Bridgfords
(https://www.bridgfords.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
Despite claiming to have ‘local experts,’ not a single human being is named, pictured, or linked via Person schema across the audited pages. The Organization schema is technically sound but lacks sameAs links to regulatory bodies or social proof. This creates an authority gap where the ‘expert’ is a faceless corporate entity rather than a qualified professional, which is a significant red flag in a service-based industry.
The site makes bold claims such as ‘selling your home fast’ and being ‘the largest letting agent in the UK’ (via Countrywide) without providing internal data or RICS-verified metrics to back it up. The ‘no sale, no sales fee’ claim is a strong substantive policy, but it stands alone against a backdrop of vague assertions like ‘capturing your property at its best.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
/services/property-valuation/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bridgfords.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.bridgfords.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Property valuation",
"item": "https://www.bridgfords.co.uk/services/property-valuation"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Property Valuation",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4498/7480/768x512/propertyvaluation.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk"
}
],
"description": "Get a free valuation and find out how much your property could sell or let for.",
"url": "https://www.bridgfords.co.uk/services/property-valuation?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/services/insurance/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bridgfords.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.bridgfords.co.uk/services"
},
{
"@type": "ListItem",
"position": 3,
"name": "Insurance",
"item": "https://www.bridgfords.co.uk/services/insurance"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Insurance",
"image": [
"//mr0.homeflow-assets.co.uk/files/site_asset/image/4500/4651/768x512/insurance.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk"
}
],
"description": "Ensuring you're adequately insured whether you are a property owner, a buy-to-let investor or a tenant is vital.",
"url": "https://www.bridgfords.co.uk/services/insurance?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/sell/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bridgfords.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sell",
"item": "https://www.bridgfords.co.uk/sell"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Sell",
"image": [
"//mr1.homeflow-assets.co.uk/files/site_asset/image/4629/9388/768x512/sofacouplehero.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk"
}
],
"description": "How much is your home worth?",
"url": "https://www.bridgfords.co.uk/sell?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/let/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bridgfords.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Let",
"item": "https://www.bridgfords.co.uk/let"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Let",
"image": [
"//mr2.homeflow-assets.co.uk/files/site_asset/image/4646/9712/768x512/bf1-let_1_.jpg"
],
"datePublished": "Thu 08 Jul 21",
"dateModified": "Thu 08 Jul 21",
"author": [
{
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk"
}
],
"description": "With growing tenant demand, how much rent could you get for your property?",
"url": "https://www.bridgfords.co.uk/let?"
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
/properties/sales/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.bridgfords.co.uk"
},
{
"@type": "ListItem",
"position": 2,
"name": "Properties for sale",
"item": "https://www.bridgfords.co.uk/properties/sales"
}
]
},
{
"@context": "http://www.schema.org",
"@type": "Organization",
"name": "Bridgfords",
"url": "www.bridgfords.co.uk",
"logo": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"image": "//mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"description": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "38-40 Mill Street",
"addressLocality": "Macclesfield",
"addressRegion": "Cheshire",
"postalCode": "SK11 6LT",
"addressCountry": "United Kingdom"
},
"telephone": "01625 669274",
"brand": {
"@type": "Brand",
"name": "Bridgfords Estate Agents",
"logo": "https://mr2.homeflow-assets.co.uk/files/site_asset/image/1942/9728/_x_/15.gif",
"slogan": ""
},
"areaServed": [
{
"@type": "Country",
"name": "England"
}
],
"potentialAction": [
{
"@type": "AskAction",
"name": "Book a free valuation",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/services/property-valuation",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
},
{
"@type": "SearchAction",
"name": "Search properties for sale",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/sales",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "SearchAction",
"name": "Search properties to rent",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/properties/lettings",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
},
"query": "required"
},
{
"@type": "CommunicateAction",
"name": "Contact us",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.bridgfords.co.uk/branch/estate-agents",
"inLanguage": "en-GB",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/IOSPlatform",
"http://schema.org/AndroidPlatform"
]
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
21Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /services/property-valuation/ | 2 | 1 |
| /services/insurance/ | 2 | 1 |
| /sell/ | 5 | 1 |
| /let/ | 5 | 1 |
| /properties/sales/ | 2 | 1 |
Explore the other reputation pillars for Bridgfords
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Bridgfords, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bridgfords: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.bridgfords.co.uk to view the most current version of its content and see directly what this company is about and what it offers.