            "contentUrl": "https://www.belgarum.com/wp-content/uploads/2025/04/sold-board.jpg",
            "width": 1920,
            "height": 1096
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.belgarum.com/fees/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.belgarum.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Fees"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.belgarum.com/#website",
            "url": "https://www.belgarum.com/",
            "name": "Belgarum Estate and Lettings Agent",
            "description": "",
            "publisher": {
                "@id": "https://www.belgarum.com/#organization"
            },
            "alternateName": "Belgarum Estate and Lettings Agent",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.belgarum.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.belgarum.com/#organization",
            "name": "Mira",
            "alternateName": "Mira",
            "url": "https://www.belgarum.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.belgarum.com/#/schema/logo/image/",
                "url": "",
                "contentUrl": "",
                "caption": "Mira"
            },
            "image": {
                "@id": "https://www.belgarum.com/#/schema/logo/image/"
            }
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

396Review mentions (all pages)

6External proof links (all pages)

Page	Reviews	Proof links
/ (home)	186	1
/free-property-valuations-winchester/	93	1
/privacy-policy/	10	1
/terms-of-use/	7	1
/cookies-policy/	7	1
/fees/	93	1

Explore the other reputation pillars for Belgarum Estate and Letting Agents

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Belgarum Estate and Letting Agents, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Belgarum Estate and Letting Agents: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.belgarum.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Belgarum Estate and Letting Agents – Signal Evidence & AI Readability

Belgarum Estate and Letting Agents