Brinsons
(http://www.brinsons.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-supported by the detailed naming of directors and a transparent timeline of acquisitions (e.g., Bute Chartered Surveyors, David Birt & Co). However, a technical gap exists as there is no specific Person schema or sameAs links for the individual experts mentioned, such as Audrey Clemenger-James. While the company claims to be Chartered Surveyors, the specific RICS regulation details or member numbers are not highlighted in the clean text, which are expected proof points for the industry.
The marketing tone shifts from professional surveyor at the top level to Sellebrity in the news section, creating a slight disconnect in brand voice. Bold claims regarding Wales seeing the highest price growth are supported by a reference to a Zoopla report, which adds credibility compared to vague assertions. The primary disconnect is the lack of a specific sold track record or percentage of asking price achieved, relying instead on the Showcase Homes to imply success.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "RealEstateAgent",
"name": "Brinsons",
"image": "http://www.brinsons.co.uk/images/logo.png",
"@id": "",
"url": "http://www.brinsons.co.uk",
"telephone": "02920 867711",
"address": {
"@type": "PostalAddress",
"streetAddress": "Market Street",
"addressLocality": "Caerphilly",
"postalCode": "CF83 1NX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.5751653,
"longitude": -3.2194447
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/BrinsonsEstateAgents/",
"https://twitter.com/BrinsonsLtd",
"https://www.linkedin.com/company/brinsons-chartered-surveyors-&-estate-agents"
]
}
/property-detail.php
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "Brinsons Estate Agents",
"alternateName": "Brinsons",
"url": "http://www.brinsons.co.uk/about.php"
}
/about/
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "Brinsons Estate Agents",
"alternateName": "Brinsons",
"url": "http://www.brinsons.co.uk/about.php"
}
/listing.php
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "Brinsons Estate Agents",
"alternateName": "Brinsons",
"url": "http://www.brinsons.co.uk/about.php"
}
/vacancies/
{
"@context": "http://schema.org/",
"@type": "WebSite",
"name": "Brinsons Estate Agents",
"alternateName": "Brinsons",
"url": "http://www.brinsons.co.uk/about.php"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /property-detail.php | 0 | 1 |
| /about/ | 1 | 2 |
| /listing.php | 0 | 1 |
| /book-valuation/ | 0 | 1 |
| /vacancies/ | 0 | 1 |
This page presents a snapshot of public data from Brinsons, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Brinsons: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.brinsons.co.uk to view the most current version of its content and see directly what this company is about and what it offers.