Based on 435 businesses audited.
Chestertons has 14.5 points more reputation than the average for Real Estate, Property & Lettings.
Real Estate, Property & Lettings Reputation: Chestertons (www.chestertons.co.uk)
Chestertons is a high-substance entity that unfortunately dresses its legitimate authority in the tired, generic uniform of a commodity estate agent. The sheer volume of live property data and named team members saves it from high BS scores, but the technical implementation and cliché-heavy copy hold it back from true excellence. It is a real business that sounds slightly more like a template than it actually is.
Real Estate, Property & Lettings Reputation: Chestertons (www.chestertons.co.uk)
The site content perfectly aligns with the Real Estate and Lettings industry. The presence of specific property counts for sales and rentals across London confirms its role as a high-volume estate agency.
“The score of 68 was primarily driven by the Identity and Authority pillar (10/15) due to the total absence of schema and poor technical heading structure. Information density (8/30) and Trust and Proof (5/20) were strong, keeping the score in the 'Low BS' category because the site provides thousands of real-time property data points which constitute the ultimate substance in this industry.”